Apartment Marketing: Digital Video advice

How to Use Video in your Apartment Marketing (with examples!)

January 26, 2018 4:04 pm Published by Leave your thoughts
Last Modified: May 21, 2024 2:56 pm
Reading Time: 9 minutes

In today’s fast-paced digital world, integrating video into your apartment marketing strategy has become an absolute must. Video wields unparalleled power, attracting new residents, showcasing your properties, and driving conversions like never before. The benefits of video marketing for rental properties are immense, offering meaningful engagement with your audience and setting you apart from competitors.

The Impact of Video Marketing on Apartment Marketing

The results are clear: Now is the time to start using video on your apartment website! In a world flooded with advertising messages, video marketing has emerged as a formidable tool for apartment marketers. Wondering why you should include videos on your apartment site? Consider these fascinating video statistics:

  • With over a billion users, YouTube accounts for 1/3 of the total internet users.
  • 45% of people report that they watch over an hour of Facebook or YouTube videos a week.
  • 87% of online marketers use video content.

Don’t get left behind; video marketing offers numerous advantages over traditional approaches like print ads or photos. With videos, you can captivate your audience, showcase unique features and amenities, and create a genuine connection that goes beyond words or images alone.

Key Benefits of Video Marketing in the Apartment Industry

Apartment video marketing offers several advantages that can completely transform your approach. You know how videos can grab your attention, right? Well, your prospects will have the same response to your videos. They’ll be captivated by your video content, spending more time on your site, and becoming more interested, which can convert them into renters.

Another significant advantage of video marketing is its ability to drive higher conversion rates. Compelling videos inspire action, motivating potential renters to take the next step in the leasing process, whether it’s reaching out to your leasing team, scheduling a tour, or submitting an application.

Videos also go the extra mile in boosting brand awareness for your property, generating buzz, and positioning your community as a top contender in the competitive market.

Create Engaging Videos for Apartment Marketing

You might be wondering, “How can I incorporate video into my apartment marketing and make it truly engaging?” Don’t worry! We’ve got you covered with our favorite quick tips for incorporating video into apartment marketing:

First and foremost, keep your videos concise and focused to maintain your audience’s attention. Deliver key messages efficiently, ensuring viewers get the most important information without feeling overwhelmed.

Storytelling is paramount. Craft narratives that capture the essence of your property and showcase the unique experiences of your residents. Engage your audience by weaving compelling stories that resonate with their desires and aspirations.

Don’t underestimate the power of visual aesthetics. Pay attention to lighting, composition, and production quality to ensure your videos look professional and visually appealing. High-quality visuals make a significant impact on how viewers perceive your property and the level of professionalism associated with your brand.

Lastly, include clear and compelling calls to action. Guide viewers toward the next steps you want them to take, whether it’s scheduling a tour, contacting your leasing office, or exploring more details on your website. A well-placed and enticing call-to-action can drive viewers to engage further with your community.

By following these best practices, you can create engaging videos that capture your target audience’s attention, convey your property’s unique value, and inspire action. Get creative, experiment with different approaches, and let your videos tell a compelling story that leaves a lasting impression on potential renters.

Showcasing Your Community with Video Testimonials

Video testimonials are a potent tool in your apartment marketing arsenal, fostering trust and credibility with potential renters. Here’s how you can make the most of them:

Authenticity is key. Capture genuine experiences as residents share positive stories about your community. Let them highlight what makes your property special and showcase aspects that positively impact their lives. By capturing authentic experiences, you forge a connection with viewers, helping them envision themselves as part of your vibrant community.

Once you’ve gathered testimonials, polish them professionally. Trim and edit the footage to keep the testimonials concise while retaining their authenticity. Focus on the most compelling aspects that resonate with your target audience. The goal is to create engaging videos that leave a lasting impression on viewers.

Leverage your video testimonials in marketing campaigns. Feature them prominently on your website, share them on social media, and include them in email campaigns. Potential renters want to see and hear from satisfied residents who have firsthand experience living in your community. These video testimonials serve as social proof, providing a glimpse into the exceptional living environment and positive experiences your community offers.

Get creative with your video testimonials. Mix and match different stories, backgrounds, and resident perspectives to showcase the diversity of your community. Whether it’s a heartfelt story of a resident who found their dream home or a testimonial about the exceptional service provided by your leasing team, these videos will resonate with potential renters and inspire them to choose your community as their next home.

Tips for Optimizing Video Content for Social Media Platforms

Ready to make a splash with your video content on social media? Follow these key points to optimize your videos:

Pay attention to aspect ratios and formats for each social media platform. Tailoring your videos to these specific requirements ensures optimal display and increased engagement.

