Reading Time: 10 minutes Prepare to take your apartment SEO to new heights. Although the internet might be overwhelming, search engines can help you limit your options. Many individuals are unaware of search engines’ influence. SEO stands for search engine optimization, and it refers to the probability of ranking high in search engine results for your related keywords. If you’re not familiar with the term “search engines,” it refers to websites that allow people to conduct online searches for certain topics. Among them are Google, Bing, and other search engines. The figures on how many individuals utilize these websites to solve their problems are... View Article
Reading Time: 4 minutes It’s no secret to any property or future resident that apartment rent continues to rise in most places. During many prospects’ search for a new apartment, this is likely the main question they’re asking and using to decide where to live. The cost of rent can make it or break it, but only if you let it. There are strategies and ways that you can help your future residents see the value in your community. Your goal should help them understand everything that your property has to offer for the rental cost currently listed. Don’t let the cost of rent... View Article
Reading Time: 5 minutes One of the best multifamily apartment marketing tips is to showcase your amenities better! With the rent prices continually rising, it’s more important than ever to help your residents see the value of your community. Many people who are looking for an apartment typically emphasize apartment-specific characteristics rather than neighborhood features. How you talk about and show your amenities can make all the difference. Many people are willing to increase their budget for rent if there are features that will enhance their lifestyle. Renters adore their pets, and the majority of apartment searches are for either pet-friendly neighborhoods or properties... View Article
Reading Time: 9 minutes The importance of having an apartment blog is more apparent than ever. There are so many reasons you should start an apartment blog as soon as possible. Reports indicate companies that blog get 55% more website visitors. From better SEO rankings to important information for your residents, it can be precisely what your property needs to go to the next level. If you’re hesitant to start a blog, remember that it’s an investment that pays off in increased engagement and better SEO rankings. You may be wondering where your community should start when blogging. If you’ve never blogged before, it... View Article
Reading Time: 5 minutes Regardless of your property size or marketing strategies, apartment social media is an essential tool with many rewards. Your apartment social media holds a lot of weight regarding what your prospects think about your community. Not to mention, your current social media methods also impact your existing residents. Facebook, TikTok, and Instagram apartment marketing strategies may differ slightly, but a lot of the content that you create will be similar across platforms. Finding which platforms work best for your community and how to make the most of them is so important when trying to reach both current renters and potential... View Article
Reading Time: 4 minutes In 2022, you must know how to use email blasts in your apartment marketing. The power of email is not going anywhere soon despite new trends finding their way to the surface. Email marketing is a traditional yet transformative way to reach prospects and communicate with your current residents. The beauty of email marketing is that you can get information to someone’s fingertips within seconds! Whether you’re a landlord trying to fill vacancies or a property manager searching for ways to market your property, this article will offer helpful tips on how to use email marketing strategies to accomplish your... View Article
Reading Time: 9 minutes It’s time to dive into all of the strategies that you need including community newsletters! Community letters are your chance to interact with your tenants. With a content focus, you can take your apartments to the next level. It’s important to focus your marketing on local information. Local content helps your future residents as well as your current residents. Newsletters also deliver information from your website right to your prospects and residents! The right retention strategy will include improved communication that seamlessly helps you grow. A great way to keep your residents updated is through a community newsletter. Apartment newsletters... View Article
Reading Time: 5 minutes As we prepare to enter the New Year, it’s right to ask yourself: what is the best apartment marketing strategy? With so many new upgrades in technology and design, it can be tough to know which direction to move in. Very rarely does a property have the ability to use every marketing strategy. Budget and resource restrictions make it essential to spend your time and money where it matters the most. A common goal and plan will ensure that your team is on the page and has a shared result in mind. The great news is that our apartment marketing... View Article
Reading Time: 3 minutes Multifamily resident retention can be challenging to navigate as it varies specifically from community to community. For some multifamily properties, it makes sense to host regular events, and for others, it may be easier to do something on a smaller scale. Whatever the case, it’s essential to continue your resident retention efforts and increase them. Resident retention doesn’t have to mean always hosting an event. There are various ways that you can connect with your residents every month that will strengthen their satisfaction. It’s also a smart way to continue to bring new prospects into your community. With the right resident... View Article
Reading Time: 3 minutes Market Apartments stands as an industry leader for all things apartment marketing. With various strategies, we understand what works for each property that we partner with. The truth is, you need a company that can adjust to your needs while also helping you with your budget. If you’re considering hiring an apartment marketing company, let us show you why we’re a good fit. 1 – One-Stop Apartment Marketing Shop With many different ways to advertise your apartments, you need a marketing plan with the best options. You also need a marketing company that can help you connect the dots. All... View Article