Reading Time: 13minutes In the world of apartment leasing, printed materials are the silent yet persuasive salespeople who work around the clock. Sometimes they are the first point of contact between a property and potential tenants. Their role is critical in making a lasting impression that can tip the scales from just another option to someone’s chosen home. We want to help guide property managers and owners in crafting leasing materials that don’t just catch the eye but also speak directly to the hearts and minds of their audience. We want to show you how your print materials can turn leads into leases. ... View Article
Reading Time: 7minutes We all know how great 3D tours are, and we all know how much our team here at Market Apartments LOVES 3D tours. Why? Because they’re effective! They not only boost leads but also keep users on your page longer, enhancing conversions by up to 80%! But what if your building is still a work in progress? Can you still offer an engaging virtual tour? Absolutely! In this detailed guide, we’ll discuss how you can craft an enticing 3D tour even before your building is complete, and we’ll delve into why providing virtual tours during the construction phase is a... View Article
Reading Time: 8minutes Spring has finally sprung! The sun is out, the flowers are blooming, and your marketing campaigns could use some blossoming as well. Spring is a wonderful time for apartment marketing efforts. To make the most of the spring apartment market, consider offering seasonal discounts or promotions to attract more residents. Prospective residents are starting to analyze where they will be located during the summer, and if they will be moving in the fall. This is often the peak of student housing leases for the following year. During spring and summer, more people are inclined to move since the weather is... View Article
Reading Time: 10minutes Resident relationship strategies in apartment management can be complicated. They include a variety of techniques and approaches used by property managers to build, maintain, and strengthen the relationships they have with their current residents. As an owner or property manager, you know that focusing on communication, trust, and community building is a crucial part of building those relationships. This approach moves beyond basic tenant management to a more holistic view that considers the emotional and community aspects of resident management. Implementing tenant engagement strategies, like regular community events, is really effective when it comes to enhancing the overall satisfaction and... View Article
Reading Time: 9minutes In today’s fast-paced digital world, integrating video into your apartment marketing strategy has become an absolute must. Video wields unparalleled power, attracting new residents, showcasing your properties, and driving conversions like never before. The benefits of video marketing for rental properties are immense, offering meaningful engagement with your audience and setting you apart from competitors. The Impact of Video Marketing on Apartment Marketing The results are clear: Now is the time to start using video on your apartment website! In a world flooded with advertising messages, video marketing has emerged as a formidable tool for apartment marketers. Wondering why you should... View Article
Reading Time: 6minutes Ah, the joys of trick or treating: delicious candy, jump scares, cards, and decorations. But wait! Isn’t that only for houses? What if you live in an apartment complex? If you have a fair amount of kids in your apartment complex, follow our ultimate guide to make your apartment community trick-or-treat friendly, and a big hit with the costumed kiddos! Apartment trick-or-treating doesn’t have to be spooky or strange, and can be much more fun than going to houses! Let me guide you step-by-step through the ultimate Halloween guide to apartment trick-or-treating. Transforming an apartment complex into a Halloween haven... View Article
Reading Time: 7minutes As an apartment manager, a significant chunk of your time is busy with obtaining and keeping good residents. In order to do this, you post on Instagram, Facebook, and Pinterest, and add hashtags. It seems like you’re doing everything right, so why are you not attracting new leads? Welcome to today’s Marketing Mondays topic: creating a Resident Persona (also called marketing personas, or buyer personas)! A resident persona can help you understand your apartment demographic, so you can better target potential residents with your marketing. What is a Resident Persona? To have a good relationship with your residents (and potential... View Article
Reading Time: 18minutes In the crowded world of apartment hunting, standing out is not just an option; it’s a necessity. The rental market is fiercely competitive, with countless communities competing for the attention of potential tenants. In this landscape, an apartment website must be more than just a digital brochure. It’s a crucial tool in capturing interest, building trust, and ultimately, convincing someone to call your property “home.” That’s why you need an apartment website design with a marketing-first approach. It’s about creating websites that prioritize marketing strategies to attract, engage, and convert potential tenants. Its more than online platforms for apartment listings.... View Article
Reading Time: 7minutes Stop us if you’ve heard this one—a property manager needs to get a hold of their resident to schedule maintenance, but can’t reach them through email or paper notices. The property manager schedules the maintenance at an inconvenient time for the resident. Disappointed, the resident leaves the next year in search of another apartment complex. The property manager has lost a good tenant, and the resident has lost out on a good home. Why? Simply because they didn’t use the most effective way of contacting residents: texting. Luckily, text messaging for property managers has been streamlined by several tech businesses.... View Article
