Prospects prefer to speak with a live person. Utilizing this fact will enable you to seize some excellent sales opportunities. Imagine that prospects are prepared to do business with you, and then they call your office. But hold on—you have no idea how they got your phone number.
Whether it be from the main website, Google, or an ILS (Internet Listing Site), apartment communities can see where the majority of phone calls are coming from and adjust marketing efforts accordingly. In other words, call tracking can identify what internet sources are getting the most phone calls, giving your marketing team a better idea of where the most money should be spent, saving time and money.
Call tracking can also record the time spent on each phone call and can be recorded for quality and training purposes. Your website, flyers, and brochures aren’t always enough to close the deal. Is your onsite team doing everything they can to convert leads to leases? Use Call Tracking as an internal training method to improve sales.
In addition to improving your sales tactics, Call Tracking allows apartment communities to gain insight on what marketing efforts can be improved. Prospects often call the leasing office with questions that the website cannot answer. There are always ways to improve your business and listening to your prospects/residents is the best way to learn how to do that.
Caller ID provides the city, state, and zip code of callers to be able to see what location is producing the most leads. Knowing the general location of the majority of callers allows your marketing team to target that particular audience. Targeting the right audience allows you to gain quality leads, which in turn produces more signed leases.