Posted on September 19, 2017   |    Last Modified: November 14, 2019 9:14 am   |   

Make a Resident Persona for Better Apartment Marketing

Reading Time: 6 minutes As an apartment manager, a significant chunk of your time is busy with obtaining and keeping good residents. In order to do this, you Instagram, Facebook, Pinterest, and hashtag. It seems like you’re doing everything right, so why are you not attracting new leads? Welcome to today’s Marketing Mondays topic: creating a Resident Persona (also called marketing personas, or buyer personas)! A resident persona can help you understand your apartment demographic, so you can better target potential residents with your marketing. What is a Resident Persona?  To have a good relationship with your residents (and potential residents), you’ll have to... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments


How to set up your own social media campaign for apartments
Posted on September 12, 2017   |    Last Modified: November 14, 2019 9:12 am   |   

How-to: Setting Up a Social Media Calendar

Reading Time: 5 minutes Social Media Calendars: What are they and why do you  need them?  In apartment marketing, online presence is important. Facebook, snapchat, pinterest, instagram, and other social media sites can help residents find you and decide to lease from your building. Hubspot recently conducted a survey which found 80% of businesses saw that social media increased traffic to their websites. So let’s say you’ve hopped on the social media bandwagon, and now need a way to stay organized. How much should you be posting, and how often? What time of day? How will you keep everything organized? While sites like Hootsuite... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments