Facebook Marketing & Ads
Management for Apartment
Social media advertising has become a game-changer for property owners looking to attract renters. With the widespread popularity and extensive user base of platforms like Facebook, Instagram, and Twitter, social media has emerged as a go-to destination for promoting apartments. Paid advertising on social media can boost the visibility of your property listings, making them more appealing to potential renters. Property owners are increasingly leveraging the power of targeted advertising on these platforms to reach a vast audience of potential renters.
Contact us to see how Facebook can generate leads and help you find the perfect renters for your vacant units.
Of all the various social media platforms available, Facebook remains a top choice for apartment advertising. Property owners can reach their audience effectively by using Facebook's huge user base, great targeting options, and the wide reach of Facebook Marketplace.
You can use ads on Facebook to target the individuals who have interacted with your website or engaged with your Facebook page, or expand your reach by targeting new potential renters who share similarities with your existing customers. Facebook’s advanced targeting options mean they can narrow down their reach based on demographics, interests, behaviors, and your location, making sure that your ads are seen by individuals who are most likely to be interested in renting apartments in your area. This means you get to optimize your marketing efforts and maximize your return on your investment. You can better market vacant units when you use Facebook's advanced targeting features. You can zero in on people who are actively searching for apartments and fill those empty spaces. When you integrate Facebook marketing into your multifamily strategy, you can tap into a goldmine of potential renters who are actively looking for their next home.
On top of that, Facebook advertising offers so many fun ways to engage your audience. From attention-grabbing ads with high-quality images to captivating video ads and interactive carousel posts, you can show off your apartments’ unique features and let potential residents see what makes you stand out in the market. Using Facebook for marketing your apartment complex is not just about ad spend; it's about creating a community that engages your potential renters through valuable content and interactive features.
Get ready to unlock the immense potential of Facebook apartment ads and take your apartment marketing to the next level. Let’s dive into the exciting world of Apartment Advertising on Facebook!
Getting found online is essential to getting new renters, and if you’re utilizing social media as part of your marketing campaign (as you should be), optimizing your Facebook ads campaigns is crucial. Gone are the days when flyers and street signs were enough to attract prospects. With today’s technology, Facebook ads should be a key part of your marketing approach.
Smart budgeting, continuous monitoring, and utilizing Facebook’s analytics and tracking tools allow you to refine your strategies for better performance. A well-crafted Facebook marketing strategy can take your online presence to the next level, driving not just clicks but actual foot traffic to your property. As an apartment marketing agency with a thorough understanding of Facebook advertising for apartments, we can offer practical tips, best practices, real-life examples, a unique Facebook Ads Kit, and complete Facebook Ads Management! We’ll help you craft compelling campaigns that resonate with your target audience, drive engagement, and boost conversions. You'll be able to streamline your marketing efforts with a more cohesive brand and be more efficient with your ad budget.
Facebook has spent years improving its ads and algorithm, so ads are shown to people most likely to click or take action. That’s why it’s a great platform for Pay-Per-Click advertising. They do all the targeting for you. With paid Facebook advertising, you can supercharge your reach, targeting renters who are in the 'ready to move' stage and get quicker conversions. This saves you time, energy, and stress because you don’t have to do it all. Your Facebook marketing plan can be a dynamic blueprint that evolves based on analytics, seasonal renter behavior, and what makes your apartment community unique. When it comes to FB apartment advertising, tracking user behavior on your website is key. That's where Meta's Pixel comes in. It helps you retarget potential renters with relevant ads based on their searches. It’s incredibly effective when advertising rentals on Facebook.
1
How It Started:
A client came to us because they wanted more leads. Their other ads were doing well, but they were curious about Facebook Ads for apartment rentals after hearing that Facebook was a great venue for reaching potential renters.
Their Goal:
to get more leads online and increase renters.
2
What We Did:
We talked about strategies and made a game plan for how we were going to run ads for them.
AND OUR ADS DID AMAZING!
By including detailed rental listings, we provided potential renters with all the information they need to make a decision.
With eye-catching graphics, they got attention. And with compelling copy and keywords built-in, they got clicks. In fact, they got over 100 clicks in the first 10 days! And 1000+ more clicks since.
AND OUR ADS DID AMAZING!
With eye-catching graphics, they got attention. And with compelling copy and keywords built-in, they got clicks. In fact, they got over 100 clicks in the first 10 days! And 1000+ more clicks since.
Most Clicks
in a Day
53
Average
Cost-per-Click
$0.35
Ad Budget
$250/Month
With eye-catching graphics, they got attention. And with compelling copy and keywords built-in, they got clicks.
In fact, they got over 100 clicks in the first 10 days!
And 1000+ more clicks since.
