Reading Time: 6 minutes It is officially the Christmas season, and it is time to get your residents involved! Your residents may have a lot of activities to go to, or they may be feeling lonely. Either way, they're going to appreciate your apartment communities' efforts to ring in the holidays.
by Isabella Housel | December 4, 2019 
Reading Time: 4 minutes Updating your monthly specials is one of the most important marketing strategies you can use to turn leads into leases! The most common questions and concerns that come from property managers are usually centered around website editing and administration. Websites can be confusing as not everyone has backgrounds in coding and template editing. An apartment’s website consists of extremely valuable information, and it needs to be in the best condition in order to attract prospects. Today we want to focus on one aspect of an apartment’s website: updating your monthly specials. Updating your monthly specials on a regular basis is... View Article
by Isabella Housel | November 27, 2019 
Reading Time: 4 minutes Have you noticed that lately, most of what you see on social media are videos? You no longer have to rely on YouTube alone to learn how to do something or find out about a new product. Instagram, Facebook, Twitter, and even Pinterest have thousands of videos for people to watch and share. Because the majority of people are visual learners and would rather watch a video than read an article, video marketing is becoming the new norm. So what are the benefits of using video marketing in the apartment industry? Well, there are several, so let’s get started. 1.... View Article
by Dana Perez | November 21, 2019 
Reading Time: 6 minutes The holidays are here! Can you believe it? As property managers, you stress about getting brand new renters through your doors, but today we wanted to talk about a different proposal. Resident retention. Resident retention is simply the goal to minimalize resident turnover and encourage residents to stay long-term. Overall resident satisfaction is such an important part of apartment marketing. Resident retention efforts are often underestimated. However, it is no surprise that these efforts can lead to ongoing resident retention. Why should you focus on resident retention? Resident retention is a win-win. It’s simple. The more your current residents feel... View Article
by Isabella Housel | November 13, 2019 
Reading Time: 5 minutes The weather is changing, and it’s time to increase potential resident leads! It’s inevitable that marketing tips and tricks need to change throughout the seasons. Certainly, specific times of the year call for greater attention to detail, and a greater need to fill occupancy. Traditionally, most renters move in the spring and summer. It is now the time of the year to try creative multifamily marketing ideas, to avoid potential vacancy issues, and to increase renters. Let’s talk about marketing ideas that are guaranteed to increase renters, especially during the off-season. At Market Apartments, we’ve compiled a combination of ideas... View Article
by Isabella Housel | November 6, 2019 
Reading Time: 5 minutes If you’re feeling confused, or anxious about renting an apartment, you’ve come to the right place. Let’s make this process as easy as possible for you. Apartment hunting can be confusing. We've compiled our best apartment hunting tips, and questions to ask before renting.
by Isabella Housel | October 28, 2019 
Reading Time: 6 minutes Tiny houses are becoming all the rage now, especially when you look at the latest market rate for rent. But it can be quite an adjustment for anyone new to the lifestyle. How do you make the most of a small space without having to compromise on functionality? We have an extensive guide to help you maximize the interiors of your tiny house so you can live life to the fullest even in a small space. Declutter Your Life The most important step in tiny living is decluttering your life. This is particularly hard when you’ve been living in regular-sized... View Article
by Isabella Housel | October 24, 2019 
Reading Time: 5 minutes 3D Architectural Renderings for apartments have become extremely crucial for apartment marketing. Here are 5 reasons why they are an absolute must for apartment marketing.
by Isabella Housel | October 23, 2019 
Reading Time: 4 minutes Last year (2019) brought many spectacular in-person Halloween resident events. However, this year (2020) has transformed most resident events into virtual gatherings. Despite the current circumstances, you can still host an incredible Halloween Resident Event! Take your creativity to a virtual realm, and watch your community grow closer even during a pandemic. 1 – Spooky Stories Host a spooky story-time! With the help of modern technology, you can use a live social media stream, and invite your community to tune in. Instagram Live and Facebook Live are both great ways to broadcast your event to your property. Choose from an... View Article
by Dana Perez | October 9, 2019 
Reading Time: 3 minutes What is Call Tracking? Call tracking gives properties the ability to see where their calls are coming from with details. Its purpose is to measure offline conversions through different forms of marketing. For example, your apartment website may be generating leads that aren’t being captured. Call tracking for apartments allows your marketing teams to see where prospects found your apartment number, provides caller ID with location, tracks call duration, and can even record calls. How does call tracking work for apartments? Call Tracking provides the source of lead generation. Call tracking can identify which internet sources are getting the most... View Article
by Dana Perez | September 25, 2019