Author Archives for Chandra Lloyd

Chandra Lloyd

About Chandra Lloyd

Chandra Lloyd is a writer for Market Apts with a focus on SEO copywriting and digital marketing for multifamily housing.

content marketing

Common SEO Mistakes to Avoid When Doing Apartment Marketing

November 30, 2022 8:44 am Published by Leave your thoughts

Reading Time: 13 minutes Apartment SEO is the process of optimizing a real estate website, particularly for apartments, to rank higher in search engine results. You want residents to be able to find you online and this makes sure they can. It involves tailoring your content, keywords, and website design to meet the specific needs of apartment seekers. SEO in real estate has evolved with digital marketing trends, shifting from a basic website presence to sophisticated strategies that include local SEO, mobile optimization, and content marketing. You don’t want your property to be left behind. 53% of traffic to multifamily websites comes from organic... View Article

Halloween Community Guide for Property Management Companies

Halloween Community Guide For Property Management Companies

October 14, 2022 12:18 pm Published by Leave your thoughts

Reading Time: 6 minutes Planning community events can be a lot to take on, but don’t let that make you or your residents miss out on all the fun. Our Halloween Community Guide can help! This fall, our team at Market Apartments wanted to offer something extra special to the owners and management companies that we work with. We’ve started a series of community guides to help you plan Halloween events, get organized for your residents, and make living at your multifamily property the best it can be. We have dedicated our first issue to planning and organizing events in October for one of... View Article

Blogs are a MUST for Your Apartment Marketing

Why Blogs are a MUST for your Apartment Marketing

April 13, 2022 12:09 pm Published by Leave your thoughts

Reading Time: 6 minutes There are seemingly endless avenues you can go down when it comes to multifamily marketing, but blogs are something you may not have considered before. Maybe you worried it would take more time than it was worth, that there wouldn’t be enough topics to cover, or that it simply wasn’t necessary for solid marketing. However, blogs are an excellent way to not only get your property’s name out there, but to help it truly stand out among others on search engines and in the minds of potential residents. Blogging is quickly becoming one of the most productive apartment marketing trends.... View Article

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12 Tips to Take the Perfect Photos of Apartments

May 19, 2021 3:37 pm Published by Leave your thoughts

Reading Time: 8 minutes In the digital age, photos are the best way to make a dazzling first impression. Apartment photography is one of your key tools when trying to attract prospective tenants; in fact, renter surveys show that listings with images get far more views. Learning to craft excellent pictures of your property can help your listing stand out and ultimately get you the leads you’re looking for. Many people believe that capturing the soul of an apartment through photography is a straightforward commitment. Mastering the art of creating attractive apartment images, on the other hand, needs meticulous consideration and attention to detail.... View Article

apartment marketing strategies

Future-Proof Strategies for Effective Apartment Marketing

May 26, 2020 2:22 pm Published by Leave your thoughts

Reading Time: 10 minutes As the real estate industry marches forward, apartment marketing is transforming. We have always stressed the importance of digital apartment marketing. That hasn’t changed. But, as we adapt to new ways of doing business, you may find you’ll need to adjust your digital marketing efforts. Digital strategies, AI integration, inclusivity, and sustainability are taking center stage. As these trends evolve, we start to wonder if the value of internet listing sites is what it used to be. The future of apartment marketing is not just about listings; it’s about creating an immersive digital experience that starts with the search engine... View Article

10 Reasons you should use videos in apartment marketing.

10 Reasons You Should Use Videos In Apartment Marketing

November 21, 2019 2:51 pm Published by Leave your thoughts

Reading Time: 7 minutes Have you noticed that lately, most of what you see on social media are videos? You no longer have to rely on YouTube alone to learn how to do something or find out about a new product. Instagram, Facebook, Twitter, and even Pinterest have thousands of videos for people to watch and share. Because the majority of people are visual learners and would rather watch a video than read an article, video marketing is becoming the new norm. And using videos in apartment marketing is no exception. Videos are one of the quickest and clearest ways to convey a message,... View Article

5 Benefits of Living in Luxury Apartments

5 Benefits of Living in Luxury Apartments

September 18, 2019 3:53 pm Published by 19 Comments

Reading Time: 4 minutes When you think of luxury apartment living, what comes to mind? For many people, luxury apartment living means a beautiful apartment with new appliances, updated floors or carpet, and an expensive monthly rent payment. What many people don’t realize is that luxury living might SAVE you money in the long run. Below you will find 5 benefits of living in luxury apartments, and different ways it will save you money in the long run! 1. Fitness Centers Although most apartment communities have onsite fitness centers, they may not have the equipment needed for a full-body workout. Luxury apartments are nice... View Article

Google My Business for apartments

Optimize Your Apartment’s Google Business Profile for Top Ranking on Maps

August 7, 2019 12:47 pm Published by 1 Comment

Reading Time: 15 minutes How do I use my Google Business Profile for Apartment Marketing? As a property manager or owner, you want to make sure that anyone looking for your rental property can quickly find your property information and get in touch with you. Through your Google Business Profile, potential tenants who are interested in your property can learn more about your community, read reviews, view images, and even contact you via your profile. It’s an excellent (and maybe the most important) resource for apartment marketing. Google Business Profile (formerly known as Google My Business) is a free service provided by Google. It... View Article

pool party

Resident Pool Party Ideas for Apartment Communities

May 23, 2019 1:09 pm Published by Leave your thoughts

Reading Time: 10 minutes It’s that time of year again! The weather is finally warming up and it’s almost time to open the pool to residents. A great way to make your residents feel like home is to help them get to know their neighbors. What better way to do that than to host a resident pool party and have some fun? If there’s one thing our team knows how to do, it’s how to throw a party! We’ve come up with some budget-friendly ideas for apartment communities to keep residents cool, refreshed, and engaged at summer pool parties. As you may know, planning... View Article

Apartment Voice Search

How to Optimize Your Apartment Site for Voice Search

November 21, 2018 9:59 am Published by Leave your thoughts

Reading Time: 12 minutes The digital world is evolving, and with it, the methods people use to find apartments. As of 2023, there are 4.2 billion voice assistants in use, a number expected to double by 2024. Optimizing apartment websites for voice search is no longer an option but a necessity. This shift towards voice-assisted searches, powered by technologies like Siri, Alexa, and Google Assistant, demands a fresh perspective on SEO strategies. It’s about adapting to a world where queries are spoken, not typed, and ensuring that apartment listings are not just visible but primed for this new mode of discovery. In the multifamily... View Article