Market Apartments Admin Dashboard (MAAD)

How Are Your Apartment Websites Doing?

Digital marketing has become the leading most effective way to get your business noticed. Apartment communities have taken advantage of this and are gaining more and more residents by the day. However, in order to maintain your online presence , it’s important to see and understand the online world. At Market Apartments, we give Property Managers access to the information they want to see! with a little something we call MAAD which stands for Market Apartments Admin Dashboard. As a leading marketing and advertising agency for multifamily properties, we create innovative and practical multifamily marketing campaigns.

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Understanding Apartment Analytics

One common area being analyzed for data is social media. Social media is a great way to connect with your audience. Almost every business is using some form of social media to market their apartment brand and promote their products. The multi-family industry is no different. Most apartment communities have a Facebook and Instagram, (and if yours doesn't it should), but what many properties are not doing, is utilizing Analytics to better understand their audience. What is your target audience interested in seeing? How are they interacting with your apartment community? These are questions Market Apartments will find answers to! We'll use the data collected from Analytics to create suitable campaigns and get it seen by more qualified leads.

Other places users may be coming from is through Organic Searches, Referrals (other websites), or Pay-Per-Click ads (PPC). Analytics allows properties to use this information to see where most users are coming from. Whether it be through social media, Organic Search or PPC you'll want to make sure your marketing efforts aren't going to waste. When you work with Market Apartments, we will make sure your business is claimed on Google, Bing, and visible through Apple Maps. We've also partnered with Yelp to bring our clients a Branded Profile so that you can manage pictures, respond to reviews and so much more. All of these things are incredibly important when it comes to being found online and will increase your chances of showing up first on a Google search results page.

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Understanding your Admin Dashboard
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Market Apartments Admin Dashboard

The Market Apartments Admin Dashboard is a one-stop-shop for managing your multifamily website. As you will see, the onsite team can update specials, manage pet fees, view conversions, and more. The Admin Dashboard is designed to have changes made quickly and easily without having to contact your marketing provider to do so. Stay on top of your marketing efforts by frequently checking your Analytics and SEO tabs to better understand your target audience. Click each tab to learn more about each feature of the Market Apartments Admin Dashboard and see how you’ll save time and energy by using this amazing tool.

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Analytics is a great way to see where your traffic is coming from, how visitors got to your website (Google, Bing, Yelp, etc.), and what keywords are being used to find your website. This vital information can be used to target new users based on the data Analytics provides. For example, if many of your visitors are using a mobile device to view your website, it will be important to make sure your site is mobile optimized, which is a feature offered by Market Apartments.

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SEO (Search Engine Optimization)

SEO (Search Engine Optimization) for apartment communities is also important, as Property Managers can see how their website performs in organic searches. This information is broken down to clicks, impressions, click-through-rate (CTR) and position. As you can imagine, clicks refer to the number of clicks received from a Google search results page which lead to your website. Impressions refer to the number of times that your website content has appeared in Google search results and could have been viewed by a potential renter. Click-through-rate is calculated by the ratio of clicks to impressions (clicks divided by impressions). This metric tells you the percentage of visitors your website received out of the total number who could have viewed your content in a Google search. Position refers to the page rank based on the content of your website.

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The Conversions tab allows Property Managers and Leasing Consultants to view the contact information forms that visitors sign when on your website. These are your leads! Make sure to check this tab often!

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The Leases tab allows you to view the online visitors that have now signed leases. This tool is helpful because it is an indication of how well your website and marketing campaigns are working. Although it is important to remember not ALL online leads will fill out an online application. Many will view your website first, and sign in person later.

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The Specials tab is a great tool for Leasing Agents to create various specials such as Move-In specials for a select time or Move-In specials by unit or floor plan type. To get started, select the Specials tab and click on the pencil icon to create your special. Keep in mind, it is important to set an expiration date for your specific special as you’ll want to create a sense of urgency and may also forget to remove your special over time.

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Pet Fees

Pet Fees can now be managed and updated by Property Managers and Leasing Agents. Many prospects have pets and like to know what their pet fees will be before they decide on an apartment. Market Apartments has conveniently added a pet fee section that provides both the deposit and monthly pet fee on the website. Prices are set to a default price of $300.00 for the deposit fee and a $40.00 monthly fee for pet rent. These prices can be updated by clicking the Pet Fee tab and editing by selecting the name of the pet (dog, cat, bird etc.)

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