Reading Time: 11 minutes A lease-up is a newly available property that is not finished but is scheduled to be completed at a specific time. It usually implies that while the building is undergoing, and completing construction, prospects can still sign a lease. With a lease-up, you’re going to perhaps run into unique challenges that you wouldn’t otherwise face. For this reason, it’s important to be aware of the adaptations that you may need to make while marketing your lease-up property. Many new multifamily communities are constantly being developed, and you will need to stand out from the crowd. Take a look at our... View Article
Reading Time: 6 minutes In the past several weeks, Market Apartments has been exploring the top 10 apartment digital marketing trends for 2020. Since each of these terms and strategies is important, it is crucial to dive deeper and develop a plan. We recently launched a Free Social Media Guide For Apartments that is complete with a lot of great ideas on how to utilize a social media strategy for outreach marketing. However, some may still be wondering, can social media actually create lead generation? The simple reality is that arguably most everyone is curious about what a particular business looks like on social... View Article
Reading Time: 8 minutes Smart Marketing is the apartment marketing method that guarantees renters while also increasing your property value, and NOI (net operating income). Instead of spending your entire budget on marketing with large ILS pages (Internet Listing Services), Smart Marketing implements your money directly to your own website. If even a portion of the money you budget for ILS pages is used for your own website, you will experience drastic lead transformations. With Smart Marketing, your apartment digital marketing budget is going towards the things that matter the most. It is made up of SEO, Schema Markup, AMP, Image Optimization, Automated Email... View Article
Reading Time: 6 minutes Interactive content for apartments is an important 2020 apartment marketing trend. It has recently become more popular, and necessary for a website to have due to shifts in the digital world. There are so many ways that content can generate apartment leads because it can motivate prospects. In this case, interactive content especially creates feelings of community. So the question is, are you fully utilizing content in your apartment marketing? The reality is, you’re always trying to develop content. This content may be for your website, social media, or automated emails. There seems to always be a need for content... View Article
Reading Time: 2 minutes 3.2 billion people around the world use social media on a daily basis. It is quickly taking over the world of digital marketing as more, and more users are relying on it to actually make their choices. Social media can completely change your apartment marketing. It can establish an online presence for your multi-family apartments, and ultimately lead to more prospects. Additionally, social media can make your current residents feel like they’re apart of a community. So where do you begin? At Market Apartments, we’ve compiled a Free Social Media Guide specifically designed for apartments. In this guide, you will... View Article
Reading Time: 5 minutes During the hustle, and bustle of the holidays, it’s easy for property management teams to feel overwhelmed. Apartment communities may need extra attention during this time, especially since it is the slow season. As a property manager, your goal is to continually turn leads into leases and make sure everything runs smoothly. This is all only possible through your property management team. Although apartment digital marketing is the main trend, having a hardworking onsite team is still a crucial aspect of having a successful apartment community. On-site teams can often be overlooked, as the focus is usually on the residents.... View Article
Reading Time: 8 minutes The following ten methods are the top 10 best apartment marketing ideas that are going to present themselves in 2020.
Reading Time: 6 minutes It is officially the Christmas season, and it is time to get your residents involved! Your residents may have a lot of activities to go to, or they may be feeling lonely. Either way, they're going to appreciate your apartment communities' efforts to ring in the holidays.
Reading Time: 4 minutes Updating your monthly specials is one of the most important marketing strategies you can use to turn leads into leases! The most common questions and concerns that come from property managers are usually centered around website editing and administration. Websites can be confusing as not everyone has backgrounds in coding and template editing. An apartment’s website consists of extremely valuable information, and it needs to be in the best condition in order to attract prospects. Today we want to focus on one aspect of an apartment’s website: updating your monthly specials. Updating your monthly specials on a regular basis is... View Article
Reading Time: 4 minutes Have you noticed that lately, most of what you see on social media are videos? You no longer have to rely on YouTube alone to learn how to do something or find out about a new product. Instagram, Facebook, Twitter, and even Pinterest have thousands of videos for people to watch and share. Because the majority of people are visual learners and would rather watch a video than read an article, video marketing is becoming the new norm. So what are the benefits of using video marketing in the apartment industry? Well, there are several, so let’s get started. 1.... View Article