
Make a Resident Persona for Better Apartment Marketing
Reading Time: 6 minutes As an apartment manager, a significant chunk of your time is busy with obtaining and keeping good residents. In order to do this, you Instagram, Facebook, Pinterest, and hashtag. It seems like you’re doing everything right, so why are you not attracting new leads? Welcome to today’s Marketing Mondays topic: creating a Resident Persona (also called marketing personas, or buyer personas)! A resident persona can help you understand your apartment demographic, so you can better target potential residents with your marketing. What is a Resident Persona? To have a good relationship with your residents (and potential residents), you’ll have to... View Article