Keep Your Residents Happy: Using Texting to Increase Resident Satisfaction
July 25, 2017 4:34 pm 1 CommentStop us if you’ve heard this one–a property manager needs to get a hold of their resident to schedule maintenance, but can’t reach them through email or paper notices. The property manager schedules the maintenance at an inconvenient time for the resident. Disappointed, the resident leaves the next year for a search of another apartment complex. The property manager has lost a good tenant, and the resident has lost out on a good home.
Text messaging for property managers has been streamlined by a number of technology businesses. Now property managers may easily contact their occupants and provide them with important information using text messaging.
At Marketapts, we know how difficult facilitating resident interactions can be. We feel strongly, though, that each resident deserves a good relationship with their property managers, and every property manager deserves lasting residents. Such relationships sustain happy and healthy places to live! That’s why we’ve developed a new mass texting service to foster sustained interaction, leading to renewed leases and happy residents! Text messaging for property management companies offers a new and fast communication option to reach tenants.
Texting has evolved from its purely social inception and as it turns out when it comes to property managing, texting is a great way to retain residents and improve satisfaction! Let’s take a look at how texting can improve your conversion rate by 328% (yes, you read that correctly)!* In a recent sales optimization study, Velocify found that sending three or more purposeful text messages after a contact can increase conversion rates by over 300%. With numbers like that, it’s hard to think up a reason not to make the switch to texting over email and paper.
Texting vs. Email
SMS marketing and email marketing have roles to play in your overall online advertising strategy. Each holds unique benefits in the way they deliver information to your current and future residents.
In its infancy, texting in the 90s began with only three keys. Fast forward to today, when mass texting services have hit the market, making communication easier for business owners. Mass texting services allow you to send out mass text messages to multiple users that will appear as individual messages. Busy tenants need to have options on how you communicate with them. Many tenants would rather SMS messaging than call.
Mass texting services promise huge potential for property managers. Services like aptschat allow landlords to send out mass texts to their residents’ mobile devices, and receive texts from them as well. Previous mass texting services would only allow limited response, but now mass texting services can facilitate an entire conversation!
According to a recent study by Mobile Marketing Watch, 98% of text messages are opened, as compared to a lowly 20% of emails opened. After reading the texts, recipients respond 45% of the time, versus an abysmal 6% response rate from email. This means your residents are more likely to open the text messages, and more likely to respond! By simply changing out the medium you use to reach your residents, you’re more likely to communicate with them. And as we know in marketing, direct communication leads to interest and renewed leases!
We know every landlord’s goal is to keep and retain good residents. Mass texting services help achieve that goal! The best part is that mass texting services make it easier on you, allowing you to communicate with residents on the go and at your fingertips.
Gone are the days of emailing residents and hearing only crickets back. No longer must you worry about communicating maintenance requests through taped notices on their doors. There must be a better way, and now there is!
How to Best Utilize Texting Services
While texting residents are shown to be more effective over email and paper communications, it is important how it is used. One study* showed that texting services were most effective when the business had already met and/or interacted with the text receiver. This is great news for property managers, who need to communicate important information, and to their residents who need and want to receive the information.
The only piece of technology that your customers are likely to carry with them all day is their phone. This makes this communication strategy perfect for conveying brief messages, promotions, and adverts.
Curious about how mass texting services work, or how you can you use them as a communication and apartment marketing tool? We’ve compiled some recommendations on how to best interact with your residents, and maximize your texting services:
Ready to start texting with your residents? The first step is to research into choosing the right mass texting service. We can help you compare prices and look into features. Make sure you choose the right provider for your needs!
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Categorised in: Apartment Marketing, For Property Managers, Resident Retention
This post was written by Market Apartments
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