12 Best Apartment Marketing IdeasNovember 9, 2018 11:35 am 6 Comments
In 2019 there was a large shift towards full digital marketing in the apartment marketing world. Even before this, a variety of apartment marketing ideas played a huge role in 2018 to determine success. It became essential to have certain strategies, and methods lined up. In 2018 we also saw a variety of new updates and apartment marketing ideas implemented.
This was all to adapt to the ever-changing digital world and the same occurred in 2019. Staying on top of marketing trends helps you maximize your time and resources for the upcoming years. We understand that staying trendy while trying to manage your property can get your hands full. So, we have summarized some of the best apartment marketing ideas that were essential in 2019.
1. Prioritizing Good Photography
If we said it once I’ll say it again. Professional photos are a must have for any property. We live in the world of Instagram and Pinterest where whoever has the best photos wins the most likes or in this case – leads. The photo gallery is one of the most visited pages on an apartment site. On every other page there should be a photo of the apartment, so the pictures need to leave a good impression. Check out our blog on the importance of professional photography for more information. This apartment marketing idea will help you to generate a lot more leases in the long-run.
2. Floor Plans & Virtual Tours
It’s important for prospects to know what they are getting themselves into before they sign that lease. They need to visualize what it’s going to be like in there new home. If photos are the number one way to do that, then floor plans are a close number two. Floor plans are the second-highest recommended update on apartment website. The floor plan page is the most visited page on the website other than the home page. If you are looking to spice up your floor plan game we recommend looking into 3D floor plans. If you really want to amaze prospects, try dipping your toes into virtual tours. This will give that prospect a way to view the property from the comfort of their own home! We have more information on 3D floor plans and wrote a guide to Matterport virtual tours, and a blog post on what virtual tours are!
3. Security – SSL
This isn’t an apartment marketing idea – its an apartment marketing must. We have been pushing for SSL’s since July and if you haven’t hopped on the bandwagon you are missing out. Back in July, Chrome started logging all http sites as insecure, which means that when someone tries visiting the site, they get an error stating the site is not secure and asking if they are sure they want to proceed. Apartment websites need SSL’s so that residents feel confident paying rent and submitting requests. When you do have a secure website with an SSL, then you will not only get an SEO boost and Google’s favoritism, but prospects will submit forms and applications with as sense of security. If you have questions about this feel free to contact us and we will be happy to help set it up!
4. Utilizing Social Media
By now we understand the importance of social media and the role it plays in our lives and our businesses. We live in a world ran by social media where platforms like Instagram and Facebook were integral pieces for the success of properties in 2019. We all know that good pictures of the property, correct contact information, and being active are important but here are a couple of trends we think you should try out during the new year. Videos and the use of “Stories” are on the up and up. Over 200 million Instagram users use Instagram Stories each month. We recommend hiring a company to run social media to maximize your efforts because social media is one of the best apartment marketing ideas for 2019. Check out our free social media guide for multifamily properties.
5. Voice Search
This year might not be “The Year of Voice Search” but the work you put in now will certainly pay off down the line. Almost 20% of all online searches are through Voice Search and that number will continue to climb. Within the next few years 75% of internet-connected devices, other than your laptop or smart phone, won’t have a search bar, which means they will rely heavily on voice search.
This is important because unlike a normal google search on a computer or phone, which gives us pages of results, voice search gives only one. You are going to want to get a leg up and start trying to understand this trend as it climbs or you might get left behind. Voice search is definitely an apartment marketing idea that will only continue to grow in the years to come.
6. Mobile Friendly
Most people look things up on their phone so when it comes down to the best apartment marketing ideas – a mobile friendly site is key. Mobile sites are faster, and rank better on Google than non-mobile sites, when looked up on a mobile device — say that 10 times fast — this is huge for apartment websites. Imagine you are looking for an apartment and you decide to look up ones nearby on your phone. Now imagine that you click on a link and it takes longer than 15 seconds to load. At first glance you might not think that’s a long time but it really is. The average person expects a website to load in about 2-3 seconds. Any longer than 5-10 seconds the user starts to notice the delay and will most often back out to find a faster page. Make sure that your site is fast, and easy to use for mobile users!
