The Ultimate Guide To Apartment Photography and Virtual Tours

Reading Time: 4 minutes Apartment photography and virtual tours are a huge secret to your success. They hold the full visuals for your property and can be the deciding factor on whether a prospect leases. With everything transitioning to digital marketing, it’s more important than ever to upgrade your visuals. Outdated photos and virtual tours are a huge marketing loss. Now more than ever, it’s crucial to have visual marketing resources that are professional and aesthetically pleasing. For your website to shine, you need the right tools. Your photos and virtual tours are not only for your website but can be used for your... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | May 5, 2021
6 Benefits Of Using Apartment SEO and PPC While Rebranding

Reading Time: 5 minutes When your multifamily community goes through a rebrand, it’s essential to be highly aware of the effect that it can have on your website traffic. If you change your name or revamp your site, you’re going to want to prioritize both apartment SEO and PPC. There are many reasons why these two strategies will make a difference in how much traffic you receive. Many properties will rebrand but will not be aware of the methods needed to get your site more visible. If you have recently undergone rebranding or you’re planning on rebranding your apartments, you should implement a strategized... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | April 21, 2021
10 Reasons To Rebrand Your Apartments Right Now

Reading Time: 5 minutes Apartment rebranding may be exactly what you need to transform your leasing process. Having the right tools along with a brand new look can genuinely make all of the difference. Many properties tend to avoid rebranding, and this holds them back from their target audience. As the rental market continues to change, it’s essential to stay on top of trends and innovative additions. The way that your property appears online could be the exact thing that’s stopping you from leasing more apartments. Your brand is the first thing that speaks to your future renters and shows them what type of... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | April 7, 2021
The Best Design Tips For Apartment Marketing

Reading Time: 4 minutes It’s no secret that a crucial part of your apartment marketing is the aspect of design. Design can mean various things such as brochures, flyers, logos, property maps, and rebrands. It is the visual elements that bring your property to life. Poor design can also lead prospects away and not advertise your apartments to the maximum potential. With professional design elements, you truly can take your community to the next level. Not to mention, it will allow your property to maintain a consistent feel. Your future renters want to live somewhere that is professional. To have a high-functioning website, design... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | March 17, 2021
5 Ways To Make Your Apartments Smart Apartments

Reading Time: 5 minutes Smart apartments are the new luxury in the multifamily world. Any property can easily add convenient technologies that will take it to the next level. Smart apartments often have higher resident satisfaction and are more likely to be chosen in the leasing process. Everything about these “smart” additions is based on convenience. They can bring a level of simplicity that sets apart any property from all of the rest. Smart technology additions can ultimately make an entire difference in how the prospect sees it. Another considerable element of smart apartments is their relation to sustainability. Many “smart” products save energy,... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | March 3, 2021
9 Apartment Marketing Mistakes That Are Holding Your Property Back

Reading Time: 4 minutes Your apartment marketing to-do list may be getting longer and longer, so it’s essential to understand what to prioritize first. It’s crucial to analyze what apartment marketing mistakes could be holding your property back. There may be simple things that you are and aren’t doing that affect your community’s potential. Dive into the areas that you can improve to level-up your property in the best ways. Don’t keep making the same apartment marketing mistakes! 1. You Aren’t Using Video One of the first things that your prospects see should be a beautiful video of your property! An entertaining and professional... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | February 9, 2021
12 Apartment Amenities That Your Residents Actually Want In 2021

Reading Time: 6 minutes The truth is, the world of multifamily amenities has drastically changed. The things that used to be the “best apartment amenities” are no longer dealbreakers, and new features have taken their place. Renters today want particular amenities, and they’re adamant about what they want. It makes complete sense to understand what renters are looking for so that your property focuses on upgrades that will be worth it. There is no point in investing in amenities that won’t draw your audience in. If your property wants more leases, adding a few of these amenities could be precisely what you need to... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 27, 2021
11 Creative Apartment Specials To Market To Future Renters

Reading Time: 3 minutes Apartment specials can be the way to your future residents’ hearts! Specials can ultimately be the reason that a prospect chooses your community over someone else. The most common specials include discounts on rent or a free security deposit. However, there are other creative ways that you can add something unique to your community. Not to mention, these ideas can separate you from the rest of the competition! Consider implementing the ideas below for a unique way to draw in our future community. 1. Discounted Security Deposit Perhaps one of the most standard and straightforward apartment specials is a discounted... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 19, 2021
50 Questions To Ask Your Residents On Social Media

Reading Time: 4 minutes Apartment social media can be tricky, and it’s easy to run out of ideas. Posting on social media can seem simple, but getting your residents to stay engaged is a whole different story. There is an art to interacting with your audience, and it can start by following the right strategies. In recent months, resident retention efforts and resident events have continued to challenge multifamily communities facing COVID-19. Due to this, social media has become the perfect virtual tool and can truly be one of the greatest benefits during this time. However, if it gets complicated, it can seem like... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 7, 2021
How to Attract And Keep Gen-Z Renters In Your Community

Reading Time: 5 minutes The next generation of renters is on the rise, and it’s now crucial to focus on Gen-Z apartment marketing strategies and methods. Gen-Zers bring many new perspectives, wants, and needs to the table, so it’s essential to shift from millennial attitudes. Despite the two generations sharing common goals, Gen-Z wants greater personalization, better technology, clearer stability, and more lifestyle features. Properties of any kind will benefit from Gen-Z targeted marketing as it’s something that will only continue to grow over the coming years. While attracting Gen-Z renters is one thing, keeping them as your renters is another. Applying specific resident... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | December 8, 2020