The 7 Best Ideas For Apartment Marketing In 2021

Reading Time: 6 minutes Are you ready for apartment marketing in 2021? This year is quickly winding down, and it’s essential to review what has and hasn’t worked in 2020. It’s a little wild to look back on the trends that we initially thought would make this year one of a kind. No one could have predicted the events of 2020 and how they would affect the world of digital marketing. This year more than ever, having a functional toolbelt of digital methods was crucial to business survival. In the wake of a global pandemic, many properties faced new challenges, including rental deferments, the... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | November 16, 2020
Google Updates May Change Your Apartment Website Ranking

Reading Time: 2 minutes Did you know that Google regularly performs small and large algorithm updates? Understanding these changes and being aware of search engine optimization’s continuous evolution will help you understand why your website may be changing. Google has been performing algorithm updates for several years now. Each update can bring a variety of changes to the way that Google sees your site. Websites that have ranked well may experience a drop in their rankings. While sites that have routinely ranked low may experience growth. Unfortunately, Google doesn’t confirm every update that happens. However, there have been over ten algorithm updates so far... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | November 2, 2020
31 Apartment Social Media Ideas For Creative Posts

Reading Time: 8 minutes 1. Highlight a floor plan. Showcase one or all of your floor plans on your social media! Consider posting an apartment video or boasting about the amenities that make your place one of a kind. Promote a sense of urgency when posting about your floor plans. Let prospects know the one they want is waiting for them and won’t be available forever. 2. Post a resident event. Share your resident events, and demonstrate connection in your community! Hosting a resident event and setting up opportunities for photos is a great way to create content for your apartment’s social media. Make... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 27, 2020
7 Reasons Your Property Needs Apartment Texting

Reading Time: 4 minutes AptsChat is an apartment texting platform designed to bring you everything you need to reach your residents on a regular basis. With SMS (short message service) marketing, you can continually show your residents that you care. The benefits of having a tenant interaction program are endless and can take your apartment marketing to the next level. The days of going door to door with flyers have come and gone, and it’s time to implement a much smoother way of communicating. Texts are nearly guaranteed to be opened and read immediately. As the year continues, face to face opportunities are diminishing,... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | September 9, 2020
5 Must-Have Digital Apartment Marketing Ideas For More Leads

Reading Time: 6 minutes It’s no secret that apartment marketing consists of a variety of digital ideas that can assist you in finding high-quality leads, and leases. However, with so many methods it’s easy to place your attention in the spots that aren’t essential. It’s helpful to narrow it down to the most important tactics, the ones that will greatly impact your ability to get in front of your target audience. With the right strategies, your property can truly grow like never before. Local listings = secret weapon. It’s becoming more, and more evident that local listings are a gold mine for SEO! They... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | August 19, 2020
How To Create The Best Renter Follow-Up For More Leases

Reading Time: 5 minutes Many properties lose potential residents throughout the renter follow-up phase. A properties’ lack of strategy causes prospects to not make it to the next step of the renting process. While most of the focus is on generating high-quality leads, there should also be an added measurement of focus on follow-up. Without a strong follow-up, gaining high-quality leads can result in lost renters. There are many simple methods that will transform your follow-up, which will in turn transform your leasing. When you combine both an increased amount of web traffic, and a better follow-up plan, your property will be unstoppable. Learn... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | July 14, 2020
50 Apartment Marketing Ideas That Will Transform Your Leasing

Reading Time: 17 minutes Apartment marketing begins and ends with creativity. With so many online, and offline options it can be difficult to know where to begin. When apartments are sitting in vacancy it can be a huge setback for you and your team. Not to mention, finding good residents, and tenants can often be challenging. However, there are a variety of apartment marketing ideas that you can use to occupy a vacant unit! With the right apartment advertising methods, you can fill vacancies quickly, and efficiently. Get started with the tips below, and start lessening the amount of time your units stay empty.... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | June 23, 2020
15 Ways To Motivate Residents To Leave Better Apartment Reviews

Reading Time: 6 minutes Can you imagine what better apartment reviews would do for your apartment marketing? The way that residents feel about your community can create a chain reaction to how others feel. Reviews truly do have the power to sway prospects negatively, or positively. This can seem quite daunting as your reviews are mainly in the hands of your residents. However, there are many strategies you can use to motivate your residents to leave the kind of reviews that you’re looking for. Take charge of getting better apartment reviews by providing your residents with what they need to leave a positive impact... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | June 9, 2020
SMART Apartment Marketing Strategies Used For 2020!

Reading Time: 4 minutes As leasing agents, property managers, and VP’s start the transition back to normalcy, apartment marketing strategies may have changed since the last time you were in the office. We have always stressed the importance of digital apartment marketing but as the country adapts to new ways of doing business, you may find your digital marketing efforts will need to be increased. So should you be spending your marketing money on an expensive Internet listing site? Let’s take a look. The latest search trends on Google As Google continues to put more and more focus on local search queries in order... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | May 26, 2020
The Ultimate FREE Virtual Leasing Guide For Multifamily Marketing

Reading Time: 3 minutes Download your free virtual leasing guide and start implementing emerging technology, and innovative strategies today. Over the past several weeks, every multifamily community has been able to see the impact of COVID-19. Sudden economic changes and challenges have brought many new tasks for property management teams. Perhaps the most relevant transformations that have occurred are the ones involving virtual leasing. Properties are revising their current leasing strategies to avoid face to face contact and to maintain everything in a virtual manner. With this comes many new ideas, methods, and practices that can be implemented! However, it can also bring an... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | April 21, 2020