Author Archives for Isabella Housel

About Isabella Housel

Isabella Housel is a professional, and passionate writer that specializes in SEO copywriting, and digital marketing. She enjoys bringing stories to life through the right collection of words. In her free time, she can be found listening to music, going on road trips, or diving into her favorite local restaurants.

9 Apartment Marketing Mistakes That Are Holding Your Property Back

February 9, 2021 11:20 am Published by Leave your thoughts

Reading Time: 4 minutes Your apartment marketing to-do list may be getting longer and longer, so it’s essential to understand what to prioritize first. It’s crucial to analyze what apartment marketing mistakes could be holding your property back. There may be simple things that you are and aren’t doing that affect your community’s potential. Dive into the areas that you can improve to level-up your property in the best ways. Don’t keep making the same apartment marketing mistakes! 1. You Aren’t Using Video One of the first things that your prospects see should be a beautiful video of your property! An entertaining and professional... View Article


12 Apartment Amenities That Your Residents Actually Want In 2021

January 27, 2021 3:47 pm Published by Leave your thoughts

Reading Time: 6 minutes The truth is, the world of multifamily amenities has drastically changed. The things that used to be the “best apartment amenities” are no longer dealbreakers, and new features have taken their place. Renters today want particular amenities, and they’re adamant about what they want. It makes complete sense to understand what renters are looking for so that your property focuses on upgrades that will be worth it. There is no point in investing in amenities that won’t draw your audience in. If your property wants more leases, adding a few of these amenities could be precisely what you need to... View Article


11 Creative Apartment Specials To Market To Future Renters

January 19, 2021 2:22 pm Published by Leave your thoughts

Reading Time: 3 minutes Apartment specials can be the way to your future residents’ hearts! Specials can ultimately be the reason that a prospect chooses your community over someone else. The most common specials include discounts on rent or a free security deposit. However, there are other creative ways that you can add something unique to your community. Not to mention, these ideas can separate you from the rest of the competition! Consider implementing the ideas below for a unique way to draw in our future community. 1. Discounted Security Deposit Perhaps one of the most standard and straightforward apartment specials is a discounted... View Article


50 Questions To Ask Your Residents On Social Media

January 7, 2021 3:54 pm Published by Leave your thoughts

Reading Time: 4 minutes Apartment social media can be tricky, and it’s easy to run out of ideas. Posting on social media can seem simple, but getting your residents to stay engaged is a whole different story. There is an art to interacting with your audience, and it can start by following the right strategies. In recent months, resident retention efforts and resident events have continued to challenge multifamily communities facing COVID-19. Due to this, social media has become the perfect virtual tool and can truly be one of the greatest benefits during this time. However, if it gets complicated, it can seem like... View Article


How to Attract And Keep Gen-Z Renters In Your Community

December 8, 2020 2:07 pm Published by Leave your thoughts

Reading Time: 5 minutes The next generation of renters is on the rise, and it’s now crucial to focus on Gen-Z apartment marketing strategies and methods. Gen-Zers bring many new perspectives, wants, and needs to the table, so it’s essential to shift from millennial attitudes. Despite the two generations sharing common goals, Gen-Z wants greater personalization, better technology, clearer stability, and more lifestyle features. Properties of any kind will benefit from Gen-Z targeted marketing as it’s something that will only continue to grow over the coming years. While attracting Gen-Z renters is one thing, keeping them as your renters is another. Applying specific resident... View Article


The 7 Best Ideas For Apartment Marketing In 2021

November 16, 2020 12:51 pm Published by Leave your thoughts

Reading Time: 6 minutes Are you ready for apartment marketing in 2021? This year is quickly winding down, and it’s essential to review what has and hasn’t worked in 2020. It’s a little wild to look back on the trends that we initially thought would make this year one of a kind. No one could have predicted the events of 2020 and how they would affect the world of digital marketing. This year more than ever, having a functional toolbelt of digital methods was crucial to business survival. In the wake of a global pandemic, many properties faced new challenges, including rental deferments, the... View Article


Google Updates May Change Your Apartment Website Ranking

November 2, 2020 2:55 pm Published by Leave your thoughts

Reading Time: 2 minutes Did you know that Google regularly performs small and large algorithm updates? Understanding these changes and being aware of search engine optimization’s continuous evolution will help you understand why your website may be changing. Google has been performing algorithm updates for several years now. Each update can bring a variety of changes to the way that Google sees your site. Websites that have ranked well may experience a drop in their rankings. While sites that have routinely ranked low may experience growth. Unfortunately, Google doesn’t confirm every update that happens. However, there have been over ten algorithm updates so far... View Article


31 Apartment Social Media Ideas For Creative Posts

October 27, 2020 12:54 pm Published by Leave your thoughts

Reading Time: 8 minutes 1. Highlight a floor plan. Showcase one or all of your floor plans on your social media! Consider posting an apartment video or boasting about the amenities that make your place one of a kind. Promote a sense of urgency when posting about your floor plans. Let prospects know the one they want is waiting for them and won’t be available forever. 2. Post a resident event. Share your resident events, and demonstrate connection in your community! Hosting a resident event and setting up opportunities for photos is a great way to create content for your apartment’s social media. Make... View Article


7 Reasons Your Property Needs Apartment Texting

September 9, 2020 10:41 am Published by Leave your thoughts

Reading Time: 4 minutes AptsChat is an apartment texting platform designed to bring you everything you need to reach your residents on a regular basis. With SMS (short message service) marketing, you can continually show your residents that you care. The benefits of having a tenant interaction program are endless and can take your apartment marketing to the next level. The days of going door to door with flyers have come and gone, and it’s time to implement a much smoother way of communicating. Texts are nearly guaranteed to be opened and read immediately. As the year continues, face to face opportunities are diminishing,... View Article


5 Must-Have Digital Apartment Marketing Ideas For More Leads

August 19, 2020 10:12 am Published by Leave your thoughts

Reading Time: 6 minutes It’s no secret that apartment marketing consists of a variety of digital ideas that can assist you in finding high-quality leads, and leases. However, with so many methods it’s easy to place your attention in the spots that aren’t essential. It’s helpful to narrow it down to the most important tactics, the ones that will greatly impact your ability to get in front of your target audience. With the right strategies, your property can truly grow like never before. Local listings = secret weapon. It’s becoming more, and more evident that local listings are a gold mine for SEO! They... View Article