Facebook Marketing & Ads Management for Apartments

FACEBOOK MARKETING FOR APARTMENTS

Of all the various social media platforms available, Facebook remains a top choice for apartment advertising. Property owners can reach their audience effectively by using Facebook's huge user base, great targeting options, and the wide reach of Facebook Marketplace.

You can use ads on Facebook to target the individuals who have interacted with your website or engaged with your Facebook page, or expand your reach by targeting new potential renters who share similarities with your existing customers. Facebook’s advanced targeting options mean they can narrow down their reach based on demographics, interests, behaviors, and your location, making sure that your ads are seen by individuals who are most likely to be interested in renting apartments in your area. This means you get to optimize your marketing efforts and maximize your return on your investment. You can better market vacant units when you use Facebook's advanced targeting features. You can zero in on people who are actively searching for apartments and fill those empty spaces. When you integrate Facebook marketing into your multifamily strategy, you can tap into a goldmine of potential renters who are actively looking for their next home.

On top of that, Facebook advertising offers so many fun ways to engage your audience. From attention-grabbing ads with high-quality images to captivating video ads and interactive carousel posts, you can show off your apartments’ unique features and let potential residents see what makes you stand out in the market. Using Facebook for marketing your apartment complex is not just about ad spend; it's about creating a community that engages your potential renters through valuable content and interactive features.

Get ready to unlock the immense potential of Facebook apartment ads and take your apartment marketing to the next level. Let’s dive into the exciting world of Apartment Advertising on Facebook!

Get Started

FACEBOOK ADS MANAGEMENT

Getting found online is essential to getting new renters, and if you’re utilizing social media as part of your marketing campaign (as you should be), optimizing your Facebook ads campaigns is crucial. Gone are the days when flyers and street signs were enough to attract prospects. With today’s technology, Facebook ads should be a key part of your marketing approach.

Smart budgeting, continuous monitoring, and utilizing Facebook’s analytics and tracking tools allow you to refine your strategies for better performance. A well-crafted Facebook marketing strategy can take your online presence to the next level, driving not just clicks but actual foot traffic to your property. As an apartment marketing agency with a thorough understanding of Facebook advertising for apartments, we can offer practical tips, best practices, real-life examples, a unique Facebook Ads Kit, and complete Facebook Ads Management! We’ll help you craft compelling campaigns that resonate with your target audience, drive engagement, and boost conversions. You'll be able to streamline your marketing efforts with a more cohesive brand and be more efficient with your ad budget.

Facebook has spent years improving its ads and algorithm, so ads are shown to people most likely to click or take action. That’s why it’s a great platform for Pay-Per-Click advertising. They do all the targeting for you. With paid Facebook advertising, you can supercharge your reach, targeting renters who are in the 'ready to move' stage and get quicker conversions. This saves you time, energy, and stress because you don’t have to do it all. Your Facebook marketing plan can be a dynamic blueprint that evolves based on analytics, seasonal renter behavior, and what makes your apartment community unique. When it comes to FB apartment advertising, tracking user behavior on your website is key. That's where Meta's Pixel comes in. It helps you retarget potential renters with relevant ads based on their searches. It’s incredibly effective when advertising rentals on Facebook.

CASE STUDY

How It Started:

A client came to us because they wanted more leads. Their other ads were doing well, but they were curious about Facebook Ads for apartment rentals after hearing that Facebook was a great venue for reaching potential renters.

Their Goal:

to get more leads online and increase renters.

They Wanted To Get Started, But They Had A Few Concerns:

They were afraid they might not get their money’s worth.
They were afraid it wouldn’t move the needle for their business.

What We Did:

We talked about strategies and made a game plan for how we were going to run ads for them.

AND OUR ADS DID AMAZING!

By including detailed rental listings, we provided potential renters with all the information they need to make a decision.

With eye-catching graphics, they got attention. And with compelling copy and keywords built-in, they got clicks. In fact, they got over 100 clicks in the first 10 days! And 1000+ more clicks since.

AND OUR ADS DID AMAZING!

With eye-catching graphics, they got attention. And with compelling copy and keywords built-in, they got clicks. In fact, they got over 100 clicks in the first 10 days! And 1000+ more clicks since.

Most Clicks
in a Day

Average
Cost-per-Click

$0.35

Ad Budget

$250/Month

With eye-catching graphics, they got attention. And with compelling copy and keywords built-in, they got clicks.

