Posted on May 26, 2020   |    Last Modified: May 26, 2020 3:05 pm   |   

SMART Apartment Marketing Strategies Used For 2020!

Reading Time: 4 minutes As leasing agents, property managers, and VP’s start the transition back to normalcy, apartment marketing strategies may have changed since the last time you were in the office. We have always stressed the importance of digital apartment marketing but as the country adapts to new ways of doing business, you may find your digital marketing efforts will need to be increased. So should you be spending your marketing money on an expensive Internet listing site? Let’s take a look. The latest search trends on Google As Google continues to put more and more focus on local search queries in order... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez


Posted on April 21, 2020   |    Last Modified: May 29, 2020 12:14 pm   |   

The Ultimate FREE Virtual Leasing Guide For Multifamily Marketing

Reading Time: 3 minutes Download your free virtual leasing guide and start implementing emerging technology, and innovative strategies today. Over the past several weeks, every multifamily community has been able to see the impact of COVID-19. Sudden economic changes and challenges have brought many new tasks for property management teams. Perhaps the most relevant transformations that have occurred are the ones involving virtual leasing. Properties are revising their current leasing strategies to avoid face to face contact and to maintain everything in a virtual manner. With this comes many new ideas, methods, and practices that can be implemented! However, it can also bring an... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel


Posted on April 14, 2020   |    Last Modified: April 14, 2020 12:07 pm   |   

Multifamily Communities Making A Positive Impact During COVID-19

Reading Time: 3 minutes Everyone is feeling the continuing effects of COVID-19, and it can be very difficult to stay positive during such a challenging time. Property managers are facing the new task of transforming into a full virtual leasing model and not having in-person contact. Despite the difficult circumstances, multifamily communities are going the extra mile for their residents. Many properties have come together to bring their residents extra amounts of joy, and support. At Market Apartments, we wanted to highlight the determined and creative efforts of a few different properties across the country! The following multifamily communities are truly going above, and... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel


Posted on April 8, 2020   |    Last Modified: May 19, 2020 12:29 pm   |   

25 Virtual Resident Event Ideas For Multifamily Communities

Reading Time: 11 minutes Download your very own free virtual leasing guide jam-packed with brilliant ideas! For the foreseeable future, multifamily communities will have to transform their resident retention efforts into virtual resident events. While the exact timeline of COVID-19 is unpredictable, it will be a while before large groups can gather together. Yet despite current circumstances, it is still extremely important to have resident events to increase your resident’s satisfaction. With the current economic struggles and more, residents need an increased amount of information and connection. It is the perfect time to provide features, and services for your residents that are still accessible... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel


Posted on April 1, 2020   |    Last Modified: May 19, 2020 12:08 pm   |   

5 Ways To Maximize Your Apartment Marketing Budget During COVID-19

Reading Time: 6 minutes As COVID-19 continues to affect every industry and individual, many questions are arising within the multifamily community. With sudden economic changes, and a need to save, property managers, and owners are looking to cut costs in a variety of ways. While during this time of crisis, it makes sense to make arrangements, it’s important to know which budget changes are most effective. An apartment marketing budget can be spent on a variety of services, and strategies. With many people confined to their apartment, it’s important to focus on the virtual methods they will turn to. In this article, we’ll discuss... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel


Posted on March 25, 2020   |    Last Modified: May 19, 2020 12:12 pm   |   

How COVID-19 Is Effecting The Multifamily Industry

Reading Time: 7 minutes COVID-19 has changed the world in a short amount of time. The multifamily industry has been affected in a variety of ways. Temporary, and permanent changes are on the horizon for many property managers, and owners. These changes create many questions and challenges. Throughout the coming weeks, Market Apartments will be reviewing and sharing the most accurate information. Below, you will find a variety of resources in regard to COVID-19 and the multifamily industry. *The information will be regularly updated as new, and accurate information is discovered. Topic #1: Switching To Virtual Leasing Most leasing offices are currently closed and... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel


Posted on March 11, 2020   |    Last Modified: March 11, 2020 12:05 pm   |   

Apartment Websites 101: How To Grow Your Traffic

Reading Time: 10 minutes It’s no secret that the world of apartment marketing is centered around apartment websites. Whether you’re talking about your own website or a large ILS page, nearly every apartment marketing strategy is centered around a website. So how do you create the best apartment website? How do you compete with thousands of competitors on large ILS pages? What can you do to bring more traffic to your website? How To Grow Your Apartment Website Traffic Multifamily marketing truly begins and ends at your website. It is where prospects learn the most about your community, and where they can directly apply... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel


Posted on February 18, 2020   |    Last Modified: February 26, 2020 9:47 am   |   

A Resident Retention Plan That Keeps Multifamily Residents Happy

Reading Time: 8 minutes Do you want to decrease your resident turnover, while also increasing your leads? Download The Ultimate Free Guide To Resident Retention now, and discover how to keep your residents happy. This guide provides you with over 50 ideas, free printables, and more! You can even edit, and customize it to fit the needs of your community. Submit your name, and email address below, and the download will come straight to your inbox. Download The Ultimate Free Resident Retention Guide What is resident retention? The definition of a resident retention plan is an overall effort made by a property management team... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel


Posted on February 5, 2020   |    Last Modified: June 2, 2020 12:40 pm   |   

21 Apartment Lease-Up Marketing Ideas To Increase Occupancy

Reading Time: 11 minutes A lease-up is a newly available property that is not finished but is scheduled to be completed at a specific time. It usually implies that while the building is undergoing, and completing construction, prospects can still sign a lease. With a lease-up, you’re going to perhaps run into unique challenges that you wouldn’t otherwise face. For this reason, it’s important to be aware of the adaptations that you may need to make while marketing your lease-up property. Many new multifamily communities are constantly being developed, and you will need to stand out from the crowd. Take a look at our... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel


apartment digital marketing
Posted on January 29, 2020   |    Last Modified: February 27, 2020 3:34 pm   |   

How To Use Social Media In Your Apartment Digital Marketing

Reading Time: 6 minutes In the past several weeks, Market Apartments has been exploring the top 10 apartment digital marketing trends for 2020. Since each of these terms and strategies is important, it is crucial to dive deeper and develop a plan. We recently launched a Free Social Media Guide For Apartments that is complete with a lot of great ideas on how to utilize a social media strategy for outreach marketing. However, some may still be wondering, can social media actually create lead generation? The simple reality is that arguably most everyone is curious about what a particular business looks like on social... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel