Using Snapchat for Apartment Marketing

Reading Time: 3 minutes So, you’re proficient on Facebook… You have most of your residents follow you on Instagram. You tweet out resident events and special promos for your apartment on Twitter. You even keep a Pinterest board with all your resident event ideas! You’ve covered your bases on social media marketing, right? Maybe not. If you’re not using Snapchat as part of your digital marketing campaign for your apartment, you could be losing out on a great opportunity to attract more leads. It probably doesn’t come as a surprise that 71% of Snapchat’s users fall in the 18 to 34 age range,┬ábut think... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | August 9, 2017
Reviews and Ratings

Reading Time: 3 minutes A good review on an apartment hunting site can feel like an inspiring Oscar speech: it’s heartfelt, it’s genuine, and it inspires people to move (quite literally in this case!). When your residents sit in front of a keyboard to review you, imagine each of them carrying around a gold statue and preparing to take that mic in front of thousands of people. What would you like them to say? What do you want to avoid? Here’s what we know: ratings and reviews are key to finding great residents. A new study shows that 84% of residents hold online ratings... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | August 8, 2017
Keep Your Residents Happy: Using Texting to Increase Resident Satisfaction

Reading Time: 4 minutes Stop us if you’ve heard this one–a property manager needs to get a hold of their resident to schedule maintenance, but can’t reach them through email or paper notices. The property manager schedules the maintenance at an inconvenient time for the resident. Disappointed, the resident leaves the next year for another apartment complex. The property manager has lost a good tenant, and the resident has lost out on a good home. At Marketapts, we know how difficult facilitating resident interactions can be. We feel strongly, though, that each resident deserves a good relationship with their property managers, and every property... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | July 25, 2017