7 Reasons Your Property Needs Apartment Texting

Reading Time: 4 minutes AptsChat is an apartment texting platform designed to bring you everything you need to reach your residents on a regular basis. With SMS (short message service) marketing, you can continually show your residents that you care. The benefits of having a tenant interaction program are endless and can take your apartment marketing to the next level. The days of going door to door with flyers have come and gone, and it’s time to implement a much smoother way of communicating. Texts are nearly guaranteed to be opened and read immediately. As the year continues, face to face opportunities are diminishing,... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | September 9, 2020
15 Ways To Motivate Residents To Leave Better Apartment Reviews

Reading Time: 6 minutes Can you imagine what better apartment reviews would do for your apartment marketing? The way that residents feel about your community can create a chain reaction to how others feel. Reviews truly do have the power to sway prospects negatively, or positively. This can seem quite daunting as your reviews are mainly in the hands of your residents. However, there are many strategies you can use to motivate your residents to leave the kind of reviews that you’re looking for. Take charge of getting better apartment reviews by providing your residents with what they need to leave a positive impact... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | June 9, 2020
SMART Apartment Marketing Strategies Used For 2020!

Reading Time: 4 minutes As leasing agents, property managers, and VP’s start the transition back to normalcy, apartment marketing strategies may have changed since the last time you were in the office. We have always stressed the importance of digital apartment marketing but as the country adapts to new ways of doing business, you may find your digital marketing efforts will need to be increased. So should you be spending your marketing money on an expensive Internet listing site? Let’s take a look. The latest search trends on Google As Google continues to put more and more focus on local search queries in order... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | May 26, 2020
21 Apartment Lease-Up Marketing Ideas To Increase Occupancy

Reading Time: 11 minutes SHOP OUR APARTMENT CONTENT STORE! How To Market A Lease-Up A lease-up is a newly available property that is not finished but is scheduled to be completed at a specific time. It usually implies that while the building is undergoing, and completing construction, prospects can still sign a lease. With a lease-up, you’re going to perhaps run into unique challenges that you wouldn’t otherwise face. For this reason, it’s important to be aware of the adaptations that you may need to make while marketing your lease-up property. Many new multifamily communities are constantly being developed, and you will need to... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | February 5, 2020
Apartment Marketing That Increases Your NOI: Smart Marketing

Reading Time: 8 minutes Smart Marketing is the apartment marketing method that guarantees renters while also increasing your property value, and NOI (net operating income). Instead of spending your entire budget on marketing with large ILS pages (Internet Listing Services), Smart Marketing implements your money directly to your own website. If even a portion of the money you budget for ILS pages is used for your own website, you will experience drastic lead transformations. With Smart Marketing, your apartment digital marketing budget is going towards the things that matter the most. It is made up of SEO, Schema Markup, AMP, Image Optimization, Automated Email... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 22, 2020
7 Ways To Bring Your Property Management Team Together

Reading Time: 5 minutes During the hustle, and bustle of the holidays, it’s easy for property management teams to feel overwhelmed. Apartment communities may need extra attention during this time, especially since it is the slow season. As a property manager, your goal is to continually turn leads into leases and make sure everything runs smoothly. This is all only possible through your property management team. Although apartment digital marketing is the main trend, having a hardworking onsite team is still a crucial aspect of having a successful apartment community. On-site teams can often be overlooked, as the focus is usually on the residents.... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | December 18, 2019
7 Ways To Get Your Residents Involved During The Christmas Season

Reading Time: 6 minutes It is officially the Christmas season, and it is time to get your residents involved! Your residents may have a lot of activities to go to, or they may be feeling lonely. Either way, they're going to appreciate your apartment communities' efforts to ring in the holidays.

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | December 4, 2019
10 Reasons you should use videos in apartment marketing.
10 Reasons You Should Use Videos In Apartment Marketing.

Reading Time: 4 minutes Have you noticed that lately, most of what you see on social media are videos? You no longer have to rely on YouTube alone to learn how to do something or find out about a new product. Instagram, Facebook, Twitter, and even Pinterest have thousands of videos for people to watch and share. Because the majority of people are visual learners and would rather watch a video than read an article, video marketing is becoming the new norm. So what are the benefits of using video marketing in the apartment industry? Well, there are several, so let’s get started. 1.... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | November 21, 2019