7. Artificial Intelligence – Chatbots
Nothing scares me more than a hostile robot invasion, but this AI take over has actually solidified itself as a true resource when it comes to apartment marketing. As technology has progressed it has continually improved the quality of our lives and our websites. Chatbots are a computer program with integrated AI that can have a conversation with a prospect. It’s essentially a customer service representative that lives on your website 24/7. People can ask them questions and it will respond with correct information and can take a lot of the busy work off of your hands so that you and your team can optimize your time in other ways. Easy to install and cost effective this is definitely one of the best apartment marketing ideas to delve into in 2019. Check out this video of Blake Morgan explaining Chatbots and how useful they can be!
8. Local Listing & Citations
Location, location, location. Where you are located plays a large role in online searches because Google algorithms have prioritized location and will continue to do so for years to come. This means that SEO efforts should be focused on where people are searching from. Using the users location google can narrow down their search results to a finite area whereas before it would pull up anything and everything that had the keywords. For example if someone searched apartments in the past it would bring up every single apartment online. Now if someone were to search apartments it would bring up apartments in their area. This means that optimizing local listing are more important than ever and will continue to be one of the best marketing plans to prioritize. Making sure you have a Yelp, Facebook, and a Google My Business are by far the most important ones but utilizing the smaller or more local ones can also have an impact with your online presence.
9. Resident Referrals
When we say “The Best Apartment Marketing Ideas in 2019,” we mean the best apartment marketing ideas – not the newest. When its all said and done we know that one of the most effective forms of marketing in the past is word of mouth, and that continued to be a trend in 2019. This is where resident referrals come in. When you give happy residents an incentive for trying to turn their friends and family into their neighbors you are going to be successful. Everyone wants to live next to the people they love and to be rewarded by doing so is just icing on the cake, and leaves everyone involved happy. Figuring out what kind of reward is best is the tricky thing here and we recommend checking out these ideas for resident referrals to find out what works best for your property! Let us know what you do for your resident referral programs below!
In an eye-opening survey recently came out that 98% of text messages are opened within 3 hours, as compared to a lowly 20% of emails opened. And of those 20% of emails opened, even less were responded to. While texting is shown to be more effective over email and paper communications, it is important how it is used. One study showed that texting services were most effective when the business had already met and/or interacted with the text receiver. This is great news for property managers, who need to communicate important information, and to their residents who need and want to receive the information. Texting is easy, it’s effective, and it needs to be one of your primary marketing strategies in 2019. Trust us. Your digital marketing strategy will thank us! Check out our post on texting services!
When it comes to the best apartment marketing ideas we can not and will not leave out blogging. Did you know that businesses who blog receive up to 67% more leads than those who don’t? There’s a reason why digital marketers say “content is king.” By creating a blog (and updating it regularly), your apartment name is collecting backlinks, you’re creating more digital content, and you’re getting your name out on the Internet. This will give you more credibility and authority with your rank on Google and other search engines. We understand that writing and maintaining a blog can be a lot of work and can become hard to manage so we threw together some tips and tricks to help get you started. Check out our 5 Blogging Tips for Apartment Websites!
12. Market Apartments – Apartment Marketing Ideas
The name says it all. At Market Apartments we are well versed in everything marketing, especially when it comes to apartments. In fact its our specialty. We help properties get found online, generate more qualified leads, convert internet leads into new clients, track marketing sources, get local web presence, and optimize performance and analytics. Whether you need us to build a website, increase your online marketing presence, or manage your efforts/update your properties Internet listing, we can do all that swiftly and efficiently. Don’t believe us? Check out our marketing services to see if we are the right match for you!
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Categorised in: Apartment Marketing, For Property Managers
This post was written by Market Apartments
I love your website
Thanks Matt! We love your feedback and your support for our blog!
Good article & excellent way to articulate. Keep it up. Thanks for sharing.
Thank you so much for the support we truly appreciate it!
Thank you for the great idea.
We are happy to help! Thank you for your support!