apartment digital marketing
How To Use Social Media In Your Apartment Digital Marketing

Reading Time: 8 minutes In the past several weeks, Market Apartments has been exploring the top 10 apartment digital marketing trends. Since each of these terms and strategies is important, it is crucial to dive deeper and develop a plan. We recently launched a Free Social Media Guide For Apartments that is complete with a lot of great social media ideas on how to utilize a social media strategy for outreach marketing. Remember, exposure is a major component of social media apartment marketing. However, some may still be wondering, can social media actually create lead generation? The simple reality is that arguably most everyone... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 29, 2020
smart marketing
Apartment Marketing That Increases Your NOI: Smart Marketing

Reading Time: 8 minutes Smart Marketing is the apartment marketing method that guarantees renters while also increasing your property value, and NOI (net operating income). Instead of spending your entire budget on marketing with large ILS pages (Internet Listing Services), Smart Marketing implements your money directly to your own apartment website. If even a portion of the money you budget for ILS pages is used for your own website, you will experience drastic lead transformations. With Smart Marketing, your multifamily digital marketing budget is going towards the things that matter the most. It is made up of SEO, Schema Markup, AMP, Image Optimization, Automated... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 22, 2020
interactive content
How To Gain Apartment Leads Through Interactive Content

Reading Time: 6 minutes It has recently become more popular, and necessary for a website to have due to shifts in the digital world. There are so many ways that content can generate apartment leads because it can motivate prospects. In this case, interactive content especially creates feelings of community. So the question is, are you fully utilizing content in your apartment marketing? The reality is, you’re always trying to develop content. This content may be for your website, social media, or automated emails. There seems to always be a need for content everywhere, but it can be exhausting. This requires a lot of... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 15, 2020
social media guide
Free Social Media Guide For Apartments And Apartment Marketing

Reading Time: 3 minutes 3.2 billion people around the world use social media on a daily basis. It is quickly taking over the world of digital marketing as more, and more users are relying on it to actually make their choices. Social media can completely change your apartment marketing. It can establish an online presence for your multi-family apartments, and ultimately lead to more prospects. Additionally, social media can make your current residents feel like they’re a part of a community. Everything you need to know about Instagram, Twitter, Facebook, and Instagram management and marketing. In this article, we’ll look at some best practices... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 8, 2020
10 Reasons you should use videos in apartment marketing.
10 Reasons You Should Use Videos In Apartment Marketing

Reading Time: 7 minutes Have you noticed that lately, most of what you see on social media are videos? You no longer have to rely on YouTube alone to learn how to do something or find out about a new product. Instagram, Facebook, Twitter, and even Pinterest have thousands of videos for people to watch and share. Because the majority of people are visual learners and would rather watch a video than read an article, video marketing is becoming the new norm. Videos are one of the quickest and clearest ways to convey a message, educate, or connect with people. Viewers retain 95% of... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | November 21, 2019
Thanksgiving Tags
Resident Retention Ideas: Show Residents Gratitude This Thanksgiving

Reading Time: 6 minutes The holidays are here! Can you believe it? As property managers, you stress about getting brand new renters through your doors, but today we wanted to talk about a different proposal. Resident retention. Resident retention is simply the goal to minimalize resident turnover and encourage residents to stay long-term. Overall resident satisfaction is such an important part of apartment marketing. Resident retention efforts are often underestimated. However, it is no surprise that these efforts can lead to ongoing resident retention. Why should you focus on resident retention? Resident retention is a win-win. It’s simple. The more your current residents feel... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | November 13, 2019
marketing ideas to increase renters
5 Off-Season Marketing Ideas Guaranteed To Increase Renters

Reading Time: 5 minutes The weather is changing, and it’s time to increase potential resident leads! It’s inevitable that marketing tips and tricks need to change throughout the seasons. Certainly, specific times of the year call for greater attention to detail, and a greater need to fill occupancy. Traditionally, most renters move in the spring and summer. It is now the time of the year to try creative multifamily marketing ideas, to avoid potential vacancy issues, and to increase renters. Let’s talk about marketing ideas that are guaranteed to increase renters, especially during the off-season. At Market Apartments, we’ve compiled a combination of ideas... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | November 6, 2019
3d renderings for apartments
3D Renderings For Apartments: 5 Reasons Why You Need Them

Reading Time: 8 minutes 3D Architectural Renderings for apartments have become extremely crucial for apartment marketing. Here are 5 reasons why they are an absolute must for apartment marketing.

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 23, 2019
Halloween Resident Events
Top Halloween Resident Events

Reading Time: 9 minutes Last year brought many spectacular in-person Halloween resident events. However, this year has transformed most resident events into virtual gatherings. Despite the current circumstances, you can still host an incredible Halloween Resident Event! Take your creativity to a virtual world and watch your community grow closer, even during challenging times. Join me as we explore innovative and fun Halloween event ideas that you can easily adapt for your apartment community. I’ll share tips and tricks to make each event a success. 1 – Spooky Stories Host a spooky story-time! With the help of modern technology, you can use a live... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 9, 2019
Call Tracking
Apartment Call Tracking Benefits And Strategies

Reading Time: 9 minutes Call tracking for apartments is a system or service that enables property management companies or individual landlords to track and monitor incoming phone calls related to their rental properties. It is designed to provide valuable data and insights into the effectiveness of their marketing campaigns, assess the performance of their leasing staff, and improve overall tenant acquisition and customer service. Here’s how apartment call tracking typically works: Unique phone numbers: The system assigns unique phone numbers to different marketing channels such as online advertisements, print ads, billboards, or property websites. Each phone number is associated with a specific campaign or... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | September 25, 2019