Do you want to have the best apartment marketing success in 2020?
Everyone in the multifamily industry does! The internet is flooding with content for the new year, and it is time to narrow down the best apartment marketing ideas for 2020.
The reality is, every apartment community wants to thrive this year.
So how do you make the necessary changes, and where do you focus your time?
The following ten methods are the top 10 best apartment marketing ideas that are going to present themselves in 2020.
Yes, it’s true, these apartment marketing ideas will completely transform your digital presence. Not only that, but they will lead to a larger influx of prospects, which will result in more leases.
10 Best Apartment Marketing Ideas for 2020
Let’s dive into each method, and discuss the relevance, and importance of them for the upcoming year in apartment marketing.
1. AMP (Accelerated Mobile Pages)
It’s no secret that the majority of web searching is done through a mobile device. Specifically, younger generations are only using their mobile devices to scan the web.
AMP was introduced by Google in the fall of 2015, and it has drastically changed the overall performance of mobile web usage.
The framework consists of specific components that provide a mobile-focused delivery.
When a basic website has this component, it substantially increases the mobile-friendliness, and overall mobile-page speed of the website.
Let’s look at an example of an apartment website utilizing AMP.
You will notice in this video that the entire web search experience is enhanced by the mobile speed. The pages load at almost an instant rate. This includes the full content on the page and the images.
So why is this important for apartment marketing this year?
As prospects search the internet for a future apartment, their experience on a website paired with AMP will greatly increase their chances of signing a lease. The accelerated mobile pages allow them to review the content quicker, and easier.
In return, this progress will improve the overall quality of your website.
2. Google Actions – Voice Search
Google Actions are directly correlated with Google Assistant.
However, they highlight an important aspect of the future of marketing.
Most web searches are becoming mobile voice searches.
Websites that are designed to optimize voice search are going to have a far better opportunity to connect to their audience. Google Actions specifically allow the user to extend Google. By using voice search, a user can turn a basic web search, into a conversation.
Through the Google Assistant, anyone can build a Google Action by following a few simple steps. In the photo below, you’ll notice that actions can be created for many different things.
You can develop a project that is focused on building conversations through Google Actions.
An action may say something like “1 Bedroom Apartments in Sacramento“, or perhaps “Layton View Apartments Utah“. The idea is that the action will be perfectly catered to what individuals would say during their voice search.
This is the future of voice search and searching in general.
Schema markup is a code or structured data that allows search engines to grab information that is relevant to users. Once the schema markup is on the specific page, the page will then generate that information through the SERP (search engine results page.)
For example, when you search Bella Grace Floorplans you’ll notice that along with the basic SERP, the description now includes reviews. You can clearly see the overall rating and the price for the floorplans.
With this method in place, web users can immediately see what the website content is about. Schema markup is going to benefit web users as they’re trying to navigate through a lot of information. It gives them the details they want to see the right upfront.
This allows prospects to make quicker decisions and motivates them to select your website.
4. Page Speed
Have you ever gotten on a website only to click away because nothing was loading? It may be one of the most frustrating parts of searching the web.
When a prospect is searching online for an apartment, they’re looking for immediate answers. Through specific page speed coding, your website can load almost immediately.
Regardless of how great your website looks, if the page speed demonstrates extreme difficulty loading, you will lose prospects. A slower page speed means that search engines will spend longer crawling your website, to see what information is there.
Let’s look at the example video below, to experience the benefits of page speed.
5. Next Generation SEO
It is crucial to stay up to date on SEO information and optimize your website for new changes. The web has entered a new generation of SEO, that is full of modern adjustments to reach a new, and younger audience.
One of the most prominent changes has been the evolution of “zero-click searches.”
What is a zero-click search?
A zero-click search is a process of finding a full snippet of information located in the SERP (search engine result page). This means that you don’t have to click on anything to understand more about the property, floor plans, reviews, etc. This type of SEO gives prospects the best opportunity to grab the information they need to.
As you’ll notice in the example, someone can immediately see the price of the floorplans. The information was instantly available.
This is possible through custom website designs and local SEO.
6. Google My Business – Local SEO
Along with a focus on new SEO strategies, one approach remains to be completely powerful, and absolutely crucial for apartment marketing in 2020. Now more than ever, local SEO needs to be emphasized as people search within a local mile radius.
Google has recently proved that perhaps the most important ranking signal is the location of the user. Google My Business, along with other local listings such as Bing, and Yelp are still continually directing prospects.
This makes it absolutely crucial to have a fully updated Google My Business. Along with, localized keywords for your apartment website as a whole.
Through Google My Business, you can monitor your reviews, add floor plans, share updates/specials, add photos, and gain important insights.
Making an appearance in a hyper-localized search is a major component to gaining new leads and leases.
Did you also know that 91% of people read online reviews?
People are constantly looking for the experience others had within the apartment community. In fact, this may be how most people make their ultimate decision.
7. High-Quality Content
When SEO strategies combine, a website will perform better. However, without being paired with high-quality website content, these methods won’t work as well as they should.
In this example below, you’ll rapidly notice the huge shift in this website’s position ranking. This increase comes from creating high-quality SEO content. SEO can deeply impact the position of a website on the SERP (search engine results page.)
As hard as it is to believe, Google is just getting smarter, and smarter. Website content that isn’t focused on SEO is going to have a very hard time getting ranked on visible pages. Google knows what your website is about, and it has to be able to interpret the content, and context of your information.
Using keywords that are central to your apartment identity is essential.
8. New Social Media
Social media is still constantly on the rise for bringing in potential residents. In the last several months, many new forms of social media have become more popular.
Social media forms that have typically been more of a “niche” are becoming more popular as mainstream ways to demonstrate apartment marketing.
Adventure outside of your comfort zone with social media, and try new sites to establish your brand.
The world today is looking for entertainment and involvement. Video marketing is one of the many ways that you can grab a prospect’s attention, and make an impact. Prospects no longer have the patience to sift through a ton of material. They want to visualize a full experience.
Try to develop ways that you can include interactive content in your regular apartment marketing approaches. It will completely change the way prospects view your community.
10. Smart Marketing
Smart Marketing is the multi-family apartment marketing strategy that reduces concessions, lowers exposure, raises rents, and increases your NOI.
Through combining apartment marketing strategies, you can develop a marketing plan that enables your apartment page to come up directly on SERP (search engine result pages.) This is the essence of Smart Marketing. On ILS apartment search pages, you will have to compete directly with thousands of other apartments.
The overall goal of smart marketing is to make sure that your apartment gets all of the leads, directly to your website.
Here is the breakdown of smart marketing.
- Schema Markup
- Image optimization.
- Automated Email Marketing.
- Reputation Management on your website.
- Priority Customer Care.
- Local Listing Management.
- SEO Content.
If you have more questions, or want to know more about Smart Marketing for your apartment marketing community, contact us here.
What happens next?
There are just a couple of weeks before 2020 approaches.
So the real question is, what are you waiting for?
Now is the time to implement the ideas above!
Take your apartment marketing to the next level.
Use the best apartment marketing ideas for 2020, and watch leads turn into leases.
What are your thoughts on which apartment marketing ideas will work/not work for 2020? Leave us your thoughts in the comments below!
Click the button below to get in touch with apartment marketing experts who will transform your marketing strategy this year.Tags: apartment marketing, apartment websites, marketing apartments, marketing ideas, multifamily housing, multifamily housing marketing
This post was written by Isabella Housel