Reading Time: 16minutes In the ever-evolving world of real estate, apartment branding emerges as an important factor for achieving high occupancy. It’s not just about logos or catchy slogans; instead, it involves the art of creating a community identity that deeply resonates with your residents and prospects. Properties with strong branding have an average of 7% higher occupancy rates. And there’s good reason for this. Picture an apartment complex that goes beyond being just a residence; it becomes a lifestyle choice, a mirror reflecting the aspirations and values cherished by its renters. It metamorphoses a physical location into a vibrant community, possessing a... View Article
Reading Time: 15minutes How do I use my Google Business Profile for Apartment Marketing? As a property manager or owner, you want to make sure that anyone looking for your rental property can quickly find your property information and get in touch with you. Through your Google Business Profile, potential tenants who are interested in your property can learn more about your community, read reviews, view images, and even contact you via your profile. It’s an excellent (and maybe the most important) resource for apartment marketing. Google Business Profile (formerly known as Google My Business) is a free service provided by Google. It... View Article
Reading Time: 10minutes Google is constantly making changes to improve the user experience and deliver better results for its users, which means better content and better answers. But it also means that Google’s impact on apartment advertising is continually evolving. With Google being the most widely used search engine by far, businesses and marketers alike need to keep up with the changes. Every shift in the algorithm can affect apartment marketing trends and how you reach renters. So, what’s new with Google? Well, a few things! Google is always trying to provide users with results that are closer to what they are searching... View Article
Reading Time: 8minutes Every holiday should feel special in your apartment community! Let your residents know how awesome it is to be living in your community this 4th of July by hosting a fun 4th of July resident event. There are so many fun ways to celebrate. It was hard for me to choose just one. So, I have summarized our top favorite ways to celebrate Independence Day with your residents. I’ll also talk about ways to get more resident referrals along the way. Kick off your Independence Day activities with a sunrise flag-raising ceremony, offering a poignant start to the day’s festivities.... View Article
Reading Time: 10minutes Every season has new opportunities and difficulties for apartment management teams. As we move through the seasons, it’s important to remember that demand for apartments and rental units fluctuates and evolves throughout the year, rather than peaking at a single point. It’s an easy mistake to assume that once your units are full, you can take a break and relax. But, maintaining high occupancy rates and guaranteeing tenant satisfaction is a year-round effort. To keep your apartments filled and your tenants happy during each season, you need to adjust your marketing, maintenance, and tenant interaction strategies. How are you going... View Article
Reading Time: 10minutes It’s that time of year again! The weather is finally warming up and it’s almost time to open the pool to residents. A great way to make your residents feel like home is to help them get to know their neighbors. What better way to do that than to host a resident pool party and have some fun? If there’s one thing our team knows how to do, it’s how to throw a party! We’ve come up with some budget-friendly ideas for apartment communities to keep residents cool, refreshed, and engaged at summer pool parties. As you may know, planning... View Article
Reading Time: 17minutes Virtual Tours for Apartment Marketing We can’t stress enough the importance of virtual tours for apartment marketing services. Especially when it comes to long term commitments like renting an apartment. It’s important for a prospect to know what they are getting themselves into before they sign that lease with you. The floor plan page is the most visited page on the website other than the home page. On top of that, it’s often the most recommended update on apartment websites. So why not go a little bit above and beyond when it comes to apartment floor plans? Why not give... View Article
Reading Time: 12minutes Showing your residents how much they are valued is a key part of resident retention and December is a great time to show them just how much you appreciate them. What better way to get into the holiday spirit and show your residents you care than with presents? With the holidays at our doorstep we have put together a list of what we believe are some of the best resident holiday gifts. Whatever gifts you put together, make sure they are considerate of your community’s needs and don’t be afraid to have some fun. Gifts are just one of our... View Article
Reading Time: 12minutes The digital world is evolving, and with it, the methods people use to find apartments. As of 2023, there are 4.2 billion voice assistants in use, a number expected to double by 2024. Optimizing apartment websites for voice search is no longer an option but a necessity. This shift towards voice-assisted searches, powered by technologies like Siri, Alexa, and Google Assistant, demands a fresh perspective on SEO strategies. It’s about adapting to a world where queries are spoken, not typed, and ensuring that apartment listings are not just visible but primed for this new mode of discovery. In the multifamily... View Article
Reading Time: 17minutes As a property manager, there is a lot of pressure to stay ahead of the game when marketing your rentals. You have to be able to adapt to the ever-changing digital world and understand just how much your prospects are relying on a strong online presence when searching for a property. Staying on top of marketing trends helps you maximize your time and resources for the upcoming years. But finding the best rental marketing ideas for property managers can take a lot of time. We understand that staying trendy while trying to manage your property can keep your hands full.... View Article