In fact, they got over 100 clicks in the first 10 days!

And 1000+ more clicks since.

The Results:

With our expertise, we were able to exceed their expectations. Our client’s website traffic went up, and they got more leases.
"Our leads have definitely increased," our client said, and they loved the graphics and copy we made for them. Calling our efforts "super successful," our client is thrilled with their results.

If you want to get more leads, we can’t recommend running Facebook Ads enough. We have the tools to get you set up in Facebook’s Ads Manager and to start sharing compelling, visually-appealing Facebook rental ads, so you can bring in leads quickly and consistently.

Here’s What We Provide!

Eye-catching graphics that get attention.
Compelling copy that is specific to your apartment community, has keywords built-in, and converts viewers into clicks.
A/B testing to get the best results.
Complete set-up of ads in Ads Manager, so you don’t have to worry about learning the platform.
And we monitor the ads via the Ads Manager to make sure things work correctly and that the ads convert.

All of this is done for you, so you don’t have to worry about a thing.

You can have apartment Facebook management at its best with Market Apartments. Effective Facebook ads fill vacancies and enhance brand awareness.

Facebook Ads Monthly Plans

Plans That Make
Sense For Everyone

Facebook ads are a powerful way to reach potential renters, and our monthly plans make using paid advertising easier than ever. By using targeted campaigns, you can make your property listings stand out and attract the right audience. Our plans are designed to maximize your ROI, giving you the tools and strategies to fill your vacancies quickly.

Standard

$200 /month

Eye-catching graphics that get attention.
Compelling copy that is specific to your apartment community, has keywords built-in and converts viewers into clicks.
A/B testing to get the best results.
Complete set-up of ads in Ads Manager, so you don’t have to worry about learning the platform.
2 ads/month

Get Started

Premium

$350 /month

Eye-catching graphics that get attention.
Compelling copy that is specific to your apartment community, has keywords built-in and converts viewers into clicks.
A/B testing to get the best results.
Complete set-up of ads in Ads Manager, so you don’t have to worry about learning the platform.
4 ads/month *

Get Started

Advanced

$500 /month

Eye-catching graphics that get attention.
Compelling copy that is specific to your apartment community, has keywords built-in and converts viewers into clicks.
A/B testing to get the best results.
Complete set-up of ads in Ads Manager, so you don’t have to worry about learning the platform.
6 ads/month *

Get Started

*More ads = more exposure, more opportunities for A/B testing, fine-tuning ads for your audience.

Let’s Talk About
Your Next Project

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FACEBOOK ADS KIT

But…If You’re More Hands-On And Like To Try Facebook Ads Yourself…

We have everything you need to get started on your own with our FACEBOOK ADS KIT!

And…It’s alright if you don’t know where to begin with Facebook apartment advertising because we’ve put together this extensive kit with step-by-step instructions on how to set up your accounts in Meta, how to create ads that convert, and how to run your first ad.

We’ve even done some of the work for you with the exact graphic and copy templates we’ve used for clients in the past that have done really well. We’ve set all of this up for you as easy, plug-and-play templates, so you can swap out your information and pics quickly and get started on running ads for your apartment community. Understanding how to use Facebook to market your apartments has a learning curve, but we’ve made it super easy!

We’ve gone even further with these multifamily marketing ideas and put together BONUS MATERIALS that include calls to action that work as buttons or in Social Media captions, an outline of how to set up a brand kit in Canva that will make your life easier, and how to add people in Meta to manage this stuff for you. And you get it all!

Like we said…Everything you need to get started creating ads and getting leads.

HERE’S WHAT YOU GET:

A complete guide on how to set up and run Facebook Ads, so you don’t have to fumble around on Meta.

4 Editable Ad Copy Templates with copy designed to convert. All you have to do is fill in your apartment community’s info

30 Premade Ad Graphic Templates on Canva (including carousels and single graphics), so you can quickly make a bunch of ad graphics that work!

Bonus!

Calls to Action that work as buttons, headers, and descriptions.

Guide to setting up a brand kit in Canva to save time and make your life easier.

Guide to getting ad agency or specialists added to your Ads Manager, so they can run Facebook ads for you.

ALL THIS FOR FREE!

Don’t miss out on reaching your target audience. Grab your Facebook Ads Kit today!

