Posted on October 11, 2018   |    Last Modified: May 17, 2019 9:58 am   |   

Spooky Specials with Market Apartments

Reading Time: 2 minutes Spooky season is upon us and Market Apartments is all about October! To get in the mood we are offering  all sorts of specials and gifts! It’s a trick or treat delite that will get your property looking spooktacular. Website Upgrades: If you haven’t done it by now, it’s never too late give your apartment a much needed make-over with a brand new website. We are currently offering FREE SSL’s with any website upgrade! With Google’s new algorithm focusing on sites that don’t have SSL’s, upgrade today and you can be on the secure side of things.     Graphic Design... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel
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SSL Certificates for Apartment Websites
Posted on September 7, 2018   |    Last Modified: September 7, 2018 1:06 pm   |   

Why Your Apartment Websites Need SSL’s

Reading Time: 2 minutes   A couple months ago, we were explaining the difference between “https” and “http.” Our general advice was to switch over to “https”: it’s more secure, it ranks slightly higher, and users trust it more. Well, with Chrome’s new role-out regulations on “http,” our advice is changing slightly to: switch over to “https” right this second. And we mean now. Apartment websites need SSL’s so that residents feel confident paying rent and submitting requests. When a not secure sign showcases on the website, it tends to make prospects feel not certain and unwilling to submit their information on your site.... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel
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PPC Advertising for Apartments
Posted on July 10, 2018   |    Last Modified: May 17, 2019 10:11 am   |   

What is PPC and why you need it!

Reading Time: 4 minutes When you Google your property, is your website the first entry? Likely. Ok, now how about if you google “apartments in [your city],” or “best apartments in [your neighborhood]”? If you’re not ranking where you’d like to be, there are several strategies you can use to increase ranking. The one we’ll be focusing on this week is PPC for apartment marketing. PPC or “Pay Per Click” advertising is very different from organic posts, but both have a place and strengths in your apartment marketing strategy.But first, let’s not get ahead of ourselves. What is PPC in the first place?? What... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel
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Virtual Tours for Buildings Not Built Yet
Posted on July 2, 2018   |    Last Modified: July 2, 2018 11:26 am   |   

3D Tours for Lease-Ups! Create a 3D tour without the building built yet.

Reading Time: 2 minutes So, we all know how great 3D tours are, and we all know how much our team here at Market Apartments LOVES 3D tours. Why do we love them?? Because they work! Not only do they increase leads, but they also make users stay longer on your page, increasing conversions by up to 80%! Ok, ok. So we’ve gone on and on about 3D tours, but what if your building is currently being built, and you don’t have a workable unit yet? The time before the building is built is prime time to start locking down leases. You can’t afford... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel
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Posted on June 22, 2018   |    Last Modified: May 17, 2019 10:19 am   |   

Apartment Marketing Do’s and Don’ts (according to The Office)

Reading Time: 4 minutes Anyone who has seen the hit NBC show “The Office,” knows that Michael Scott has his quirks: he’s a terrible boss, but a pretty good salesman. Not only are we apartment marketers over here at Market Apartments, but we’re also pretty big fans of the show “The Office”! Based on our extensive knowledge of these two fields, we’ve compiled our comprehensive and extensive list of Apartment Marketing Do’s and Don’ts (according to Michael Scott)! Apartment Marketing Do: Use the Latest Technology at Your Fingertips As seen in the gif above, the Scranton Office was notorious for buying into the latest... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel
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Apartment Floor Plans for Beginner's
Posted on June 21, 2018   |    Last Modified: June 21, 2018 11:24 am   |   

Beginner’s Guide to Apartment Floor Plans for Websites

Reading Time: 3 minutes So you’ve got your apartment website…now what do you put on it?? Next to gorgeous apartment photography, floor plans are the second-highest recommended update from apartment marketers. When potential residents visit your site, they want to see the space, so they can envision themselves in it. Essentially, they need a map to figure out where to go. The next question is, which map do you want to give them? There are several different apartment floor plan options, and each come with their own unique characteristics. The bottom line is that potential residents and other web traffic are all looking for... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel
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Father's Day Cards for Apartment Marketing
Posted on June 16, 2018   |    Last Modified: June 15, 2018 3:59 pm   |   

Happy Father’s Day Cards for Apartment Marketing!

Reading Time: 1 minute At Market Apartments, we have a strong attachment to Father’s Day, and that’s because parents and guardians play a strong role in making an apartment into a home. We thank all the Fathers out there (the dog fathers, the single fathers, the folks who will soon become a father, the people who have “dad bods” so that’s close enough) for everything they do for us, for themselves, for their kids, and for those apartments! Here are some fun Father’s Day cards you can hand out to your apartment residents! Happy Father’s Day from your Apartment!   Happy Dad’s Day for... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel
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Apartment Resident Party: Luau!
Posted on June 15, 2018   |    Last Modified: June 15, 2018 1:45 pm   |   

5 Sizzling Summer Apartment Marketing Tips!

Reading Time: 3 minutes You know what they say: when the sun is out, the people move out! Is that what they say? Maybe not. But it is tree that during the summer months, you’re likely to have quite a bit of resident turnover, especially if you live near a college or university. That means, summer is more crucial than ever to step up your apartment marketing strategies to lock down those new leases, and also an opportunity to lock down some lease renewals. Market Apartments is coming at you with our 5 Sizzling Summer Apartment Marketing Tips to increase leads and make residents... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel
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Apartment Resident Retention Party
Posted on June 6, 2018   |    Last Modified: June 6, 2018 1:31 pm   |   

Have a Dive-in Movie Party for your apartment residents!

Reading Time: 2 minutes Today is National Drive-in Movie day, but at Market Apartments, we’re busy celebrating “Dive-in Movie Day,” a day where apartments can play a film right by the pool! Your residents can lounge on the reclining chairs while watching their favorite film, splash along to the soundtrack, and appreciate the gesture offered by your property! How to Throw a “Dive-in Movie” party and What You’ll Need To throw your own “Dive-in Movie” party, the most important things you need are things you already have!: a pool and people to fill it! To make the event truly magical, string up some lights... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel
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Apartment Marketing Websites
Posted on May 31, 2018   |    Last Modified: June 14, 2018 12:02 pm   |   

Apartment Website Extreme Makeover!

Reading Time: 5 minutes Hey there folks! Ty Pennington here from Extreme Makeover! (Ok, ok, it’s not Ty Pennington). But it is your good friend and apartment marketer, Danielle Fava, here to walk you through our own personal Extreme Makeover: Apartment Website Edition! Sometimes, an apartment website (like a house) could use a makeover. Maybe the digital style is straight out of the 1990’s, or the website has been sporting the same look for years. Either way,  you decide it’s time for a change! That’s when you call in your makeover crew to help you out: Our makeover crew is full of stylists (programmers),... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel
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