hiring your first property management company
Guide to Hiring Your First Property Management Company

Reading Time: 4 minutes As an investor, the success of your real estate properties can depend on how well-managed they are, but it’s hard to keep up with property management yourself. Finding the right property management company to tackle day-to-day operations and keep tenants happy goes a long way in eliminating unneeded headaches, staying profitable, and staying sane. But where do you start? This comprehensive guide will provide all the information and tools needed to successfully hire your first property management company, from understanding how they can benefit you to determining which services are essential for each property. What can a property management company... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | March 15, 2023
Marketing floor plans
How To Market Apartment Floor Plans

Reading Time: 7 minutes Learn how to market your apartment floor plans and showcase your community in the best way possible! The goal is to capture potential renters’ attention and showcase the features that make your apartment floor plans stand out. Discover ways you can market your floor plans and 3D walkthroughs. The right floor plans help to show the full layout of an apartment. The visible details make it easier for potential renters to understand how an apartment looks. Both floor plans and 3D walkthroughs give prospects the opportunity to get a feel for the apartment space. During the leasing experience, it’s essential... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | March 8, 2023
Advertising pet apartments
How To Advertise A Pet-Friendly Apartment

Reading Time: 8 minutes Learn how to advertise a pet-friendly apartment! Everyone’s furry friend is often their most important consideration when searching for where to live. Your future residents may even put the happiness of their pets in front of their own. Learn how to advertise a pet-friendly apartment! Discover the reasons why people are searching for pet-friendly apartments: Companionship: Pets are often considered part of the family, and people want to live with their furry friends for partnership and emotional support. Convenience: Living in a pet-friendly apartment means not having to make alternate living arrangements for pets or find a pet sitter. Cost:... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | February 22, 2023
Apartment social media ads
Do Instagram And Facebook Ads Work For Apartment Rentals?

Reading Time: 18 minutes Digital advertising has become an essential tool for property management companies seeking to promote their apartments on Facebook and Instagram. Through comprehensive advertising campaigns, property managers can effectively reach their target audience and showcase the unique features and amenities of their properties. For instance, they can leverage Facebook’s precise targeting options to reach potential renters based on location, interests, and demographics. By creating visually appealing ads, interactive virtual tours, and compelling ad copy, property managers can engage potential tenants and drive leads, resulting in increased occupancy rates and overall success in the competitive rental market. Apartment Instagram and Facebook ads... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | February 8, 2023
Fake negative apartment reviews
How To Remove Fake Apartment Negative Reviews

Reading Time: 11 minutes There are fake reviews on the internet. To improve their reputation or damage the reputation of their rivals, some people may fabricate reviews. These fake reviews can be entirely made up or only slightly modified versions of actual reviews. Since more people are turning to internet reviews to help them make educated decisions, it’s critical to be aware of the existence of false reviews and take precautions to confirm their veracity before basing decisions on them. Fake apartment negative reviews can be a problem for landlords, property managers, and renters! Nothing is worse than having your online reputation ruined due to... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 30, 2023
apartment unit
How Do You Advertise Apartment Amenities?

Reading Time: 7 minutes Consumers in all sectors of the economy are growing more knowledgeable and being more selective about the goods and services they buy or lease. Renters, home buyers, and apartment seekers all have similar expectations in terms of value, quality, and the newest and best bells and whistles. They anticipate getting more than they bargained for. It’s important to understand those expectations and market your multifamily property in a way that highlights all you have to offer. Marketing apartments with amenities can be an effective way to attract potential renters and stand out in a competitive market. To market apartment amenities,... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 17, 2023
Boost Your Apartment Leads
18 Apartment Website Features to Boost Your Leads

Reading Time: 6 minutes It’s time to discover the secrets to how you can boost your leads and increase traffic to your apartment website. When it comes to apartment marketing, a lot of success simply comes from boosting the quality and amount of leads that you receive. With more leads, your multifamily community will have a better chance with its target audience. Your apartment websites hold a lot of weight in increasing or decreasing your leads. With the right or wrong website features, you can either attract or lose potential.  Increasing your apartment website leads should be at the forefront of your marketing strategy.... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 11, 2023
PPC for apartments
PPC vs ILS: Which is Better For Apartment Marketing

Reading Time: 5 minutes The results are in on how to determine if PPC or ILS is better for apartment marketing! PPC stands for pay-per-click and is a type of advertising that helps boost your website traffic. ILS stands for internet listing service and is when your website displays amongst an already existing website. While both pay-per-click for apartments and ILS marketing work, there are certain rewards that make one better than the other. PPC comes out on top since it improves your search engine ranking! With pay-per-click strategies like Google Ads, your website can appear as one of the first results when someone... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | December 28, 2022
Property Management SEO
Top 15 SEO Tips For Property Managers

Reading Time: 9 minutes Property management is a tough endeavor. You cannot just put up a “For Rent” sign and anticipate receiving a constant flow of tenants. You should use digital marketing as part of a consistent marketing strategy. SEO will help you in generating quality leads. How to increase lead generation from local organic searches for your rental properties using SEO? There are several variables that affect SEO’s actual effectiveness. It is crucial to consider each of these elements and incorporate them into your plan if you want your website to rank as high as possible in Google search results. Content for apartment... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | December 14, 2022
content marketing
Common SEO Mistakes to Avoid When Doing Apartment Marketing

Reading Time: 13 minutes Apartment SEO is the process of optimizing a real estate website, particularly for apartments, to rank higher in search engine results. You want residents to be able to find you online and this makes sure they can. It involves tailoring your content, keywords, and website design to meet the specific needs of apartment seekers. SEO in real estate has evolved with digital marketing trends, shifting from a basic website presence to sophisticated strategies that include local SEO, mobile optimization, and content marketing. You don’t want your property to be left behind. 53% of traffic to multifamily websites comes from organic... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | November 30, 2022