Property Management Content Ideas

13 Easy Property Management Content Ideas

August 24, 2022 8:00 am Published by Leave your thoughts
Last Modified: August 23, 2022 6:53 pm
Reading Time: 5 minutes

Are you worried you don’t have enough property management content ideas for your marketing? Various content ideas will be helpful for several purposes, including your website, social media, and blog. It’s essential to continually brainstorm ideas on what can separate your property management company from all of the rest.

With a strong group of content ideas, you can regularly disperse content that will help your online ranking and overall traffic. The marketing world has moved to a content-first approach, so it’s crucial to stay on trend.

Property Management Content Ideas

However, constantly coming up with content ideas can be stressful and time-consuming. The last thing that you need is to get behind on other tasks. With the content ideas below, you’ll be able to feel confident making content and scheduling the final product. Don’t be afraid to get creative and push yourself and your team in a new direction. Use the new content ideas below!

1 – Meet The Team 

People want to know the faces that make up your team! With social media becoming ever more prevalent, one element that people crave the most is transparency. Ownership groups, along with potential renters, want to feel confident in the team that is behind their property. So show off your team of experts regularly!

2 – Showcase Your Properties 

Now is the time to display your incredible portfolio! Use your social media and your property management website to accurately and professionally show the properties you manage. You can also include pictures of the property and surrounding neighborhoods. Localizing your content and making it fun and exciting will be beneficial in the same way. Plus, if you’re looking for more renters, they need to see their available options.

3 – Educational Videos 

Many social media users search for educational content that inspires them and teaches them something they have never known. Brainstorm the topics you can teach on and record videos of the subjects. With so many accounts on social media, it’s essential to separate yourself from your competitors. Consider what value you can bring to your content regularly. 

4 – About Your Company 

Everyone is curious to hear the story behind your property management company. How did your company start, and who started it? Not only is transparency on social media always a plus, but it will also assist you in future opportunities. You want to feel confident that someone could visit your social media profiles and know what your company is all about. 

Property Management Ideas

5 – Property Management FAQS

There are a lot of people that don’t understand property management and everything that takes place. Take the opportunity on your website and social media platforms to answer common questions. Not only does it make for great content, but it also enables you to provide answers to any possible concerns or questions. 

6 – Local Lifestyle Content 

Your property management company can be the star of your local area! With the correct content development, you can showcase your properties and the attributes of their location. Aim to become the experts in your local area so you can lead people to the best attractions and things to do. An added benefit of posting local content is engaging people who don’t necessarily like property management content. It’s the perfect way to broaden your audience! 

7 – Apartment & Townhome Tips 

Make your content more entertaining! Provide your audience with helpful tips for their apartment and townhome. You can share decorating hacks, small space ideas, and ways to save on utilities. Focus on making your content helpful, and people will continue to visit your pages even if they’re not directly in your target audience.

8 – Company Updates & Growth 

In line with your audience-loving content that feels transparent, they also want to be familiar with your property management company and brand. Consider sharing more about your company and the employees that make up your team. You can also share exciting company milestones and growth updates. Remember that company content is a great way to showcase your essential credentials to owners and ownership groups. 

Property Management Companies


9 – Memes & Funny Quotes 

Social media doesn’t always have to be serious! It’s easy to become wrapped up in how your social media has to be. Sometimes, you lose followers and engagement when you think too hard about what you’re posting or sharing on your property management social media. Get creative by sharing content people can relate to, including occasional humor, memes, or runny quotes. 

10 – Property Management Infographics

One of the best ways to continue to educate your followers and your website traffic is to take advantage of infographics. Infographics are a great way to showcase a lot of information concisely and professionally. Ensure that your infographic can be shared so that you can continue to gain new traffic and followers. Brainstorm creative infographics as a part of your property management content ideas.

11 – Advice For Renters 

Broaden your audience by helping renters with tips and tricks! Renting can be challenging; the more you showcase helpful tips, the more comprehensive your audience will become. Plus, one of the advantages to gaining more renters in your content audience is that they begin to trust your brand. Your brand representation and visibility should be at the forefront of every content idea!

12 – Case Studies 

It’s time to brag about your successes on your social media and website. Start by working with your team to create professional case studies that display how you have helped properties to become successful. You can also include a variety of statistics that demonstrate what you have accomplished. Most ownership groups will quickly lead to property management groups documenting their abilities and results.

Property Management Case Studies

13 – Property Tours 

Show off your properties! The properties that you manage are the stars of the show. Use your social media and professional property management website to demonstrate your portfolio of properties. First, you will want to ensure that you have professional photos and videos of each property. Next, you can focus on the property management SEO for each property on your website. From here, you will watch more traffic come in and also continue seeing interest in your property management grow!

Get more property management content ideas today!

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This post was written by Isabella Housel


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