Request ADS KIT

We understand that running a business is tough. You wear many hats from a manager, customer service rep, marketer, social media specialist, etc. It gets overwhelming and exhausting. It can feel like you’re being pulled a million different directions. You deserve an “easy” button when it comes to marketing, Social Media, and getting leads through your door. That’s why we love to do this for you. You won’t have to stress about where your next leads are coming from. Get everything you need to get seen by renters on Facebook either with our Facebook apartment ads services or the Facebook Ads Kit.

Reviews

At Market Apartments, we value our customers and appreciate any feedback we receive. We put our clients first and encourage communication with those we work with. See comments from past and present clients below, and feel free to add your own. We would love to hear from you as we continue to improve our efforts.

“Market Apartments never disappoints! Anytime I have needed something made, it is completed in a timely manner and the end product is perfect.

Thank you!”

Devin Jones

Apress Commercial

"Market Apartments has provided exceptional services, delivering a well-designed website that exceeded our expectations. Their expertise and attention to detail helped us significantly improve our online presence and attract a larger audience. Customer service is always very responsive!"

SYLIS Property Management

Frequently asked questions

We’ve got answers.
If you can’t find what you’re looking for, feel free to get in touch

Why Should I Use Social Media?

Social media has a number of advantages for marketing, including:
Reach: Social media sites have a large user base, providing you an opportunity to distribute your marketing message to a larger audience.
Targeting: The majority of social media networks provide targeting options that let you connect with people who share certain interests, behavior and demographics.
Engagement: Social media platforms provide the opportunity to engage with and develop relationships with your customers.
Cost-effectiveness: Since many social media marketing tactics are inexpensive or even free, companies of all sizes can use them.
Analytics: To track the success of your campaigns and make data-driven decisions, the majority of social media platforms provide analytics tools.
All things considered, social media is an effective tool for promoting brands, increasing traffic, and generating leads and sales.

What types of Facebook ads are most effective for real estate marketing?

Video tours and carousel ads showing multiple properties are the best for real estate marketing on Facebook. These ads give a visual and interactive experience that engages potential buyers and shows property features.

Is Facebook Marketplace Good For Marketing Apartment Rentals?

Facebook Marketplace can be a useful tool for marketing apartment rentals, as it allows for targeted advertising to specific demographic groups and lets you share detailed information and photos of the apartments. However, it’s important to note that the effectiveness of Facebook as a marketing tool will depend on the specifics of your property and the target audience you are trying to reach. You may want to consider using other forms of online and offline marketing as well to reach a wider audience.

How Do I Advertise My Rental Property On Facebook?

To advertise your apartment community on Facebook, you’ll need to set up your Facebook Business Page and then go to Facebook Ads Manager to create a campaign. You’ll need to define a campaign objective that fits your goals and select your target audience, as well as set your budget and the duration of your campaign. You can schedule your ads to run at specific times and decide whether you want a daily or lifetime budget. You will want to create compelling ads with high-quality images or videos and excellent ad copy with a clear call to action. Monitoring the effectiveness of your ads is simple using Facebook Ads Manager and you’ll be able to make adjustments as needed.

Facebook marketing for apartments is very impactful and can bring you a lot of leads, but it is also a lot of work upfront. When you work with a reputable Facebook marketing agency, you can make sure your apartment ads resonate with the right audience. With their help, you can tap into advanced data analytics and industry-specific expertise.

Why Do Apartment Communities Need Social Media Marketing?

Apartment communities may showcase their amenities and rental properties on social media, communicate with prospective tenants, and reach a wide range of people. The following are some specific ways social media marketing would benefit apartment complexes:
Attracting new residents: Social media offers a powerful platform for highlighting apartment complexes and available apartments to prospective tenants. Apartment complexes can help prospective residents get a feel for the place by providing images, videos, and virtual tours.
Building a community: Social media can help multifamily properties in creating a sense of community among current and prospective tenants. Apartment complexes can build a sense of community among tenants through sharing news, activities, and updates. Multifamily social media marketing goes beyond just posting pictures of your amenities; it's about building a digital neighborhood where current and prospective tenants can interact and feel a sense of community.
Generating leads: For apartment communities, social media may be a great source of leads. Apartment complexes may attract new tenants and motivate them to take action, like visiting a property or completing a contact form, by advertising their apartments on social media.
Boosting reputation: Social media may help apartment communities create and strengthen their reputation by showing good reviews and comments from satisfied residents. This can help the community get more residents and promote its public image.