Call Tracking
Posted on September 25, 2019   |    Last Modified: September 25, 2019 4:25 pm   |   

Benefits of Call Tracking for Apartments.

Reading Time: 3 minutes What is Call Tracking? Call tracking gives properties the ability to see where their calls are coming from with details. Its purpose is to measure offline conversions through different forms of marketing. For example, your apartment website may be generating leads that aren’t being captured. Call tracking for apartments allows your marketing teams to see where prospects found your apartment number, provides caller ID with location, tracks call duration, and can even record calls. How does call tracking work for apartments? Call Tracking provides the source of lead generation. Call tracking can identify which internet sources are getting the most... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel


Communication
Posted on August 28, 2019   |    Last Modified: August 29, 2019 12:31 pm   |   

Convert Leads to Leases By Effectively Communicating with Prospects

Reading Time: 4 minutes There are many ways to connect with prospects and promote your apartment community. However, the most important thing to remember when communicating with prospects is that you must leave a lasting impression. The hard part is not getting apartment leads, it’s converting leads to leases that can be difficult. Are you using effective communication strategies to retain the best residents and convert your leads to leases? This blog explains the most efficient ways to communicate with both prospects and current residents for more signed leases and long-term residents. Communicate with prospects right away using chatbots. Chatbots have increasingly become popular... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel


Google My Business Favicon.
Posted on August 7, 2019   |    Last Modified: August 16, 2019 11:53 am   |   

Top 5 Ways To Use Google My Business For Apartments

Reading Time: 4 minutes How do I use Google My Business for Apartment Marketing? Google My Business is a great tool for apartment marketing. There are so many ways to advertise your products and services. The question is, are you taking advantage of all the things you can do to promote your apartment community on Google? Have you claimed your Google listing? Maybe you don’t know how, or maybe you don’t have time to manage those things. (We know this is added work to you and your onsite team. Let us do it for you! Contact Market Apartments today to learn more!) Either way,... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel


Does your apartment website have the total package?
Posted on July 24, 2019   |    Last Modified: August 7, 2019 2:59 pm   |   

5 Apartment marketing tools to maximize your leads!⚙

Reading Time: 4 minutes Are you utilizing all the important marketing tools needed to maximize your leads? Your apartment website is like a package that gets you everything you need to produce qualifying leads. This blog will talk about all the great marketing tools you can use to bring your apartment website to life and produce the leads you need to turn prospects into residents. Keep your website up to date. The first step to maximizing your leads is to make sure your website is up to date. Do you have updated pictures of your units and amenities? Are they clear and bright so... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel


Google search bar and magnifying glass.
Posted on July 10, 2019   |    Last Modified: July 22, 2019 4:50 pm   |   

How Does Google Affect New Apartment Marketing Trends?

Reading Time: 3 minutes Google is constantly making changes to improve user experience. With Google being the most widely used search engine by far, it’s important for businesses and marketers alike to keep up with the changes as it can affect apartment marketing trends. So what’s new with Google? Well, a few things! Google has made search results more diverse and now provides users with more results related to their search query.  This blog will explain how Google is doing this, and what it means for the apartment industry, so let’s get to it. What’s new with Google? Google has decided they will no... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel


Posted on June 19, 2019   |    Last Modified: June 20, 2019 9:02 am   |   

Content is EVERYTHING! SEO Content is Key!

Reading Time: 3 minutes Apartment Websites and SEO Content If you know anything about SEO (Search Engine Optimization), then you know how important SEO content is for Google ranking. If you’re not familiar with SEO strategies,  and the importance of content optimization for SEO, we’ve come up with a few ways to help you understand how big of a role content plays in the digital marketing world. Since there are many factors that you must consider when writing website content, we’ve broken it down in a few strategies. Update your content often. Google algorithms change all the time, and it is becoming more and... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel


Resident retention idea: apartment pool night
Posted on June 13, 2019   |    Last Modified: June 13, 2019 10:39 am   |   

3 Tips to Maintain Your Summer High Occupancy Rate

Reading Time: 4 minutes Summer, time to rest or time to hustle?🌞 Our favorite season is finally upon us! Business is starting to pick up as units are easier to fill. Birds are chirping, and people just seem happier! It’s Summertime! You may be thinking you can finally relax. All of your apartments are filled, and you no longer have to be pressured about numbers. Well, that’s true to an extent, but how are you going to keep your current residents happy, so they’ll stay? How will you maintain this high occupancy after the Summer Months? Market Apartments has a few ideas to help... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel


Posted on May 23, 2019   |    Last Modified: May 23, 2019 3:11 pm   |   

Resident Pool Parties on a Budget

Reading Time: 4 minutes Start your Summer season off right and plan the pool party of the year! It’s that time of year again! The weather is finally warming up and it’s almost time to open the pool to residents. A great way to make your residents feel like home is to help them get to know their neighbors. What better way to do that than to host a resident pool party and have some fun? If there’s one thing our team knows how to do, it’s how to throw a party! We’ve come up with some budget-friendly ideas for apartment communities to keep... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel


Finger pointing to 1 star review.
Posted on May 7, 2019   |    Last Modified: May 29, 2019 11:56 am   |   

The 3 Best Practices to Handle Negative Reviews

Reading Time: 3 minutes Have you ever searched for an apartment community and were immediately turned off by the negative reviews? Many of us have, and reading negative comments from people does not get anyone excited about living there. We all know that one person’s experience is probably not true for everyone. However, it still doesn’t change the fact that someone had a bad experience while using your services, and now it’s all over the internet for potential residents to see. Market Apartments knows the importance of online reviews. We want to help your apartment communities maintain a good online reputation because it matters! Below... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel


Virtual Tours for Apartment Marketing
Posted on February 27, 2019   |    Last Modified: February 27, 2019 3:29 pm   |   

Everything You Need to Know About Virtual Tours for Apartment Marketing

Reading Time: 3 minutes Virtual Tours for Apartment Marketing I don’t think I can stress the importance of virtual tours for apartment marketing enough.  Especially when it comes to long term commitments like renting an apartment.  It’s important for a prospect to know what they are getting themselves into before they sign that lease. The floor plan page is the most visited page on the website other than the home page. On top of that, it’s often the most recommended update on apartment websites. So why not go a little bit above and beyond when it comes to floor plans? Why not give the... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel