Property Management Marketing

9 Essential Strategies For Property Management Marketing

August 10, 2022 8:00 am Published by Leave your thoughts
Last Modified: January 23, 2024 7:15 pm
Reading Time: 9 minutes

Develop property management marketing strategies that work and create a plan you can implement across the board. As a property management company, you often have the daunting task of keeping owners informed, generating more interest, as well as proving that you’re the best option for any property.

9 Essential Strategies For Property Management Marketing

Today’s marketing goes beyond branding, leads, and sales. It serves as the basis for a successful property management business. It can give your company’s various facets new life. If you run a new property management company in a rural city, you’ve probably noticed the potential for expansion there and in the surrounding areas. You can use marketing strategies to take advantage of the upcoming new construction in this sector. Over the next few years, landlords will require good property managers, and that is your chance.

What is the goal of a marketing plan in property management?

To effectively advertise and lease properties to potential tenants is the aim of a marketing plan in property management. This might entail making properties more visible through numerous marketing platforms, like internet listings, social media, and print advertising. Through branding and reputation management initiatives, a marketing strategy may also seek to promote a favorable perception of the property management company and the properties it manages.

Overall, the objective of a marketing plan for property managers is to maximize the occupancy and income of the buildings under management, while also attracting and keeping top-notch tenants. A marketing strategy is necessary whether you handle your own marketing or hire an experienced property management marketing agency.

With so many strategies available at your fingertips, narrowing down the most effective way to make your property management stand out can be challenging. Use the ideas below to beat out the competition while also increasing your revenue! With the right tips, you can successfully land in front of the right audience and make each property owner extremely happy.

1 – High-Quality Website

It’s no secret that your website will be the first place an owner or ownership group will explore when determining their new property management company. Property management websites need to be complete with high-quality functionality and great content. For your website to shine amongst competitors, it needs to be sophisticated and detailed. Most importantly, your website must be user-friendly and deliver a great experience. The benefits of having a great website include:

  • Ranking higher on search engines and improving your SEO.
  • You are providing owners with a better look at your offerings. 
  • Deliverability of information, pricing, and services.
  • You are making a lasting impression on future opportunities.

Property management websites must be treated with care, and updating them regularly is essential. Don’t let a poor website that is outdated and not functioning well be why you lose out on future revenue. A fantastic property management website is the first step to better success! Your website can ultimately be the turning point for someone deciding to work with you.

2 – Plan Out Content 

Since content is vital in marketing, you must have a content marketing plan and strategy that you can implement across the board. Planning out your content ensures that it isn’t left until the last minute and is well thought-out. 

Despite social media’s growing popularity, email marketing is still an effective way to generate leads. However, the remainder of the connection building needs to be done somewhere else. You might try to interact with these possible prospects via Facebook or Twitter. Make sure your property management marketing ideas are consistently distinctive so that they leave readers with lasting impressions.

Many property management companies make the mistake of placing poorly written content on their website and social media platforms. Not only should your website content be regularly updated, but you should also strive to distribute content in various ways to your audience. There are so many different ways and avenues that you can market your property management! Start with the list below, and get creative on how you will show up to decision-makers.

  • Social Media 
  • Newsletters 
  • Webinars 
  • Email Campaigns 
  • Landing Pages 
  • Local Listings 
  • Blog Posts
Plan Out Content

3 – Stay Up On Social Media 

As a significant part of your property management marketing and content plan, you should strive to stay consistent and up to date on social media. It’s common for marketers to get in a good stride with social media, get distracted, and never return. Social media marketing for property managers begins and ends with having a clear goal and schedule in mind. You can show up on various platforms, each with different types of content. Keep in mind that you want to show up where the owners you’re looking for are posting and staying active! 

The strength of social media is remarkable since it allows you to reach a huge audience quickly after posting on your social channels, which lowers your costs and helps your campaigns reach your target audience.

  • Instagram 
  • Facebook 
  • Twiiter 
  • Tiktok 
  • LinkedIn
  • Pinterest 

You will likely need assistance when it comes to planning and creating valuable content! Don’t continue to do it yourself if you’re constantly resorting to quickly coming up with posts and not giving it your all. Outsourcing your social media content will help take it to the next level and give you the time to focus on other tasks. 

4 – Update Your Local Listings 

Even if you’ve never claimed your community’s Google Business Profile page, it’s probable that it already exists because Google wants full local business data in their system.

Many property management companies are familiar with local listings when it comes to updating local listings for the apartments that they manage. However, many companies forget the value of updating their own listing. Since local listings are often the first thing, someone sees on search engines, ensuring that yours is accurate and up to date is crucial. Local listings are also robust because they’re how someone can find the information to contact you. If yours is not up to date, you could miss out on future leads and opportunities. Update your local listings with the ideas below so you can draw in more and more traffic! 

  • Phone # 
  • Company Address 
  • Photos 
  • Q&A 
  • Reviews 
  • Hours of Operation 
  • Social Media Links 
  • Company Bio 
  • Regular Updates 
Update Your Local Listings

5 – Improve Your SEO Strategy 

You must improve your SEO strategy if you want the right owners and ownership groups to find your property management team. Property management SEO will allow potential opportunities to be led to your website, where they can also gather more information. You will need the right keyword strategy to improve your search engine optimization. There’s a variety of elements that go into ranking on a search engine, and the better you rank, the more traffic that you will receive.

