marketing ideas to increase renters
5 Off-Season Marketing Ideas Guaranteed To Increase Renters

Reading Time: 5 minutes The weather is changing, and it’s time to increase potential resident leads! It’s inevitable that marketing tips and tricks need to change throughout the seasons. Certainly, specific times of the year call for greater attention to detail, and a greater need to fill occupancy. Traditionally, most renters move in the spring and summer. It is now the time of the year to try creative multifamily marketing ideas, to avoid potential vacancy issues, and to increase renters. Let’s talk about marketing ideas that are guaranteed to increase renters, especially during the off-season. At Market Apartments, we’ve compiled a combination of ideas... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | November 6, 2019
3d renderings for apartments
3D Renderings For Apartments: 5 Reasons Why You Need Them

Reading Time: 8 minutes 3D Architectural Renderings for apartments have become extremely crucial for apartment marketing. Here are 5 reasons why they are an absolute must for apartment marketing.

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 23, 2019
Creative Halloween Resident Events for 2019
Top 5 Halloween Residents Events

Reading Time: 5 minutes Last year (2019) brought many spectacular in-person Halloween resident events. However, this year (2020) has transformed most resident events into virtual gatherings. Despite the current circumstances, you can still host an incredible Halloween Resident Event! Take your creativity to a virtual realm, and watch your community grow closer even during a pandemic. 1 – Spooky Stories Host a spooky story-time! With the help of modern technology, you can use a live social media stream, and invite your community to tune in. Instagram Live and Facebook Live are both great ways to broadcast your event to your property. Choose from an... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | October 9, 2019
Call Tracking
Apartment Call Tracking Benefits And Strategies

Reading Time: 9 minutes Call tracking for apartments is a system or service that enables property management companies or individual landlords to track and monitor incoming phone calls related to their rental properties. It is designed to provide valuable data and insights into the effectiveness of their marketing campaigns, assess the performance of their leasing staff, and improve overall tenant acquisition and customer service. Here’s how apartment call tracking typically works: Unique phone numbers: The system assigns unique phone numbers to different marketing channels such as online advertisements, print ads, billboards, or property websites. Each phone number is associated with a specific campaign or... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | September 25, 2019
Communication
Convert Leads to Leases By Effectively Communicating with Prospects

Reading Time: 4 minutes There are many ways to connect with prospects and promote your apartment community. However, the most important thing to remember when communicating with prospects is that you must leave a lasting impression. The hard part is not getting apartment leads, it’s converting leads to leases that can be difficult. Are you using effective communication strategies to retain the best residents and convert your leads to leases? This blog explains the most efficient ways to communicate with both prospects and current residents for more signed leases and long-term residents. Communicate with prospects right away using chatbots. Chatbots have increasingly become popular... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | August 28, 2019
Google My Business Favicon.
Top 5 Ways To Use Google Business Profile For Apartments

Reading Time: 6 minutes How do I use Google My Business for Apartment Marketing? Google Business Profile(GBP), formerly known as Google My Business, is a free service provided by Google that allows local businesses to manage their business online presence across organic searches and maps. The Google My Business app’s functionalities were moved to Google search and maps in 2021 by Google. When it came to enhancing its online presence, Google gave business owners a ton more power and new capabilities. An excellent aspect for apartment complexes is to make sure that anyone looking for your rental property can quickly find your property website... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | August 7, 2019
Does your apartment website have the total package?
5 Apartment marketing tools to maximize your leads!

Reading Time: 4 minutes Are you utilizing all the important marketing tools needed to maximize your leads? Your apartment website is like a package that gets you everything you need to produce qualifying leads. This blog will talk about all the great marketing tools you can use to bring your apartment website to life and produce the leads you need to turn prospects into residents. 1. Keep your website up to date. The first step to maximizing your leads is to make sure your website is up to date. Do you have updated pictures of your units and amenities? Are they clear and bright... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | July 24, 2019
Google search bar and magnifying glass.
How Does Google Affect New Apartment Marketing Trends?

Reading Time: 6 minutes Google is constantly making changes to improve user experience. With Google being the most widely used search engine by far, it’s important for businesses and marketers alike to keep up with the changes as it can affect apartment marketing trends. So what’s new with Google? Well, a few things! Google has made search results more diverse and now provides users with more results related to their search query.  This blog will explain how Google is doing this, and what it means for the apartment industry, so let’s get to it. What’s new with Google? Google has decided they will no... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | July 10, 2019
4th of July
3 Unique and Fun 4th of July Resident Event Ideas

Reading Time: 4 minutes DOWNLOAD OUR FREE 4TH OF JULY RESIDENT GIFT TAGS! Every holiday should feel special at your apartment community! Let your residents know how awesome it is to be living at your community this 4th of July by hosting a fun 4th of July resident event. There are so many fun ways to celebrate. It was hard for us to choose just one. So, we’ve summarized our top 3 favorite ways to celebrate Independence Day with your residents. We’ll also talk about ways to get more resident referrals along the way. 1)  4th of July Scavenger hunt. Scavenger hunts are great... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | June 26, 2019
content is everything
Content Marketing Guide for Apartment Communities

Reading Time: 14 minutes Whether you’re a seasoned SEO expert or new to the digital world, this guide aims to elevate your content marketing game. We go beyond the basics to reveal the essential strategies that directly impact your online visibility. Why is this crucial? In today’s digital era, your online presence is essentially your business card. It’s the magnet that attracts potential tenants to explore your property listings. But let’s face it, the digital landscape is a battlefield, and you’re competing against countless others for that ighly sought-after first page of Google search results. That’s precisely why this guide is meticulously designed to... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | June 19, 2019