Author Archives for Isabella Housel

About Isabella Housel

Isabella Housel is a professional, and passionate writer that specializes in SEO copywriting, and digital marketing. She enjoys bringing stories to life through the right collection of words. In her free time, she can be found listening to music, going on road trips, or diving into her favorite local restaurants.

Best Sites to List apartments

The Best Sites To List Apartments For Rent

September 21, 2022 8:00 am Published by Leave your thoughts

Reading Time: 4 minutes Finding the best sites to list your apartments can be challenging and confusing! With so many websites out there, it isn’t easy to know exactly which apartment listing site will bring you the most success. Large ILS pages often attract renters as they showcase a variety of options with minimal scrolling. Plus, if your prospects don’t know precisely what they’re looking for, it can help them narrow it down. However, apartment listings can be expensive, and you don’t want to overpay and not receive any leads or leases in return. A few listing websites may charge a minor monthly fee... View Article


Apartment Websites

How Much Does It Cost To Build Apartment Websites

September 14, 2022 8:00 am Published by Leave your thoughts

Reading Time: 4 minutes The cost of apartment websites can vary based on how advanced and customized you want your website to be. Many new multifamily communities may also be interested in a beginner website like a landing page. Affordable apartment websites range from $125-$250 and beyond. This cost could increase if you need additional assets or further personalization.  An apartment website can be catered to your community and the search engines. While some apartments may be looking for something more unique and high-end, there may be new communities that want more simplicity. When a website brings in more traffic and also helps you... View Article


Property Management Content Ideas

13 Easy Property Management Content Ideas

August 24, 2022 8:00 am Published by Leave your thoughts

Reading Time: 5 minutes Are you worried you don’t have enough property management content ideas for your marketing? Various content ideas will be helpful for several purposes, including your website, social media, and blog. It’s essential to continually brainstorm ideas on what can separate your property management company from all of the rest. With a strong group of content ideas, you can regularly disperse content that will help your online ranking and overall traffic. The marketing world has moved to a content-first approach, so it’s crucial to stay on trend. However, constantly coming up with content ideas can be stressful and time-consuming. The last... View Article


Property Management Marketing

9 Essential Strategies For Property Management Marketing

August 10, 2022 8:00 am Published by Leave your thoughts

Reading Time: 6 minutes Develop property management marketing strategies that work and create a plan you can implement across the board. As a property management company, you often have the daunting task of keeping owners informed, generating more interest, as well as proving that you’re the best option for any property. Today’s marketing goes beyond branding, leads, and sales. It serves as the basis for a successful property management business. It can give your company’s various facets new life. If you run a new property management company in a rural city, you’ve probably noticed the potential for expansion there and in the surrounding areas.... View Article


resident events for apartments

15 Easy Budget Friendly Resident Events For Apartments

July 27, 2022 9:00 am Published by Leave your thoughts

Reading Time: 4 minutes Are you struggling to find easy and affordable resident events for apartments? The current economy has brought communities many unknowns in the last few months. Apartments must find ways to save money and increase their ROI. Many properties mistake cutting down how they connect with their residents when trying to save. It’s easy to think that resident events should be the first thing to eliminate when trying to save costs, but that is not the case. Your current residents are just as crucial as your prospects. There are simple ways to improve your multifamily resident retention continually. Build out an... View Article


how to market apartments when rents increase

How To Market When Apartment Rents Increase Nationwide

July 13, 2022 8:00 am Published by Leave your thoughts

Reading Time: 4 minutes It’s no secret that many people begin to reconsider their living situation when apartment rents increase. The COVID-19 pandemic brought various challenges for residents and leasing teams alike. During COVID-19, people could turn to many rent assistance programs. Now residents are facing higher rent costs and fewer options for rental assistance. Nearly every state is seeing an increase in rental rates. Increasing Apartment Rents  To provide prospects with the best leasing experience, it’s essential to continually stay updated on the current trends with rent in your area. A recent Realtor article states, “The median rent for 0- to 2-bedroom rental... View Article


ultimate guide to apartments ppc and seo

The Ultimate Guide To PPC And SEO For Apartments

June 22, 2022 8:00 am Published by Leave your thoughts

Reading Time: 3 minutes Uncover the growth waiting for your property when you combine PPC and SEO for apartment websites and build out your online visibility. Learning the difference between SEO and PPC is essential to any multifamily marketing strategy. It’s easy to confuse them as the same thing and to not be exactly sure what they can bring to your community. To get the most out of your PPC and SEO efforts, you need to understand how the two work together. Both methods are the foundation of your apartment advertising goals and plans. It’s vital that you don’t entirely rely on only one... View Article


marketing that transforms your leasing

Apartment SEO: Marketing That Transforms Your Leasing

June 8, 2022 8:00 am Published by Leave your thoughts

Reading Time: 3 minutes Get ready to take your property to the next level with apartment SEO. The internet can be overwhelming, and search engines provide you with an easy way to narrow down your decisions. Many people do not realize the power that search engines have.  If you’re unfamiliar with the phrase “search engines”, it’s the overarching term for websites where someone can search topics online. These search engines include Google, Bing, and more. The data behind the number of people that use these sites to look for solutions to their problems is astounding. Many prospects will search for different words and locations... View Article


how to avoid negative feedback on apartment rent

How To Avoid Negative Feedback On Apartment Rent

May 25, 2022 8:00 am Published by Leave your thoughts

Reading Time: 4 minutes It’s no secret to any property or future resident that apartment rent continues to rise in most places. During many prospects’ search for a new apartment, this is likely the main question they’re asking and using to decide where to live. The cost of rent can make it or break it, but only if you let it. There are strategies and ways that you can help your future residents see the value in your community. Your goal should help them understand everything that your property has to offer for the rental cost currently listed. Don’t let the cost of rent... View Article


best ways to showcase amenities

The 10 Best Ways To Showcase Your Amenities To Future Residents

May 11, 2022 8:00 am Published by Leave your thoughts

Reading Time: 4 minutes One of the best multifamily apartment marketing tips is to showcase your amenities better! With the rent prices continually rising, it’s more important than ever to help your residents see the value of your community. Many people who are looking for an apartment typically emphasize apartment-specific characteristics rather than neighborhood features. How you talk about and show your amenities can make all the difference. Many people are willing to increase their budget for rent if there are features that will enhance their lifestyle. Renters adore their pets, and the majority of apartment searches are for either pet-friendly neighborhoods or properties... View Article