Summer Marketing Ideas for Apartments

Summer Marketing Ideas for Apartments

Discover the art of summer apartment leasing and why it is so popular for renters! It’s no secret that summer is the time when most people will relocate to their new home. Most moves happen during the warmer months, for various reasons. Learn why renters flock to moving in the summer as well as which marketing strategies to use to target this specific audience. As the days get longer, the weather becomes warmer, and the real estate and multifamily markets begin to rise.

Why Is Summer Popular For Leasing?

Ideal Weather for Moving

The most common reason for wanting to move in the summer is because of the weather. With better temperatures and more daylight, moving becomes much more convenient. You won’t have to worry about navigating icy sidewalks or dealing with slippery driveways. Moving is a ton of work for anyone, and not having to worry about the weather is a huge factor. It’s also common for many people to want to relocate during the summer months, as it is often the best time within the calendar year.

Plus, you can take your time unpacking and settling into your new space without feeling rushed due to the cold or dark evenings. You may also find more success in locating the right moving service or having more movers available to you. Since moving can be a huge burden on anyone, this makes the overall moving experience much more pleasant and stress-free. If you want to really attract new renters, consider a promotion that assists them with moving!

School Schedules

Summer often aligns ideally with the calendar year, specifically pertaining to school. While the kids are off for several months, it’s typically the best time to relocate as it allows additional time to get settled. It also ensures that children’s education is not interrupted. Kids can look forward to starting school again in the fall, and this timeline can help ease the transition.

Furthermore, the summer season also marks a period when numerous college students and recent graduates actively search for new apartments. Overall, during summer many are looking for their new home due to school schedules.

Outdoor Amenities

Summer means it’s time to be outdoors and have fun! Numerous apartment complexes boast a range of enticing outdoor amenities, including refreshing swimming pools, scenic rooftop lounges, and inviting barbecue areas. Each of these inviting amenities can really draw your future residents in, especially while the weather is warm. Choosing to lease an apartment in the summer affords you the unique opportunity to fully embrace these amenities. The right amenities can really alter the lifestyle of your residents and provide a higher quality of life!

Negotiation Power

During the summer, when there is a surge in demand for apartments, landlords may be more open to discussion. The competitive environment in the market often compels property owners to present attractive incentives, including reduced rent, fee waivers, or extended lease options, all designed to help you in your property search. These special promotions can work to your advantage in getting you a better deal.

How To Market Your Apartments During Summer

Summer is the perfect time to turn up the heat on your apartment marketing efforts. With longer days, warmer weather, and more prospective tenants, you have a golden opportunity to showcase your property! Explore some effective strategies to market your apartments during the summer season and attract more leads. Transitioning from summer to spring, it’s crucial to adapt your marketing strategies to the spring season, focusing on the unique opportunities it presents for attracting new tenants.

Highlight Energy-Efficiency

The summer heat can drive up utility bills, which is a concern for many renters. High utility bills can result in unwanted costs and additional frustration. If your apartments are equipped with energy-efficient features like insulated windows, smart thermostats, or energy-efficient appliances, promote them as cost-saving benefits. You can also showcase any of your apartment amenities that help the environment. Explain how these features can help tenants keep their homes comfortable without breaking the bank. You can also gain more apartment leads when you have energy-efficient initiatives!

Use Summery Decor and Staging

When showcasing your apartments, consider incorporating summery decor and staging. During this time of year, people want to feel in the present moment! Light, bright, and airy interiors can evoke feelings of freshness and relaxation. Use colorful accents, such as throw pillows or artwork, to give rooms a seasonal touch. Staging an apartment with summer vibes can help potential renters envision themselves living there during the sunny months. You can also incorporate cold drinks or summer snacks into your tours and staging for your future residents to enjoy.

Create Seasonal Promotions

Summer is a great time to offer special apartment promotions or discounts. Consider offering incentives like a month of free rent, waived application fees, or a reduced security deposit. There are many different promotions you can consider, and it’s essential that you execute them in an organized and efficient way. Promote these offers prominently in your online listings, advertisements, and social media posts. Discover the right summer promotion and implement it to enhance your listings!

• Summer Move-In Special: Offer a reduced security deposit or waived application fees for new tenants who move in during the summer months. The right move-in special will help your prospects make a quicker decision!

• Extended Lease Offers: Encourage tenants to sign longer leases (e.g., 18 or 24 months) by offering reduced monthly rates or fixed rates for the duration of the lease.