Include engaging captions. Adding subtitles or captions makes your videos accessible to all viewers, even those who watch without sound. Captions allow viewers to understand the message and follow along, expanding your reach and resonating with a broader audience.

Use relevant hashtags and craft compelling descriptions to increase discoverability and drive engagement. Hashtags make your videos searchable, enabling users to find your content based on specific topics or interests. Alongside captivating descriptions, you can attract viewers, encourage interaction, and expand the reach of your videos.

Leverage social media for various marketing strategies. Highlight recent achievements or exciting developments within your community to create a sense of community pride and attract new residents who appreciate the community you offer.

Consider using the “1 second a day” app marketing strategy. Capture 1-second videos of resident events, property amenities, and milestones, compiling them into a video that showcases the fantastic experiences your community offers. By sharing these videos on social media, you retain existing residents while attracting new ones who appreciate the sense of community you offer.

Seasonal promotions are another great way to leverage social media. Create engaging video content that resonates with your audience. Why not make a fun post about New Year’s resolutions?:

Or post a sappy video on Valentine’s Day? :

By utilizing hashtags and providing enjoyable content, you’ll not only retain your existing residents but also attract new ones who appreciate the sense of community you offer.

Leveraging Video Marketing in Email Campaigns

Incorporating video marketing into your email campaigns can be a game-changer when it comes to captivating potential renters. Here’s how to leverage videos in your email marketing strategy:

Embed videos directly into your emails to offer a captivating preview of your property. By providing a visual glimpse of what your community has to offer, you entice recipients to click through and explore further, significantly increasing engagement and driving conversions.

Craft attention-grabbing subject lines that highlight the presence of video content. A well-crafted subject line that promises intriguing video content can significantly improve your email open rates and increase the chances of recipients engaging with your message.

Measure the success of your video email campaigns by tracking key metrics such as open rates, click-through rates, and conversions. Analyzing these metrics provides insights into how well your videos resonate with your audience and whether they drive desired actions. Use the data to refine your approach and continuously optimize your email campaigns for better results.

Integrating Video into the Leasing Process

Enhancing the leasing process with videos takes the renter experience to a whole new level and works wonders for conversions. Here’s how to seamlessly incorporate videos throughout the journey:

Use captivating videos showcasing resident experiences and testimonials to build trust and credibility with potential renters. Hearing from current residents about their positive stories gives potential renters the confidence to make informed decisions and envision themselves as part of your vibrant community.

Leverage virtual tours to give potential renters an immersive experience of your apartments from the comfort of their homes. Matterport Virtual Tours can bring your apartments to life on their screens, allowing them to explore the spaces and feel the flow and ambiance. This immersive experience connects potential renters with your property on a whole new level, sparking excitement and confidence in their decision to choose your community.

Harness the power of videos that showcase resident experiences and virtual tours to make the leasing process memorable and engaging. By tapping into these captivating videos, you’re building trust, providing a real sense of your property, and ensuring potential renters can’t wait to call your community their new home. This approach boosts conversions and creates lasting connections with your future residents.

Analyzing the Performance of Video Marketing Efforts

You’ve got those awesome video marketing campaigns up and running, and now it’s time to analyze their performance. Here’s how to measure the success of your video marketing efforts and refine your strategy for even better results:

Monitor view counts to gauge the initial engagement with your content. More views indicate that your videos are catching the attention of your audience, while lower views may prompt you to explore ways to boost visibility.

Dive into engagement rates, such as likes, comments, and shares, to understand how well your videos resonate with your audience. High engagement indicates that your content is striking a chord with viewers and sparking meaningful interactions.

Assess conversion metrics and ROI to understand the real impact of your videos on your business. By understanding the results your videos bring to your apartment community, you can fine-tune your marketing strategy for better outcomes.

Utilize data-driven decisions to continuously optimize your video marketing strategy. By analyzing view counts, engagement rates, conversion metrics, and ROI, you’ll have valuable insights to elevate your video marketing game and shine like never before.

Unlocking the Secrets of Innovative Apartment Video Marketing: Beyond the Ordinary

We’ve covered a lot of the big video strategies, but don’t miss out on taking advantage of these lesser-known aspects of using video in apartment marketing. Here are some intriguing facts, surprising details, and hidden insights!

Localized Soundscapes:

While visuals are crucial, the auditory experience can be just as immersive. Consider incorporating local ambient sounds into your videos. The distant chime of a nearby church bell or the soft hum of a local market can transport viewers directly into the neighborhood.

