Reading Time: 6 minutes Interactive content for apartments is an important 2020 apartment marketing trend. It has recently become more popular, and necessary for a website to have due to shifts in the digital world. There are so many ways that content can generate apartment leads because it can motivate prospects. In this case, interactive content especially creates feelings of community. So the question is, are you fully utilizing content in your apartment marketing? The reality is, you’re always trying to develop content. This content may be for your website, social media, or automated emails. There seems to always be a need for content... View Article
Reading Time: 2 minutes 3.2 billion people around the world use social media on a daily basis. It is quickly taking over the world of digital marketing as more, and more users are relying on it to actually make their choices. Social media can completely change your apartment marketing. It can establish an online presence for your multi-family apartments, and ultimately lead to more prospects. Additionally, social media can make your current residents feel like they’re apart of a community. So where do you begin? At Market Apartments, we’ve compiled a Free Social Media Guide specifically designed for apartments. In this guide, you will... View Article
Reading Time: 5 minutes During the hustle, and bustle of the holidays, it’s easy for property management teams to feel overwhelmed. Apartment communities may need extra attention during this time, especially since it is the slow season. As a property manager, your goal is to continually turn leads into leases and make sure everything runs smoothly. This is all only possible through your property management team. Although apartment digital marketing is the main trend, having a hardworking onsite team is still a crucial aspect of having a successful apartment community. On-site teams can often be overlooked, as the focus is usually on the residents.... View Article
Reading Time: 7 minutes The following ten methods are the top 10 best apartment marketing ideas that are going to present themselves in 2020.
Reading Time: 6 minutes It is officially the Christmas season, and it is time to get your residents involved! Your residents may have a lot of activities to go to, or they may be feeling lonely. Either way, they're going to appreciate your apartment communities' efforts to ring in the holidays.
Reading Time: 4 minutes Updating your monthly specials is one of the most important marketing strategies you can use to turn leads into leases! The most common questions and concerns that come from property managers are usually centered around website editing and administration. Websites can be confusing as not everyone has backgrounds in coding and template editing. An apartment’s website consists of extremely valuable information, and it needs to be in the best condition in order to attract prospects. Today we want to focus on one aspect of an apartment’s website: updating your monthly specials. Updating your monthly specials on a regular basis is... View Article
Reading Time: 4 minutes Have you noticed that lately, most of what you see on social media are videos? You no longer have to rely on YouTube alone to learn how to do something or find out about a new product. Instagram, Facebook, Twitter, and even Pinterest have thousands of videos for people to watch and share. Because the majority of people are visual learners and would rather watch a video than read an article, video marketing is becoming the new norm. So what are the benefits of using video marketing in the apartment industry? Well, there are several, so let’s get started. 1.... View Article
Reading Time: 5 minutes The weather is changing, and it’s time to increase potential resident leads! It’s inevitable that marketing tips and tricks need to change throughout the seasons. Certainly, specific times of the year call for greater attention to detail, and a greater need to fill occupancy. Traditionally, most renters move in the spring and summer. It is now the time of the year to try creative multifamily marketing ideas, to avoid potential vacancy issues, and to increase renters. Let’s talk about marketing ideas that are guaranteed to increase renters, especially during the off-season. At Market Apartments, we’ve compiled a combination of ideas... View Article
Reading Time: 5 minutes 3D Architectural Renderings for apartments have become extremely crucial for apartment marketing. Here are 5 reasons why they are an absolute must for apartment marketing.
Reading Time: 4 minutes It’s our favorite time of year again. Fall is here and it’s almost time to get spooky! If you like planning resident events Halloween might be one of your favorite holidays to plan for. All you need is a costume and candy to get many of your residents excited to celebrate. However, if you need help planning your apartment community’s Halloween resident events, Market Apartments has a few creative ideas that will get everyone excited about this year’s festivities. Halloween Themed Potluck! Get your onsite team involved and have everyone bring Halloween inspired food to serve at your Halloween resident... View Article