• “Cool Down” Welcome Package: Provide new tenants with a welcome package that includes items like a portable fan, sunscreen, and a cooler to kickstart their summer living experience.

• Summer Community Events: Host regular community events such as pool parties, ice cream socials, or outdoor movie nights to foster a sense of community and highlight the enjoyable aspects of living in your apartments.

• Refer-a-Friend Rewards: Encourage current residents to refer friends or family by offering them incentives such as rent discounts or gift cards when their referrals sign leases.

• Online Booking Discounts: Provide discounts to tenants who book apartments online or schedule virtual tours during the summer. You can also offer incentives for anyone who stops by your leasing office!

• Early Bird Specials: Encourage prospective tenants to secure their apartments well in advance by offering early bird discounts on leases starting in the summer. Consider rolling them out as soon as most people and children finish off the school year!

• Social Media Contests: Run social media contests or giveaways that engage current and potential tenants, with summer-related prizes like beach gear or outdoor grills. You could also associate your social media contests with a discount or incentive perk.

• Renewal Rewards: Reward existing tenants who choose to renew their leases for another year with incentives like reduced rent or upgraded appliances. Focusing on the residents that you currently have will help you to build your resident retention!

• Summer Storage Solutions: Offer on-site storage options for summer gear like bicycles, surfboards, or camping equipment.

• Pet-Friendly Perks: Highlight your pet-friendly policies and consider offering amenities like dog walking services or pet grooming during the summer. Remember, your prospects greatly care about their furry friends!

• Seasonal Leasing Bonuses: For apartments with unique summer features (e.g., waterfront views or balconies), offer special bonuses like free kayak or paddleboard rentals for tenants. Get creative with how you incorporate the summer months into your promotion.

Remember to market these promotions effectively through various channels, including your apartment website, social media, email, and more. In order to run a successful promotion, you will need to plan ahead and ensure that you are fully organized. A well-crafted apartment special can greatly change the amount of leases you receive!

Leverage Social Media

Social media platforms are powerful tools for apartment marketing. Create engaging content that showcases your apartments and outdoor amenities in a summer setting. Share images and videos of happy residents enjoying the community’s facilities. Consider running targeted ads on platforms like Facebook and Instagram to reach a wider audience of potential renters. Discover creative and engaging social media post ideas tailored for summer apartment marketing:

• Scenic Views: Share stunning photos of your apartments showcasing beautiful summer views from balconies, rooftops, or windows.
  

• Virtual Tours: Create virtual apartment tours and share them on platforms like Facebook Live or Instagram Stories, allowing potential tenants to explore your units from the comfort of their homes.
  

• Summer Decor: Decorate a model apartment with summer-themed decor and share photos, suggesting ideas for tenants to bring the summer vibe into their own apartments.
  

• Testimonials: Share positive testimonials or reviews from current tenants who have enjoyed the summer experience at your apartments.
  

• Summer Events: Promote any summer events or activities happening within your apartment community, such as pool parties, movie nights, or yoga sessions.
  

• Neighborhood Explorations: Showcase the local attractions and activities near your apartments, such as nearby parks, beaches, or outdoor markets.
  

• Tenant Spotlights: Spotlight some of your residents who have exciting summer hobbies or stories to share. This personal touch can humanize your community.
  

• Community Art Projects: Encourage residents to get creative by organizing summer-themed art projects or contests within your community, and share the results on social media.
  

• Summer Recipes: Share easy and refreshing summer recipes that residents can prepare in their apartment kitchens or at outdoor BBQ areas.
  

• Sunset Views: Capture and share stunning sunset views from your apartment complex, accompanied by poetic captions.
  

• Before and After: Share transformation photos of apartments before and after summer-inspired makeovers to showcase the potential of your units.
  

• Local Partnerships: Collaborate with local businesses for giveaways or promotions, encouraging residents to explore nearby shops, restaurants, and entertainment options.
  

• DIY Home Improvement: Provide DIY home improvement tips for residents looking to spruce up their spaces for the summer season. Summer is a great time for additional housing projects and hobbies!
  

• Tenant Testimonials: Share video testimonials from happy tenants talking about their summer experiences at your apartments.
  

When it comes to social media, posting regularly really is the key to consistent social growth. However, you also want to make sure that your content is relevant and keeps your followers engaged. Make all of your posts on brand, and enticing with professional information about your property. Don’t scare away a future resident because of a lack of a social presence!