3
The Results:
With our expertise, we were able to exceed their expectations. Our client’s website traffic went up, and they got more leases.
"Our leads have definitely increased," our client said, and they loved the graphics and copy we made for them. Calling our efforts "super successful," our client is thrilled with their results.
If you want to get more leads, we can’t recommend running Facebook Ads enough. We have the tools to get you set up in Facebook’s Ads Manager and to start sharing compelling, visually-appealing Facebook rental ads, so you can bring in leads quickly and consistently.
Here’s What We Provide!
Eye-catching graphics that get attention.
Compelling copy that is specific to your apartment community, has keywords built-in, and converts viewers into clicks.
A/B testing to get the best results.
Complete set-up of ads in Ads Manager, so you don’t have to worry about learning the platform.
And we monitor the ads via the Ads Manager to make sure things work correctly and that the ads convert.
All of this is done for you, so you don’t have to worry about a thing.
You can have apartment Facebook management at its best with Market Apartments. Effective Facebook ads fill vacancies and enhance brand awareness.
Facebook ads are a powerful way to reach potential renters, and our monthly plans make using paid advertising easier than ever. By using targeted campaigns, you can make your property listings stand out and attract the right audience. Our plans are designed to maximize your ROI, giving you the tools and strategies to fill your vacancies quickly.
$200 /month
Eye-catching graphics that get attention.
Compelling copy that is specific to your apartment community, has keywords built-in and converts viewers into clicks.
A/B testing to get the best results.
Complete set-up of ads in Ads Manager, so you don’t have to worry about learning the platform.
2 ads/month
$350 /month
Eye-catching graphics that get attention.
Compelling copy that is specific to your apartment community, has keywords built-in and converts viewers into clicks.
A/B testing to get the best results.
Complete set-up of ads in Ads Manager, so you don’t have to worry about learning the platform.
4 ads/month *
$500 /month
Eye-catching graphics that get attention.
Compelling copy that is specific to your apartment community, has keywords built-in and converts viewers into clicks.
A/B testing to get the best results.
Complete set-up of ads in Ads Manager, so you don’t have to worry about learning the platform.
6 ads/month *
*More ads = more exposure, more opportunities for A/B testing, fine-tuning ads for your audience.
We have everything you need to get started on your own with our FACEBOOK ADS KIT!
And…It’s alright if you don’t know where to begin with Facebook apartment advertising because we’ve put together this extensive kit with step-by-step instructions on how to set up your accounts in Meta, how to create ads that convert, and how to run your first ad.
We’ve even done some of the work for you with the exact graphic and copy templates we’ve used for clients in the past that have done really well. We’ve set all of this up for you as easy, plug-and-play templates, so you can swap out your information and pics quickly and get started on running ads for your apartment community. Understanding how to use Facebook to market your apartments has a learning curve, but we’ve made it super easy!
We’ve gone even further with these multifamily marketing ideas and put together BONUS MATERIALS that include calls to action that work as buttons or in Social Media captions, an outline of how to set up a brand kit in Canva that will make your life easier, and how to add people in Meta to manage this stuff for you. And you get it all!
Like we said…Everything you need to get started creating ads and getting leads.
A complete guide on how to set up and run Facebook Ads, so you don’t have to fumble around on Meta.
4 Editable Ad Copy Templates with copy designed to convert. All you have to do is fill in your apartment community’s info
30 Premade Ad Graphic Templates on Canva (including carousels and single graphics), so you can quickly make a bunch of ad graphics that work!
Bonus!
Calls to Action that work as buttons, headers, and descriptions.
Guide to setting up a brand kit in Canva to save time and make your life easier.
Guide to getting ad agency or specialists added to your Ads Manager, so they can run Facebook ads for you.
ALL THIS FOR FREE!
Don’t miss out on reaching your target audience. Grab your Facebook Ads Kit today!
We understand that running a business is tough. You wear many hats from a manager, customer service rep, marketer, social media specialist, etc. It gets overwhelming and exhausting. It can feel like you’re being pulled a million different directions. You deserve an “easy” button when it comes to marketing, Social Media, and getting leads through your door. That’s why we love to do this for you. You won’t have to stress about where your next leads are coming from. Get everything you need to get seen by renters on Facebook either with our Facebook apartment ads services or the Facebook Ads Kit.
At Market Apartments, we value our customers and appreciate any feedback we receive. We put our clients first and encourage communication with those we work with. See comments from past and present clients below, and feel free to add your own. We would love to hear from you as we continue to improve our efforts.
“Market Apartments never disappoints! Anytime I have needed something made, it is completed in a timely manner and the end product is perfect.
Thank you!”
Devin Jones
Apress Commercial
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