Multifamily Communities Making A Positive Impact During COVID-19

Reading Time: 3 minutes Everyone is feeling the continuing effects of COVID-19, and it can be very difficult to stay positive during such a challenging time. Property managers are facing the new task of transforming into a full virtual leasing model and not having in-person contact. Despite the difficult circumstances, multifamily communities are going the extra mile for their residents. Many properties have come together to bring their residents extra amounts of joy, and support. At Market Apartments, we wanted to highlight the determined and creative efforts of a few different properties across the country! The following multifamily communities are truly going above, and... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | April 14, 2020
25 Virtual Resident Event Ideas For Multifamily Communities

Reading Time: 12 minutes SHOP OUR APARTMENT CONTENT STORE! For the foreseeable future, multifamily communities will have to transform their resident retention efforts into virtual resident events. While the exact timeline of COVID-19 is unpredictable, it will be a while before large groups can gather together. Yet despite current circumstances, it is still extremely important to have resident events to increase your resident’s satisfaction. With the current economic struggles and more, residents need an increased amount of information and connection. It is the perfect time to provide features, and services for your residents that are still accessible despite social distancing. Not to mention, everyone... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | April 8, 2020
5 Ways To Maximize Your Apartment Marketing Budget During COVID-19

Reading Time: 6 minutes As COVID-19 continues to affect every industry and individual, many questions are arising within the multifamily community. With sudden economic changes, and a need to save, property managers, and owners are looking to cut costs in a variety of ways. While during this time of crisis, it makes sense to make arrangements, it’s important to know which budget changes are most effective. An apartment marketing budget can be spent on a variety of services, and strategies. With many people confined to their apartment, it’s important to focus on the virtual methods they will turn to. In this article, we’ll discuss... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | April 1, 2020
How COVID-19 Is Effecting The Multifamily Industry

Reading Time: 7 minutes COVID-19 has changed the world in a short amount of time. The multifamily industry has been affected in a variety of ways. Temporary, and permanent changes are on the horizon for many property managers, and owners. These changes create many questions and challenges. Throughout the coming weeks, Market Apartments will be reviewing and sharing the most accurate information. Below, you will find a variety of resources in regard to COVID-19 and the multifamily industry. *The information will be regularly updated as new, and accurate information is discovered. Topic #1: Switching To Virtual Leasing Most leasing offices are currently closed and... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | March 25, 2020
Apartment Websites 101: How To Grow Your Traffic

Reading Time: 10 minutes It’s no secret that the world of apartment marketing is centered around apartment websites. Whether you’re talking about your own website or a large ILS page, nearly every apartment marketing strategy is centered around a website. So how do you create the best apartment website? How do you compete with thousands of competitors on large ILS pages? What can you do to bring more traffic to your website? How To Grow Your Apartment Website Traffic Multifamily marketing truly begins and ends at your website. It is where prospects learn the most about your community, and where they can directly apply... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | March 11, 2020
A Resident Retention Plan That Keeps Multifamily Residents Happy

Reading Time: 8 minutes Want free resident retention downloads? What is resident retention? The definition of a resident retention plan is an overall effort made by a property management team to increase the satisfaction of their current residents. Resident retention is important simply because happy residents, want to keep living at your property. The more reasons that you can give them to stay, the better. Each effort plays into the bigger goal of lessening resident turnovers. The longer that you can keep your residents engaged, the more money your property will save in the long run. Lease renewal is a simpler process and has... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | February 18, 2020
21 Apartment Lease-Up Marketing Ideas To Increase Occupancy

Reading Time: 11 minutes SHOP OUR APARTMENT CONTENT STORE! How To Market A Lease-Up A lease-up is a newly available property that is not finished but is scheduled to be completed at a specific time. It usually implies that while the building is undergoing, and completing construction, prospects can still sign a lease. With a lease-up, you’re going to perhaps run into unique challenges that you wouldn’t otherwise face. For this reason, it’s important to be aware of the adaptations that you may need to make while marketing your lease-up property. Many new multifamily communities are constantly being developed, and you will need to... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | February 5, 2020
apartment digital marketing
How To Use Social Media In Your Apartment Digital Marketing

Reading Time: 6 minutes In the past several weeks, Market Apartments has been exploring the top 10 apartment digital marketing trends for 2020. Since each of these terms and strategies is important, it is crucial to dive deeper and develop a plan. We recently launched a Free Social Media Guide For Apartments that is complete with a lot of great ideas on how to utilize a social media strategy for outreach marketing. However, some may still be wondering, can social media actually create lead generation? The simple reality is that arguably most everyone is curious about what a particular business looks like on social... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 29, 2020
Apartment Marketing That Increases Your NOI: Smart Marketing

Reading Time: 8 minutes Smart Marketing is the apartment marketing method that guarantees renters while also increasing your property value, and NOI (net operating income). Instead of spending your entire budget on marketing with large ILS pages (Internet Listing Services), Smart Marketing implements your money directly to your own website. If even a portion of the money you budget for ILS pages is used for your own website, you will experience drastic lead transformations. With Smart Marketing, your apartment digital marketing budget is going towards the things that matter the most. It is made up of SEO, Schema Markup, AMP, Image Optimization, Automated Email... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 22, 2020
How To Gain Apartment Leads Through Interactive Content

Reading Time: 6 minutes Interactive content for apartments is an important 2020 apartment marketing trend. It has recently become more popular, and necessary for a website to have due to shifts in the digital world. There are so many ways that content can generate apartment leads because it can motivate prospects. In this case, interactive content especially creates feelings of community. So the question is, are you fully utilizing content in your apartment marketing? The reality is, you’re always trying to develop content. This content may be for your website, social media, or automated emails. There seems to always be a need for content... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 15, 2020