360° Drone Footage:

Elevate your video content by using drones to capture 360° footage of the apartment complex and its surroundings. This bird’s-eye view can give potential renters a unique perspective of the property’s location, nearby landmarks, and the overall vibe of the area.

Behind-the-Scenes Tours:

Offer a glimpse behind the scenes. Showcase the dedication of the maintenance team, the friendly faces at the reception, or even a dayin the life of a resident. This human touch can make your property feel more relatable and lived-in.

Interactive Q&A Sessions:

Host live video sessions where potential renters can ask questions and get real-time answers. This interactive approach can build trust and provide immediate clarity on any queries or concerns.

Leverage Augmented Reality (AR):

Integrate AR into your apartment videos to allow potential renters to virtually place their furniture and decor within the apartment space. This immersive experience can give viewers a personalized feel of the space before even visiting.

Localized Storytelling:

Instead of just showcasing the apartment, tell a story about the local community. Highlight hidden gems in the neighborhood, like a quaint coffee shop or a serene park, through short video clips. This approach not only markets the apartment but also sells the lifestyle and culture of the area.

Interactive Video Tours:

Create interactive video tours where viewers can choose which part of the apartment they want to explore next. This “choose your own adventure” style can engage potential renters more deeply, giving them control over their viewing experience.

User-Generated Content:

Encourage current residents to share their own video experiences. Whether it’s a fun event at the apartment complex or a DIY decor project in their unit, this user-generated content can offer an authentic look into life at the property.

Historical Insights:

If the property or neighborhood has a rich history, share it! A short documentary-style video can captivate viewers with tales of the past, adding depth and character to the apartment complex.

Sustainability Features:

Highlight any eco-friendly features of the property. Whether it’s solar panels, rainwater harvesting, or a community garden, showcasing sustainability efforts can appeal toenvironmentally-conscious renters.

Collaborations with Local Businesses:

Partner with local businesses to create co-marketing videos. A coffee shop nearby could showcase their favorite brews, or a local gym could offer a quick home workout for apartment dwellers. This not only promotes the neighborhood but also builds a sense of community.

Cultural Insights:

If the apartment is located in a culturally rich area, create videos around local festivals, traditions, or even culinary delights. This can attract renters who value cultural experiences and community involvement.

These unique touches provide a fresh perspective on apartment video marketing, focusing on technological advancements and the importance of community storytelling. They offer innovative solutions that can set an apartment marketing strategy apart from conventional methods.

Facts and statistics related to the power of video marketing in apartment marketing:

    • Realtors and Video Marketing: Realtors who utilize video marketing for showcasing properties receive 403% more inquiries compared to those who don’t. This statistic is backed by a report from the National Association of REALTORS®. This highlights the significant impact of video marketing in the real estate sector. Source
    • Online Video Consumption: A study from 2021 revealed that 78% of individuals watch online videos every week, and 55% view online videos daily. This indicates the growing trend of video consumption and its potential for marketing apartments. Source
    • Video Marketing in Real Estate: Surprisingly, even though 73% of homeowners state they are more inclined to list with a realtor that uses video, only about 10% of agents actually utilize video marketing. This presents a significant opportunity for realtors to differentiate themselves in the market. Source
    • Video Marketing Trends: In 2021, the most popular types of videos produced by marketers included explainer videos (72%), presentation videos (49%), and testimonial videos. These types of videos can be particularly effective in showcasing apartment features and garnering trust from potential renters. Source
  • Digital Video Popularity: In 2022, the average person was found to watch 19 hours of videos online per week, a significant increase from just 10.5 hours in previous years. This trend underscores the importance of incorporating video into marketing strategies for apartments and other real estate properties. Source

Video marketing has emerged as a powerful tool in the apartment industry, revolutionizing the way properties are showcased and marketed. By embracing video content, you can engage potential residents, differentiate your brand, and drive conversions.

From immersive virtual tours to captivating testimonials and optimized social media campaigns, the possibilities for leveraging video are vast. Stay ahead of the curve by investing in video marketing and unlocking the full potential of your apartment marketing strategy.

Well, are you feeling inspired?? If not, why not reach out to your marketing company? That’s what they’re here for! Contact us at Market Apartments to discover how our expertise in digital marketing, video production, and website design can help you transform your apartment marketing efforts.

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This post was written by

Chandra Lloyd

Chandra Lloyd is a writer for Market Apts with a focus on SEO copywriting and digital marketing for multifamily housing.

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