  • Keyword Strategizing
  • Professional Content 
  • Localized Content
  • Site Speed 
  • Page Interlinking 
  • Page Descriptions & Titles 

SEO is about more than you think! For all of these elements to work together, you need to have experts guide your website through the correct process. If one of these steps is missed, it is likely to end in a loss of traffic. There are particular ways to get your website to rank higher, so don’t wait for the future of success at your fingertips.

Property managers who rely on search engine marketing (SEM) commonly incorporate organic traffic with paid advertisements on search engines like Google and Bing to draw in potential tenants. Property managers may reach a big audience and create leads via SEM, but it’s crucial to have a clearly defined strategy in place and monitor campaign performance. In order to improve conversion rates, it’s also critical to have a reliable website and a solid reputation.

Add Explainer Videos

Websites with higher user engagement typically have better search engine rankings. A top spot in SERP features can also be won by video content in the form of quick explainer movies, FAQs, or summaries of blog posts.

Videos that are interesting to watch raise your SEO rankings and link you with potential customers. In the digital era, they are a potent tool for humanizing your brand. Your content’s capacity to be shared on social media and in online forums can also be improved with videos.

6 – Review Local Data 

Local data is a powerful tool when it comes to property management marketing. You must know about the local lifestyle and your competitors to market your management for a particular area. Property owners are looking for management groups that deeply understand the property portfolios and the neighborhood surrounding them. Ensure that you are familiar with what the owners are looking for in a property management company, and see how you can further set yourself apart from the other options.

Digital marketing, as opposed to more traditional forms of marketing tactics from the pre-internet era, can really excel in this area.

With online marketing, you can track the number of visitors to your website, phone calls to your leasing office, visits from a particular marketing channel (such as organic search, social media, or paid search), and, if you’re doing it right, the number of leads those channels are providing you.

Review Local Data

7 – Summarize Your Value 

One of the most important ways to market your property management is to summarize your value and have a clear vision of what you can bring to the table. Many property management companies make the mistake of not having a solid factor that separates them from their competitors. Discover your “it” factor, and make sure it’s apparent on your website, social media, and content. Be sure that your branding is up to date.

Marketing for property management agencies doesn’t have to be overly complicated. It’s really not confusing what you’re doing: showcasing your knowledge to draw in more clients. So what are those potential owners and investors interested in learning? How can your property management information be organized to appeal to the right audience?

If you aren’t sure what makes your company one of a kind, consider the following questions:

  • Who is your ideal customer?
  • What are your company strengths?
  • How are you different from competitors?
  • What makes your company unique?
  • What do you have to offer the communities you manage?

8 – Create Paid Ads (PPC)

One of the trickiest things for multifamily marketers to manage is Google Ads. On the one hand, since it generates roughly 90% of Google’s revenue, the company has every motivation to make it simple for you to waste a lot of money on advertisements.

If you’re looking for an effective and quick way to get in front of your target audience, you should dive into paid adwords advertising. With the right property management marketing experts by your side, you can develop paid advertising campaigns that assist you in gaining more traffic, generating leads, and increasing your revenue. When it comes to property management ads, you want to be extremely careful not to waste money on ineffective campaigns. PPC is a cost-effective way to transform your company, with endless benefits.

  • Gain More Leads 
  • Cost-Effective Conversions 
  • Target Your Audience 
  • Rank Higher 
  • Control Your Spend 
  • Boost Brand Awareness 
Property Management Ads

9 – Connect with Property Owners 

Ultimately, it would be best if you connected with the right people, especially the owners or ownership groups who decide who is managing their property. Getting in touch with the right network of people can set your property management company up for success. However, with so much competition, knowing the best way to reach anyone can be challenging. Get creative with your team on unique ways that you can get more leads!

  • Regular Newsletters 
  • SMS Campaigns 
  • In-Person Events 
  • Free Webinars 
  • Digital Guides 
  • Social Media Campaigns 

A property management company can be marketed in a number of ways. Here are bonus tips to promote your brand:

Networking: Participate in regional gatherings, sign up for trade associations, and make contacts with other real estate industry experts.

Advertising: Run advertising in regional publications, online directories, and newspapers.

Encourage pleased customers to recommend you to their friends and family by asking for referrals.

Develop brochures, business cards, and other marketing materials that promote your qualifications and services.

Developing a name in the market will be boosted by offering top-notch customer service, prompt communication, and assuring renter contentment.

Offer exceptional discounts or promotions in order to draw in new customers.

It’s crucial to remember that using a variety of tactics will be more successful than relying solely on one. Additionally, it’s crucial to regularly assess your marketing efforts and modify them in light of the outcomes you are seeing.

Can software help property managers market more effectively?

The management software can definitely assist property managers market their company more successfully. Software solutions are available to assist with a range of functions, including developing and delivering marketing collateral, administering social media pages, and data analysis to better understand customer wants and preferences.

Additionally, property managers can focus more time on marketing initiatives by using property management software to automate many of the repetitive duties involved in running a property, like collecting rent and scheduling repairs.

Improve your property management marketing today! 

Get started in a better direction and bring your property management services to the next level with a marketing strategy that won’t fail. With the right combination of ideas and methods, you can taste tremendous success and also enjoy more significant revenue. Don’t let underdeveloped marketing be why property owners don’t want to work with you. Your time to shine is now!

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This post was written by

Isabella Housel

Isabella Housel is a passionate and versatile professional writer with a deep love for words and a commitment to crafting compelling content that engages, informs, and inspires. With many years of experience in the industry, she has honed her skills across various genres, from creative storytelling to informative articles and technical documentation.

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