Posted on June 9, 2020   |    Last Modified: June 10, 2020 12:30 pm   |   

15 Ways To Motivate Residents To Leave Better Apartment Reviews

Reading Time: 6 minutes Can you imagine what better apartment reviews would do for your apartment marketing? The way that residents feel about your community can create a chain reaction to how others feel. Reviews truly do have the power to sway prospects negatively, or positively. This can seem quite daunting as your reviews are mainly in the hands of your residents. However, there are many strategies you can use to motivate your residents to leave the kind of reviews that you’re looking for. Take charge of getting better apartment reviews by providing your residents with what they need to leave a positive impact... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel


Posted on May 26, 2020   |    Last Modified: May 26, 2020 3:05 pm   |   

SMART Apartment Marketing Strategies Used For 2020!

Reading Time: 4 minutes As leasing agents, property managers, and VP’s start the transition back to normalcy, apartment marketing strategies may have changed since the last time you were in the office. We have always stressed the importance of digital apartment marketing but as the country adapts to new ways of doing business, you may find your digital marketing efforts will need to be increased. So should you be spending your marketing money on an expensive Internet listing site? Let’s take a look. The latest search trends on Google As Google continues to put more and more focus on local search queries in order... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez


Posted on April 14, 2020   |    Last Modified: April 14, 2020 12:07 pm   |   

Multifamily Communities Making A Positive Impact During COVID-19

Reading Time: 3 minutes Everyone is feeling the continuing effects of COVID-19, and it can be very difficult to stay positive during such a challenging time. Property managers are facing the new task of transforming into a full virtual leasing model and not having in-person contact. Despite the difficult circumstances, multifamily communities are going the extra mile for their residents. Many properties have come together to bring their residents extra amounts of joy, and support. At Market Apartments, we wanted to highlight the determined and creative efforts of a few different properties across the country! The following multifamily communities are truly going above, and... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel


Posted on April 8, 2020   |    Last Modified: June 26, 2020 2:26 pm   |   

25 Virtual Resident Event Ideas For Multifamily Communities

Reading Time: 12 minutes SHOP OUR APARTMENT CONTENT STORE! For the foreseeable future, multifamily communities will have to transform their resident retention efforts into virtual resident events. While the exact timeline of COVID-19 is unpredictable, it will be a while before large groups can gather together. Yet despite current circumstances, it is still extremely important to have resident events to increase your resident’s satisfaction. With the current economic struggles and more, residents need an increased amount of information and connection. It is the perfect time to provide features, and services for your residents that are still accessible despite social distancing. Not to mention, everyone... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel


Posted on April 1, 2020   |    Last Modified: June 5, 2020 4:01 pm   |   

5 Ways To Maximize Your Apartment Marketing Budget During COVID-19

Reading Time: 6 minutes As COVID-19 continues to affect every industry and individual, many questions are arising within the multifamily community. With sudden economic changes, and a need to save, property managers, and owners are looking to cut costs in a variety of ways. While during this time of crisis, it makes sense to make arrangements, it’s important to know which budget changes are most effective. An apartment marketing budget can be spent on a variety of services, and strategies. With many people confined to their apartment, it’s important to focus on the virtual methods they will turn to. In this article, we’ll discuss... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel


Posted on March 25, 2020   |    Last Modified: May 19, 2020 12:12 pm   |   

How COVID-19 Is Effecting The Multifamily Industry

Reading Time: 7 minutes COVID-19 has changed the world in a short amount of time. The multifamily industry has been affected in a variety of ways. Temporary, and permanent changes are on the horizon for many property managers, and owners. These changes create many questions and challenges. Throughout the coming weeks, Market Apartments will be reviewing and sharing the most accurate information. Below, you will find a variety of resources in regard to COVID-19 and the multifamily industry. *The information will be regularly updated as new, and accurate information is discovered. Topic #1: Switching To Virtual Leasing Most leasing offices are currently closed and... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel


Posted on February 18, 2020   |    Last Modified: June 22, 2020 3:05 pm   |   

A Resident Retention Plan That Keeps Multifamily Residents Happy

Reading Time: 8 minutes What is resident retention? The definition of a resident retention plan is an overall effort made by a property management team to increase the satisfaction of their current residents. Resident retention is important simply because happy residents, want to keep living at your property. The more reasons that you can give them to stay, the better. Each effort plays into the bigger goal of lessening resident turnovers. The longer that you can keep your residents engaged, the more money your property will save in the long run. Lease renewal is a simpler process and has many benefits. It is most... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel


Posted on February 5, 2020   |    Last Modified: June 26, 2020 9:04 am   |   

21 Apartment Lease-Up Marketing Ideas To Increase Occupancy

Reading Time: 11 minutes A lease-up is a newly available property that is not finished but is scheduled to be completed at a specific time. It usually implies that while the building is undergoing, and completing construction, prospects can still sign a lease. With a lease-up, you’re going to perhaps run into unique challenges that you wouldn’t otherwise face. For this reason, it’s important to be aware of the adaptations that you may need to make while marketing your lease-up property. Many new multifamily communities are constantly being developed, and you will need to stand out from the crowd. Take a look at our... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel


apartment digital marketing
Posted on January 29, 2020   |    Last Modified: June 5, 2020 3:03 pm   |   

How To Use Social Media In Your Apartment Digital Marketing

Reading Time: 6 minutes In the past several weeks, Market Apartments has been exploring the top 10 apartment digital marketing trends for 2020. Since each of these terms and strategies is important, it is crucial to dive deeper and develop a plan. We recently launched a Free Social Media Guide For Apartments that is complete with a lot of great ideas on how to utilize a social media strategy for outreach marketing. However, some may still be wondering, can social media actually create lead generation? The simple reality is that arguably most everyone is curious about what a particular business looks like on social... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel


Posted on January 22, 2020   |    Last Modified: June 10, 2020 4:25 pm   |   

Apartment Marketing That Increases Your NOI: Smart Marketing

Reading Time: 8 minutes Smart Marketing is the apartment marketing method that guarantees renters while also increasing your property value, and NOI (net operating income). Instead of spending your entire budget on marketing with large ILS pages (Internet Listing Services), Smart Marketing implements your money directly to your own website. If even a portion of the money you budget for ILS pages is used for your own website, you will experience drastic lead transformations. With Smart Marketing, your apartment digital marketing budget is going towards the things that matter the most. It is made up of SEO, Schema Markup, AMP, Image Optimization, Automated Email... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel