Posted on January 15, 2020   |    Last Modified: January 15, 2020 2:46 pm   |   

How To Gain Apartment Leads Through Interactive Content

Reading Time: 6 minutes Interactive content for apartments is an important 2020 apartment marketing trend. It has recently become more popular, and necessary for a website to have due to shifts in the digital world. There are so many ways that content can generate apartment leads because it can motivate prospects. In this case, interactive content especially creates feelings of community. So the question is, are you fully utilizing content in your apartment marketing? The reality is, you’re always trying to develop content. This content may be for your website, social media, or automated emails. There seems to always be a need for content... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel
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Posted on January 8, 2020   |    Last Modified: January 8, 2020 1:50 pm   |   

Free Social Media Guide For Apartments And Apartment Marketing

Reading Time: 2 minutes 3.2 billion people around the world use social media on a daily basis. It is quickly taking over the world of digital marketing as more, and more users are relying on it to actually make their choices. Social media can completely change your apartment marketing. It can establish an online presence for your multi-family apartments, and ultimately lead to more prospects. Additionally, social media can make your current residents feel like they’re apart of a community. So where do you begin? At Market Apartments, we’ve compiled a Free Social Media Guide specifically designed for apartments. In this guide, you will... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel
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Posted on September 19, 2017   |    Last Modified: November 14, 2019 9:14 am   |   

Make a Resident Persona for Better Apartment Marketing

Reading Time: 6 minutes As an apartment manager, a significant chunk of your time is busy with obtaining and keeping good residents. In order to do this, you Instagram, Facebook, Pinterest, and hashtag. It seems like you’re doing everything right, so why are you not attracting new leads? Welcome to today’s Marketing Mondays topic: creating a Resident Persona (also called marketing personas, or buyer personas)! A resident persona can help you understand your apartment demographic, so you can better target potential residents with your marketing. What is a Resident Persona?  To have a good relationship with your residents (and potential residents), you’ll have to... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments
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How to set up your own social media campaign for apartments
Posted on September 12, 2017   |    Last Modified: December 17, 2019 11:49 am   |   

How-to: Setting Up a Social Media Calendar

Reading Time: 5 minutes Social Media Calendars: What are they and why do you  need them?  In apartment marketing, online presence is important. Facebook, snapchat, pinterest, instagram, and other social media sites can help residents find you and decide to lease from your building. Hubspot recently conducted a survey which found 80% of businesses saw that social media increased traffic to their websites. So let’s say you’ve hopped on the social media bandwagon, and now need a way to stay organized. How much should you be posting, and how often? What time of day? How will you keep everything organized? While sites like Hootsuite... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments
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