12 Apartment Amenities That Your Residents Actually Want In 2021

Reading Time: 6 minutes The truth is, the world of multifamily amenities has drastically changed. The things that used to be the “best apartment amenities” are no longer dealbreakers, and new features have taken their place. Renters today want particular amenities, and they’re adamant about what they want. It makes complete sense to understand what renters are looking for so that your property focuses on upgrades that will be worth it. There is no point in investing in amenities that won’t draw your audience in. If your property wants more leases, adding a few of these amenities could be precisely what you need to... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 27, 2021
11 Creative Apartment Specials To Market To Future Renters

Reading Time: 3 minutes Apartment specials can be the way to your future residents’ hearts! Specials can ultimately be the reason that a prospect chooses your community over someone else. The most common specials include discounts on rent or a free security deposit. However, there are other creative ways that you can add something unique to your community. Not to mention, these ideas can separate you from the rest of the competition! Consider implementing the ideas below for a unique way to draw in our future community. 1. Discounted Security Deposit Perhaps one of the most standard and straightforward apartment specials is a discounted... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 19, 2021
50 Questions To Ask Your Residents On Social Media

Reading Time: 4 minutes Apartment social media can be tricky, and it’s easy to run out of ideas. Posting on social media can seem simple, but getting your residents to stay engaged is a whole different story. There is an art to interacting with your audience, and it can start by following the right strategies. In recent months, resident retention efforts and resident events have continued to challenge multifamily communities facing COVID-19. Due to this, social media has become the perfect virtual tool and can truly be one of the greatest benefits during this time. However, if it gets complicated, it can seem like... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 7, 2021
7 Reasons Your Property Needs Apartment Texting

Reading Time: 4 minutes AptsChat is an apartment texting platform designed to bring you everything you need to reach your residents on a regular basis. With SMS (short message service) marketing, you can continually show your residents that you care. The benefits of having a tenant interaction program are endless and can take your apartment marketing to the next level. The days of going door to door with flyers have come and gone, and it’s time to implement a much smoother way of communicating. Texts are nearly guaranteed to be opened and read immediately. As the year continues, face to face opportunities are diminishing,... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | September 9, 2020
25 Virtual Resident Event Ideas For Multifamily Communities

Reading Time: 11 minutes For the foreseeable future, multifamily communities will have to transform their resident retention efforts into virtual resident events. While the exact timeline of COVID-19 is unpredictable, it will be a while before large groups can gather together. Yet despite current circumstances, it is still extremely important to have resident events to increase your resident’s satisfaction. With the current economic struggles and more, residents need an increased amount of information and connection. It is the perfect time to provide features, and services for your residents that are still accessible despite social distancing. Not to mention, everyone can use extra activities, entertainment,... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | April 8, 2020
A Resident Retention Plan That Keeps Multifamily Residents Happy

Reading Time: 8 minutes Want free resident retention downloads? What is resident retention? The definition of a resident retention plan is an overall effort made by a property management team to increase the satisfaction of their current residents. Resident retention is important simply because happy residents, want to keep living at your property. The more reasons that you can give them to stay, the better. Each effort plays into the bigger goal of lessening resident turnovers. The longer that you can keep your residents engaged, the more money your property will save in the long run. Lease renewal is a simpler process and has... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | February 18, 2020
7 Ways To Get Your Residents Involved During The Christmas Season

Reading Time: 6 minutes It is officially the Christmas season, and it is time to get your residents involved! Your residents may have a lot of activities to go to, or they may be feeling lonely. Either way, they're going to appreciate your apartment communities' efforts to ring in the holidays.

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | December 4, 2019
Resident Retention Ideas: Show Residents Gratitude This Thanksgiving

Reading Time: 6 minutes The holidays are here! Can you believe it? As property managers, you stress about getting brand new renters through your doors, but today we wanted to talk about a different proposal. Resident retention. Resident retention is simply the goal to minimalize resident turnover and encourage residents to stay long-term. Overall resident satisfaction is such an important part of apartment marketing. Resident retention efforts are often underestimated. However, it is no surprise that these efforts can lead to ongoing resident retention. Why should you focus on resident retention? Resident retention is a win-win. It’s simple. The more your current residents feel... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | November 13, 2019
3 Unique and Fun 4th of July Resident Event Ideas

Reading Time: 4 minutes DOWNLOAD OUR FREE 4TH OF JULY RESIDENT GIFT TAGS! Every holiday should feel special at your apartment community! Let your residents know how awesome it is to be living at your community this 4th of July by hosting a fun 4th of July resident event. There are so many fun ways to celebrate. It was hard for us to choose just one. So, we’ve summarized our top 3 favorite ways to celebrate Independence Day with your residents. We’ll also talk about ways to get more resident referrals along the way. 1)  4th of July Scavenger hunt. Scavenger hunts are great... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | June 26, 2019
Resident retention idea: apartment pool night
3 Tips to Maintain Your Summer High Occupancy Rate

Reading Time: 4 minutes Summer, time to rest or time to hustle?🌞 Our favorite season is finally upon us! Business is starting to pick up as units are easier to fill. Birds are chirping, and people just seem happier! It’s Summertime! You may be thinking you can finally relax. All of your apartments are filled, and you no longer have to be pressured about numbers. Well, that’s true to an extent, but how are you going to keep your current residents happy, so they’ll stay? How will you maintain this high occupancy after the Summer Months? Market Apartments has a few ideas to help... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | June 13, 2019