Resident Retention Idea for the fall
Throw a “Say Yes to the Address” Party for Residents

Reading Time: 3 minutes For those familiar with the hit TLC show “Say Yes to the Dress,” you know the ways in which apartment shopping is a lot like wedding dress shopping–there’s the surly friend who shoots down everything (too big, too small, WAY too shiny!), the mom who just wants her child to be happy (I like this TOO!), and the drive to find the “perfect one.” Here at Marketapts, we think residents should be just as happy with their homes as blushing brides are with their dresses. Because of that, we’re giving you the tips to throwing your own “Say Yes to... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | October 4, 2017
Free checklists for apartment move-in
The Ultimate Apartment Move-In Guide

Reading Time: 3 minutes When you first move into a new apartment, it can be overwhelming to remember everything you have to do. We’re here to help! See our tips, tricks, and advice on how to de-stress your move-in and remember everything. See below for our checklists for the ultimate apartment move-in guides! Move-in Checklist! Forwarding your address There are actually several places you will need to forward your address. Remember to leave a forwarding address with your old residence, should they need to forward you any bills or notices, as well as with the post office. In addition, you’ll need to leave a... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | October 2, 2017
Attract and Retain your Millenial Residents
Learn how to attract and keep millennial residents!

Reading Time: 3 minutes It should come as no surprise that the millennial generation is the largest growing renter population. For you as a property manager, what does this mean? It means Millennial residents should be a target group for your marketing. Here you’ll learn the best strategies to attract and retain Millennials in your apartment: Who are Millennials and what do they want? Although Millennials represent one of the biggest demographics for apartment renters (a number that will only grow as they get older), they also are one of the most finicky groups. A new study found that over 60% of millennial residents... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | September 29, 2017
seo
Better Apartment Marketing With Resident Personas

Reading Time: 7 minutes As an apartment manager, a significant chunk of your time is busy with obtaining and keeping good residents. In order to do this, you post on Instagram, Facebook, and Pinterest, and add hashtags. It seems like you’re doing everything right, so why are you not attracting new leads? Welcome to today’s Marketing Mondays topic: creating a Resident Persona (also called marketing personas, or buyer personas)! A resident persona can help you understand your apartment demographic, so you can better target potential residents with your marketing. What is a Resident Persona?  To have a good relationship with your residents (and potential... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | September 19, 2017
How to set up your own social media campaign for apartments
How-to: Setting Up a Social Media Calendar

Reading Time: 5 minutes Social Media Calendars: What are they and why do you need them?  In apartment marketing, online presence is important. Facebook, snapchat, pinterest, instagram, and other social media sites can help residents find you and decide to lease from your building. Hubspot recently conducted a survey that found that 80% of businesses say that social media increased traffic to their websites. So let’s say you’ve hopped on the social media bandwagon, and now need a way to stay organized. How much should you be posting, and how often? What time of day? How will you keep everything organized? While sites like... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | September 12, 2017
New Website Templates for Apartments
Apartment Website Designs with a Marketing-First Approach

Reading Time: 18 minutes In the crowded world of apartment hunting, standing out is not just an option; it’s a necessity. The rental market is fiercely competitive, with countless communities competing for the attention of potential tenants. In this landscape, an apartment website must be more than just a digital brochure. It’s a crucial tool in capturing interest, building trust, and ultimately, convincing someone to call your property “home.” That’s why you need an apartment website design with a marketing-first approach.  It’s about creating websites that prioritize marketing strategies to attract, engage, and convert potential tenants. Its more than online platforms for apartment listings.... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | August 31, 2017
Ideas and Tips for Pinterest Marketing for apartments
How to Use Pinterest in Your Apartment Marketing

Reading Time: 4 minutes Welcome to today’s marketing guide, on the ins and outs of Pinterest marketing! What is Pinterest?  In the “Facebook age,” it’s difficult to be unfamiliar with the Zuckerberg monolith, or its sister site Instagram, but you might be not as familiar with Pinterest, a social media site devoted to “pinning” ideas, articles , and images. Users can share a pin, which consists of an image, and that image can be either clicked on (opening up the larger article or website), or it can be “re-pinned” and shared to the larger Pinterest community. Because of its emphasis on visuals and images, Pinterest... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | August 29, 2017
Apartment Photography
Types of Photos That Transform Apartment Listings

Reading Time: 12 minutes Stop wondering how you can transform your apartment listings and learn more about how it’s all in the types of photos that you use! The right images will greatly improve your listing and the type of success that you see. Especially during an apartment slow season, awesome photos can ensure that your listings are still getting viewed and making waves with your future tenants. Discover how to improve your apartment photography and don’t let your apartment photos hold you back from getting more leases.  Reflecting on what I’ve learned in the field of apartment photography, I’ve come to realize the... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | August 25, 2017
use facebook for apartment marketing
Using Facebook in your Apartment Marketing

Reading Time: 4 minutes What do all of the following have in common: poking, tagging, and sharing? Things young children do to the annoyance (or elation, for the last one) of their parents? Close! They’re also Facebook actions. Now, as one of the first social media sites, Facebook is the most popular virtual network and should be your first site to consider with your apartment marketing. But even though we’re probably all familiar with Facebook, how might we use the site to generate lead interests?  Perhaps the first thing that comes to mind is to take out a Facebook ad. Paid advertising goes a... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | August 21, 2017
Instagram in apartment marketing
Instagram Ideas for Your Apartment Marketing

Reading Time: 8 minutes Visit our updated FREE social media guide for apartments. We know you’ve heard the mantra, a picture is worth a thousand words, but have you heard this one: A picture is worth a thousand leases? Ok ok, depending on the size of your property, maybe not a thousand, but with the fastest growing social media site dedicated solely to images, pictures are an absolute must for your multifamily marketing strategy. Instagram apartment marketing is the way ahead for great results and more leases.  Instagram was much like any other social media site when it initially appeared on the scene back in 2010: it... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | August 14, 2017