Host Summer Events

Hosting summer-themed events can attract potential renters and can provide you with more opportunities to get more leads. Organize events like pool parties, BBQ cookouts, or outdoor movie nights. Invite both current residents and their friends and family to join in the fun. These events can help renters experience the lifestyle your apartments offer. Here are some creative summer event ideas for apartments:

• Pool Party: A classic summer event, organize a pool party with music, games, and snacks. Consider hiring a lifeguard for safety and offering poolside drinks and refreshments.
  

• Outdoor Movie Nights: Set up a big screen in a communal outdoor area and host movie nights under the stars. Provide popcorn and blankets for a cozy experience.
  

• BBQ Cookout: Host a BBQ cookout with grills available for residents. Encourage everyone to bring their favorite dish to share, creating a potluck-style event.
  

• Community Yard Sale: Organize a community-wide yard sale where residents can sell or swap items they no longer need. This event can foster a sense of sustainability and recycling.
  

• Ice Cream Social: Set up an ice cream bar with various toppings and flavors. It’s a great way for residents to cool down and socialize.
  

• Summer Sports Tournament: Organize a sports tournament such as volleyball, cornhole, or soccer. Create teams and offer prizes for the winners.
  

• Outdoor Fitness Classes: Hire a fitness instructor to lead outdoor yoga, Zumba, or Pilates classes. It’s a great way for residents to stay active and connect.
  

• Summer Gardening Workshop: Host a gardening workshop where residents can learn to plant and care for their own small garden. Provide soil, pots, and seeds.
  

• Summer Concert Series: Organize a series of live music performances in a communal outdoor area. You can feature local musicians or hire a band.
  

• Sundown Socials: Host evening gatherings with live music, cocktails, and hors d’oeuvres. Residents can mingle and enjoy the summer evenings.
  

• Pet Parade: Organize a pet parade where residents can show off their furry friends in summer-themed costumes. Award prizes for the most creative outfits.
  

• Water Balloon Fight: Set up a designated area for a water balloon fight. Provide the balloons and encourage friendly competition.
  

• DIY Craft Workshops: Offer craft workshops where residents can create summer-themed decor or crafts. It’s a great way to engage creativity.
  

• Local Food Truck Night: Invite local food trucks to your apartment complex for a food festival. Residents can enjoy a variety of cuisines without leaving home.
  

• Water Park Day: Partner with a local water park to offer discounted tickets for a day of fun in the sun.
  

Share about your summer events across your social media! Remember, that the goal is to promote your apartment community to more than just your current residents. These events will allow other people in your neighborhood to see what your property is all about!

Update Your Apartment Website

Perhaps the most important element during any time of year is your apartment website. Without a professional and functional website, your property will not be able to grow. Create a dedicated “Summer Specials” or “Seasonal Offers” page to showcase your promotions. Make it easy for prospective renters to schedule tours or to check out available units online.

Apartments should update their website in the summer for several compelling reasons. Since the summertime often brings in a whole new group of renters, it’s essential to give your website a facelift. You also want to make sure that there aren’t any user issues, and that your site is ranking throughout the search engines.

Be sure that your website accurately describes and displays your amenities! Having virtual tours on your website will also allow users to continue more efficiently through the leasing process. Additionally, updated content and user-friendly navigation can improve the overall user experience. You want your website to continue leading to higher engagement, increased inquiries, and ultimately, more successful lease signings.

Improve your summer apartment marketing now! 

Summer is definitely the best time for apartment leasing, offering many advantages such as ideal weather for moving, a wide selection of listings, alignment with school schedules, and more!

If you’re planning to lease an apartment, consider taking advantage of the summer season to make your transition into a new home as smooth as possible. Whether you’re a renter or a landlord, the summer months offer unique opportunities in the real estate market that are hard to beat.

Marketing your apartments during the summer can be a challenge as a lot of your competition begins to strategize. Make the most of the sunny days and warm evenings and create a lasting impression! Refine your marketing strategy so you can fill your vacancies with new tenants.

Work with the best apartment marketing company!

Related posts:

How To Transform Virtual Tours into Qualified Leads Apartment Branding: Key to Higher Rent and Occupancy Rates Future-Proof Strategies for Effective Apartment Marketing 50 Questions To Ask Your Residents On Social Media

Categorised in: Apartment Marketing

This post was written by Isabella Housel

Isabella Housel is a passionate and versatile professional writer with a deep love for words and a commitment to crafting compelling content that engages, informs, and inspires. With many years of experience in the industry, she has honed her skills across various genres, from creative storytelling to informative articles and technical documentation.