Reading Time: 4minutes As an investor, the success of your real estate properties can depend on how well-managed they are, but it’s hard to keep up with property management yourself. Finding the right property management company to tackle day-to-day operations and keep tenants happy goes a long way in eliminating unneeded headaches, staying profitable, and staying sane. But where do you start? This comprehensive guide will provide all the information and tools needed to successfully hire your first property management company, from understanding how they can benefit you to determining which services are essential for each property. What can a property management company... View Article
Reading Time: 7minutes Consumers in all sectors of the economy are growing more knowledgeable and being more selective about the goods and services they buy or lease. Renters, home buyers, and apartment seekers all have similar expectations in terms of value, quality, and the newest and best bells and whistles. They anticipate getting more than they bargained for. It’s important to understand those expectations and market your multifamily property in a way that highlights all you have to offer. Marketing apartments with amenities can be an effective way to attract potential renters and stand out in a competitive market. To market apartment amenities,... View Article
Reading Time: 10minutes If you’re a property manager or real estate agent, you will be familiar with apartment marketing. It’s a crucial strategy to promote a property, generate more leads, and quickly fill vacancies. Part of this strategy is apartment SEO – a set of practices used to increase your site’s ranking on search engines and attract more website traffic. A website’s user experience and web design are crucial for effective search engine optimization. Common SEO mistakes can drastically reduce your website’s visibility and traffic if you don’t take website structure and user experience into careful consideration. In this blog post, we’ll go... View Article
Reading Time: 4minutes Planning community events can be a lot to take on, but don’t let that make you or your residents miss out on all the fun. Our Halloween Community Guide can help! This fall, our team at Market Apartments wanted to offer something extra special to the owners and management companies that we work with. We’ve started a series of community guides to help you plan Halloween events, get organized for your residents, and make living at your multifamily property the best it can be. We have dedicated our first issue to planning and organizing events in October for one of... View Article
Reading Time: 6minutes There are seemingly endless avenues you can go down when it comes to multifamily marketing, but blogs are something you may not have considered before. Maybe you worried it would take more time than it was worth, that there wouldn’t be enough topics to cover, or that it simply wasn’t necessary for solid marketing. However, blogs are an excellent way to not only get your property’s name out there, but to help it truly stand out among others on search engines and in the minds of potential residents. Blogging is quickly becoming one of the most productive apartment marketing trends.... View Article
Reading Time: 7minutes As an apartment manager, a significant chunk of your time is busy with obtaining and keeping good residents. In order to do this, you post on Instagram, Facebook, and Pinterest, and add hashtags. It seems like you’re doing everything right, so why are you not attracting new leads? Welcome to today’s Marketing Mondays topic: creating a Resident Persona (also called marketing personas, or buyer personas)! A resident persona can help you understand your apartment demographic, so you can better target potential residents with your marketing. What is a Resident Persona? To have a good relationship with your residents (and potential... View Article
