Apartment Marketing Idea
Posted on November 9, 2018   |    Last Modified: August 13, 2019 5:52 pm   |   

12 Best Apartment Marketing Ideas for 2019

Reading Time: 8 minutes Halloween is over and we now have Christmas music blaring overhead in every single retail store, supermarket, and sporadically over the radio which is a good sign that 2019 is almost upon us. Like every year, marketing is going to play a huge role in how successful your property is, and while the Christmas music might be overplayed – it’s never too early to start looking at your upcoming marketing strategies for 2019. In 2018 we saw a variety of new updates and apartment marketing ideas implemented to adapt to the ever-changing digital world and we can assume the same... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel
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Digital Marketing Tips for Apartments
Posted on November 28, 2017   |    Last Modified: August 15, 2019 4:33 pm   |   

5 Easy Digital Marketing Tips for Apartments

Reading Time: 4 minutes For apartment managers and properties, digital marketing is integral to finding renters. Just to see how important digital marketing is to properties, simply ask your residents how many of them found you through either a website or a digital ad. Probably most of them! To help your digital marketing strategy, Market Apartments has compiled our cheat sheet of 5 Easy Digital Marketing Tips for Apartments: 1. First Impressions Matter!  When meeting someone for the first time, you want to look nice, be articulate, have a firm handshake, the works. In a world where Americans spend more time on the internet... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel
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Posted on September 19, 2017   |    Last Modified: August 15, 2019 4:29 pm   |   

Make a Resident Persona for Better Apartment Marketing

Reading Time: 6 minutes As an apartment manager, a significant chunk of your time is busy with obtaining and keeping good residents. In order to do this, you Instagram, Facebook, Pinterest, and hashtag. It seems like you’re doing everything right, so why are you not attracting new leads? Welcome to today’s Marketing Mondays topic: creating a Resident Persona (also called marketing personas, or buyer personas)! A resident persona can help you understand your apartment demographic, so you can better target potential residents with your marketing. What is a Resident Persona?  To have a good relationship with your residents (and potential residents), you’ll have to... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel
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How to set up your own social media campaign for apartments
Posted on September 12, 2017   |    Last Modified: August 15, 2019 3:14 pm   |   

How-to: Setting Up a Social Media Calendar

Reading Time: 5 minutes Social Media Calendars: What are they and why do you  need them?  In apartment marketing, online presence is important. Facebook, snapchat, pinterest, instagram, and other social media sites can help residents find you and decide to lease from your building. Hubspot recently conducted a survey which found 80% of businesses saw that social media increased traffic to their websites. So let’s say you’ve hopped on the social media bandwagon, and now need a way to stay organized. How much should you be posting, and how often? What time of day? How will you keep everything organized? While sites like Hootsuite... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel
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Ideas and Tips for Pinterest Marketing for apartments
Posted on August 29, 2017   |    Last Modified: August 15, 2019 3:12 pm   |   

How to Use Pinterest in Your Apartment Marketing

Reading Time: 4 minutes Welcome to today’s marketing guide, on the ins and outs of Pinterest marketing! What is Pinterest?  In the “Facebook age,” it’s difficult to be unfamiliar with the Zuckerberg monolith, or its sister site Instagram, but you might be not as familiar with Pinterest, a social media site devoted to “pinning” ideas, articles , and images. Users can share a pin, which consists of an image, and that image can be either clicked on (opening up the larger article or website), or it can be “re-pinned” and shared to the larger Pinterest community. Because of its emphasis on visuals and images, Pinterest... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel
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Posted on August 21, 2017   |    Last Modified: September 12, 2017 9:54 am   |   

Using Facebook in your Apartment Marketing

Reading Time: 4 minutes What do all of the following have in common: poking, tagging, and sharing? Things young children do to the annoyance (or elation, for the last one) of their parents? Close! They’re also Facebook actions. Now, as one of the first social media sites, Facebook is the most popular virtual network, and should be your first site to consider with your apartment marketing. But even though we’re probably all familiar with Facebook, how might we use the site to generate lead interests?  Perhaps the first thing that comes to mind is to take out a Facebook ad. Paid advertising goes a lot farther... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel
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Find out how to use Instagram for your apartment marketing
Posted on August 14, 2017   |    Last Modified: August 15, 2019 4:26 pm   |   

Use Instagram in Your Apartment Marketing

Reading Time: 4 minutes We know you’ve heard the mantra, a picture is worth a thousand words, but have you heard this one: A picture is worth a thousand leases? Ok ok, depending on the size of your property, maybe not a thousand, but with the fastest growing social media site dedicated solely to images, pictures are a MUST for your apartment marketing strategy. Instagram, a social media site along the likes of Facebook and Twitter, is a media sharing site that is dedicated solely to pictures and videos. The visual-driven site boasts 700 million users, and is only expected to grow in the upcoming years. That’s a... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel
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Posted on August 9, 2017   |    Last Modified: September 12, 2017 9:56 am   |   

Using Snapchat for Apartment Marketing

Reading Time: 3 minutes So, you’re proficient on Facebook… You have most of your residents follow you on Instagram. You tweet out resident events and special promos for your apartment on Twitter. You even keep a Pinterest board with all your resident event ideas! You’ve covered your bases on social media marketing, right? Maybe not. If you’re not using Snapchat as part of your digital marketing campaign for your apartment, you could be losing out on a great opportunity to attract more leads. It probably doesn’t come as a surprise that 71% of Snapchat’s users fall in the 18 to 34 age range, but think... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel
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