New Apartment Lease-Up Experts

What is new construction lease-up?

An apartment lease-up is a property that is currently undergoing construction and is not yet complete. Lease-up marketing consists of apartment advertising strategies that work towards specific occupancy goals before a property is officially open. With the right apartment lease-up checklist and schedule, a property can reach new heights. By enhancing the prospect’s leasing experience, you can provide them with the confidence to sign with an unfinished community. Creating an online presence is the best approach to raise awareness about a multifamily community. This includes launching your website, social media accounts, and online marketing campaigns.

Multifamily industry differs from real estate. Knowing that there is not much to show other than some apartment maps and 3D floor plans, apartment lease-up marketing ideas can feel like a tense job. There’s no option to take photos of units or buildings, and no way to give a video tour. How do you get the word out to prospective residents that your community will be the perfect home for them? Residential lease up sounds like a daunting task, but with the help of professionals is much easier and affordable today. Market Apartments manages all aspects of the new construction lease up. First, our graphic designers will take blueprints and convert them into 3D renderings for an upcoming apartment complex. Then our marketers will come up with a lease up plan tailored to fit your needs.

Partner With New Construction Lease Up Experts


The most common question property managers ask us is "How can I promote my apartment?" Market Apartments is a new construction lease up agency you can rely on, from idea to building completion. We have experience working with builders around the country and have a proven ease-up marketing strategy that fills your new complex to capacity. You should start your marketing now if construction on your new development has just begun.  We can take care of all of your graphic design and 3D rendering needs. In addition, now is a good time to set up a waiting list so you can begin gathering data from prospective renters who are interested in your new construction. We'll develop a fully functional, responsive website that will gather leads and provide a location details for prospects, maintenance requests, etc.

By leveraging our expertise and services, we facilitate a steady influx of new residents into your new building, maximizing occupancy rates and creating a vibrant, thriving community. We take the stress out of filling vacancies in your new building, allowing you to focus on providing exceptional living experiences for your apartment community's residents.


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What do you need to market a lease-up property?

There will be a great deal of interest in your new construction now that building is underway. Our clients are advised to place sizable banners all over the development. Name of the new community, rendering, and contacts are all displayed on these banners. You should also claim your Google listing to ensure that people can find your business.

What does your lease up marketing strategy look like? There are countless websites that list apartments for rent. Is that enough to start your lease up campaign? A new construction lease-up strategy consists of a variety of tools and ideas that can kick off your properties’ success.

How Do I Market My Apartment Online

The most of the marketing ideas for leasing apartments are digital. The landscape of digital marketing has greatly evolved, and numerous solutions have been developed for multifamily properties. Advertising your apartments should include a professional website design or landing page, 3D renderings, apartment videos, local listing management, and beyond. A handcrafted apartment website will be the first step to start generating leads. From here, including 3D renderings, and an apartment video will give prospects a full visual experience. Managing your local listings, and utilizing apartment SEO will also take your website traffic to the next level. With each of these in your lease-up marketing plan, your new apartment advertising will be unstoppable.

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Market Apartments Offers Comprehensive Lease-Up Marketing

Market Apartments is an expert in lease-up of rental properties nationwide. Discover lease-up marketing ideas and lease-up strategies with Market Apartments that will assist you in accomplishing your occupancy goals. Our apartment marketing methods are a kickstart for every property to set off on the right foot. Together, we’ll establish a lease-up marketing plan from the beginning to showcase your new property online and offline. We’ll provide you with the world of apartment marketing at your fingertips and present you with endless opportunities for better leasing. With our assistance, you won’t have to come up with ongoing apartment advertising ideas. Here, we combine a variety of lease-up methods to ensure that you have the resources that you need to receive high-quality leads. With expertise ranging from traditional SEO for apartment websites to creating virtual video tours, our apartment lease up experts will work with your team to create a marketing strategy to increase your qualified leads.

An expert real estate photographer will be assigned to take pictures of the property. As a consequence, you'll have excellent photos that you may utilize in all of your advertisements.

Our apartment lease-up services are designed to help apartment communities seamlessly attract and onboard new residents, ensuring a smooth transition into their brand-new building.

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Start reaching full occupancy quicker

During the lease-up period, many property management businesses and investors experience particular price issues. When a property is still vacant or has low occupancy, cash flow might be tight, therefore it's important to set realistic performance goals. Apartment building lease up service is popular for a reason; marketing specialists promote your brand to a bigger audience and fill up the units quickly. You may not truly understand your target renter demographic when you first enter a market, so you'll need to test your marketing channels to bring in and keep long term tenants. With our lease-up marketing experts at your side, you won’t have to wait until opening day to gain new leads. Our ideal arrangement of strategies is handcrafted to specifically focus on the features that will most accurately display your property. Reaching your lease-up goals doesn’t have to wait! Learning how to advertise apartments begins, and ends with Market Apartments. We collaborate with you to develop your branding and messaging in depth, guaranteeing that you are successfully reaching your target audience. Get started today with the lease-up plan that will work best for your property.

Our services are tailored to meet the unique demands of lease-up properties in the commercial real estate sector, ensuring a successful grand opening that attracts high-quality tenants. Our team goes beyond the grand opening, providing ongoing support to help you maintain high occupancy levels and attract tenants that align with your property's unique value proposition.

With our efficient pre-leasing strategies and dedicated property manager, we make it easy for prospective tenants to explore available units and confidently sign a lease for their desired apartment.

Things to Know About New Apartment Lease-Ups

Here are some key things to know about lease-ups:

1. Market conditions: The local rental market and economic conditions play a big role in determining the length of the lease-up period. A strong economy and high demand for rental units can speed up the process, while a slow market or increased competition can slow it down.

2. Marketing efforts: Effective marketing and advertising strategies are necessary for reaching potential tenants and filling units quickly. This can include online advertising, open houses, targeted mailings, and community events.

3. Rent prices: The rental prices should be competitive in order to attract tenants and fill units quickly once they are available. Overpricing can lead to longer lease-up periods, while underpricing often means lower revenue.

4. Unit quality: The quality of features and finishes in the units can play a huge part in whether or not tenants choose your property. Upgraded features, modern appliances, and stylish finishes can make units more appealing and help fill them faster.

5. Tenant screening: Careful tenant screening can help make sure the units are filled with reliable, responsible tenants who are likely to pay rent on time and follow the lease agreement.

6. Leasing staff: Having experienced and knowledgeable leasing staff will help speed up the lease-up process by effectively marketing the property, conducting tours, and efficiently processing tenant applications.

7. Timing: The timing of the lease-up period can also be impacted by seasonal factors, like student move-in times or holidays. Planning around these factors can make your lease-up process more successful and efficient.

Implementing targeted marketing strategies, offering attractive move-in incentives, and providing exceptional customer service are all effective ways to expedite the process of achieving full occupancy for a lease up property.


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FAQ

How is lease up period calculated?
The lease-up period is the amount of time needed to find tenants for a newly developed or renovated rental property. The size and location of the property, the state of the rental market, the quality and kind of units, the extent of marketing and leasing efforts, and the level of competition all play a role in determining the lease-up duration. The lease-up time, which normally ranges from 90% to 100%, is calculated by counting the days between the first unit's availability for rent and that date.

What is a lease-up property risk?
The risks and difficulties that could appear while leasing out a new or recently renovated rental property to renters are referred to as lease-up property risks. Several such lease-up hazards include:

Slow lease-up: The property may take longer than anticipated to fill, which would diminish the owner's rental income and raise carrying costs.

High vacancy rates: A property may have a high vacancy rate if vacancies are not filled promptly or if tenants leave frequently, which will lower its revenue and profitability.

Low rental income: If the rents are set too low, there may not be enough money coming in to pay the bills and turn a profit.

Tenant problems: If the property is occupied by unreliable tenants who miss rent payments or damage apartment units, the business may experience a decline in revenue and an increase in expenses.

Legal concerns: Complicated agreements and rules may be part of the lease-up process, and failure to comply with them may result in fines and legal issues.

The success and profitability of a rental property can be significantly impacted by lease-up risks, therefore property managers must carefully evaluate and manage these risks to guarantee a successful lease-up process.

What to expect from apartment lease-up companies?
Apartment lease-up companies assist building owners, property managers, and developers in leasing up newly constructed or renovated apartment complexes.

How do you market a new construction lease-up?
Marketing a new construction lease-ups can be a complex and multifaceted process. Overall, effective marketing a new apartment lease-up requires a combination of targeted advertising, community engagement, and creative promotions and incentives to attract and retain renters.

Contact a Lease Up Specialist today!

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