Google search bar and magnifying glass.
Posted on July 10, 2019   |    Last Modified: November 14, 2019 12:16 pm   |   

How Does Google Affect New Apartment Marketing Trends?

Reading Time: 3 minutes Google is constantly making changes to improve user experience. With Google being the most widely used search engine by far, it’s important for businesses and marketers alike to keep up with the changes as it can affect apartment marketing trends. So what’s new with Google? Well, a few things! Google has made search results more diverse and now provides users with more results related to their search query.  This blog will explain how Google is doing this, and what it means for the apartment industry, so let’s get to it. What’s new with Google? Google has decided they will no... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez
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Posted on June 26, 2019   |    Last Modified: November 14, 2019 12:14 pm   |   

3 Unique and Fun 4th of July Resident Event Ideas

Reading Time: 4 minutes Every holiday should feel special at your apartment community! Let your residents know how awesome it is to be living at your community this 4th of July by hosting a fun 4th of July resident event. There are so many fun ways to celebrate. It was hard for us to choose just one. So, we’ve summarized our top 3 favorite ways to celebrate Independence Day with your residents. We’ll also talk about ways to get more resident referrals along the way. 1)  4th of July Scavenger hunt. Scavenger hunts are great for a 4th of July resident event because it’s... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez
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Posted on June 19, 2019   |    Last Modified: November 14, 2019 12:16 pm   |   

Content is EVERYTHING! SEO Content is Key!

Reading Time: 3 minutes Apartment Websites and SEO Content If you know anything about SEO (Search Engine Optimization), then you know how important SEO content is for Google ranking. If you’re not familiar with SEO strategies,  and the importance of content optimization for SEO, we’ve come up with a few ways to help you understand how big of a role content plays in the digital marketing world. Since there are many factors that you must consider when writing website content, we’ve broken it down in a few strategies. Update your content often. Google algorithms change all the time, and it is becoming more and... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez
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Resident retention idea: apartment pool night
Posted on June 13, 2019   |    Last Modified: November 14, 2019 12:17 pm   |   

3 Tips to Maintain Your Summer High Occupancy Rate

Reading Time: 4 minutes Summer, time to rest or time to hustle?🌞 Our favorite season is finally upon us! Business is starting to pick up as units are easier to fill. Birds are chirping, and people just seem happier! It’s Summertime! You may be thinking you can finally relax. All of your apartments are filled, and you no longer have to be pressured about numbers. Well, that’s true to an extent, but how are you going to keep your current residents happy, so they’ll stay? How will you maintain this high occupancy after the Summer Months? Market Apartments has a few ideas to help... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez
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Posted on May 23, 2019   |    Last Modified: November 14, 2019 12:17 pm   |   

Resident Pool Parties on a Budget

Reading Time: 4 minutes Start your Summer season off right and plan the pool party of the year! It’s that time of year again! The weather is finally warming up and it’s almost time to open the pool to residents. A great way to make your residents feel like home is to help them get to know their neighbors. What better way to do that than to host a resident pool party and have some fun? If there’s one thing our team knows how to do, it’s how to throw a party! We’ve come up with some budget-friendly ideas for apartment communities to keep... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez
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Finger pointing to 1 star review.
Posted on May 7, 2019   |    Last Modified: November 14, 2019 12:18 pm   |   

The 3 Best Practices to Handle Negative Reviews

Reading Time: 3 minutes Have you ever searched for an apartment community and were immediately turned off by the negative reviews? Many of us have, and reading negative comments from people does not get anyone excited about living there. We all know that one person’s experience is probably not true for everyone. However, it still doesn’t change the fact that someone had a bad experience while using your services, and now it’s all over the internet for potential residents to see. Market Apartments knows the importance of online reviews. We want to help your apartment communities maintain a good online reputation because it matters! Below... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez
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Virtual Tours for Apartment Marketing
Posted on February 27, 2019   |    Last Modified: November 14, 2019 9:21 am   |   

Everything You Need to Know About Virtual Tours for Apartment Marketing

Reading Time: 3 minutes Virtual Tours for Apartment Marketing I don’t think I can stress the importance of virtual tours for apartment marketing enough.  Especially when it comes to long term commitments like renting an apartment.  It’s important for a prospect to know what they are getting themselves into before they sign that lease. The floor plan page is the most visited page on the website other than the home page. On top of that, it’s often the most recommended update on apartment websites. So why not go a little bit above and beyond when it comes to floor plans? Why not give the... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments
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Cookie Mix
Posted on December 21, 2018   |    Last Modified: November 14, 2019 9:21 am   |   

Top 5 Resident Holiday Gifts

Reading Time: 2 minutes December is a time for generosity and giving and with the holidays here at our doorstep we have provided what we believe are 5 of the best resident holiday gifts.  Make sure to subscribe to get more tips and tricks for apartment marketing and resident retention! 1.) Cup of Cheer Kicking off our list we have classic for the cold winter months. Warm your resident’s bellies and hearts with a cup of hot chocolate.     2.) EOS Lip Balm It appears the harshness of the cold cannot be escaped. Provide your residents with the protection they need with EOS... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments
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Posted on December 12, 2018   |    Last Modified: November 14, 2019 9:21 am   |   

5 Apartment Marketing Ideas for December

Reading Time: 4 minutes Winter is finally here and we all know that snow season means slow season, but that doesn’t have to be the case this year. Just because it’s slow doesn’t mean we can’t crank up the heat on our marketing efforts. In fact because it’s slow it means we have time to dedicate to other areas. So here is our list of apartment marketing ideas for December that you can implement to increase traffic and make sure that your slow season is as productive as possible. 1. Step Up Your Social Media Game Now is the perfect time to catch up... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments
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Voice Search for Apartment Marketing
Posted on November 21, 2018   |    Last Modified: November 14, 2019 9:21 am   |   

The Year of Voice Search for Apartment Marketing

Reading Time: 4 minutes As technology advances, we too must adapt with it – especially in the digital marketing world. Just think a few years back when the internet was starting to be readily available in everyone’s pocket. We had to adapt – companies had to adapt, or else they would be left behind. Well voice search is the next step in the mobile evolution of digital marketing and if we don’t focus our attention on it, then we could be left behind. We highlighted voice search in our 12 Best Marketing Ideas for 2019, but we felt that we needed to do this... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments
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