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7 Reasons Your Property Needs Apartment Texting

Reading Time: 4 minutes AptsChat is an apartment texting platform designed to bring you everything you need to reach your residents on a regular basis. With SMS (short message service) marketing, you can continually show your residents that you care. The benefits of having a tenant interaction program are endless and can take your apartment marketing to the next level. The days of going door to door with flyers have come and gone, and it’s time to implement a much smoother way of communicating. Texts are nearly guaranteed to be opened and read immediately. As the year continues, face to face opportunities are diminishing,... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | September 9, 2020
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5 Must-Have Digital Apartment Marketing Ideas For More Leads

Reading Time: 7 minutes It’s no secret that apartment marketing consists of a variety of digital marketing ideas that can assist you in finding high-quality leads, and leases. However, with so many methods, it’s easy to place your attention on the spots that aren’t essential. It’s helpful to narrow it down to the most important tactics, the ones that will greatly impact your ability to get in front of your target audience. With the right strategies, your property can truly grow like never before. Local listings = secret weapon. It’s becoming more and more evident that local listings are a gold mine for SEO!... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | August 19, 2020
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50 Apartment Marketing Ideas That Will Transform Your Leasing

Reading Time: 23 minutes Apartment marketing begins and ends with creativity. With so many online and offline options it can be difficult to know where to begin. When apartments are sitting in vacancy it can be a huge setback for you and your team. Not to mention, finding good residents and tenants can often be challenging. However, there are a variety of apartment marketing ideas that you can use to occupy a vacant unit! Digital marketing encompasses a wide range of tactics, such as search engine optimization (SEO), social media advertising, email marketing, and online listing platforms, all aimed at reaching a wider audience... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | June 23, 2020
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SMART Apartment Marketing Strategies Used For 2020!

Reading Time: 4 minutes As leasing agents, property managers, and VP’s start the transition back to normalcy, apartment marketing strategies may have changed since the last time you were in the office. We have always stressed the importance of digital apartment marketing but as the country adapts to new ways of doing business, you may find your digital marketing efforts will need to be increased. So should you be spending your marketing money on an expensive Internet listing site? Let’s take a look. The latest search trends on Google As Google continues to put more and more focus on local search queries in order... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | May 26, 2020
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The Ultimate FREE Virtual Leasing Guide For Multifamily Marketing

Reading Time: 3 minutes The new normal for touring apartment buildings and units is now a fully digital experience. Download your free virtual leasing guide and start implementing emerging technology, and innovative strategies today. Over the past several weeks, every multifamily community has been able to see the impact of COVID-19. Sudden economic changes and challenges have brought many new tasks for property management teams. Perhaps the most relevant transformations that have occurred are the ones involving virtual leasing. Properties are revising their current leasing strategies to avoid face to face contact and to maintain everything in a virtual manner. Virtual leasing is becoming... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | April 21, 2020
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Multifamily Communities Making A Positive Impact During COVID-19

Reading Time: 3 minutes Everyone is feeling the continuing effects of COVID-19, and it can be very difficult to stay positive during such a challenging time. Property managers are facing the new task of transforming into a full virtual leasing model and not having in-person contact. Despite the difficult circumstances, multifamily communities are going the extra mile for their residents. Many properties have come together to bring their residents extra amounts of joy, and support. At Market Apartments, we wanted to highlight the determined and creative efforts of a few different properties across the country! The following multifamily communities are truly going above, and... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | April 14, 2020
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5 Ways To Maximize Your Apartment Marketing Budget During COVID-19

Reading Time: 6 minutes As COVID-19 continues to affect every industry and individual, many questions are arising within the multifamily community. With sudden economic changes, and a need to save, property managers, and owners are looking to cut costs in a variety of ways. While during this time of crisis, it makes sense to make arrangements, it’s important to know which budget changes are most effective. An apartment marketing budget can be spent on a variety of services, and strategies. With many people confined to their apartment, it’s important to focus on the virtual methods they will turn to. In this article, we’ll discuss... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | April 1, 2020
How Covid effecting multifamily industry
How COVID-19 Is Effecting The Multifamily Industry

Reading Time: 7 minutes COVID-19 has changed the world in a short amount of time. The multifamily industry has been affected in a variety of ways. Temporary, and permanent changes are on the horizon for many property managers, and owners. These changes create many questions and challenges. Throughout the coming weeks, Market Apartments will be reviewing and sharing the most accurate information. Below, you will find a variety of resources in regard to COVID-19 and the multifamily industry. *The information will be regularly updated as new, and accurate information is discovered. Topic #1: Switching To Virtual Leasing Most leasing offices are currently closed and... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | March 25, 2020
smart marketing
Apartment Marketing That Increases Your NOI: Smart Marketing

Reading Time: 8 minutes Smart Marketing is the apartment marketing method that guarantees renters while also increasing your property value, and NOI (net operating income). Instead of spending your entire budget on marketing with large ILS pages (Internet Listing Services), Smart Marketing implements your money directly to your own apartment website. If even a portion of the money you budget for ILS pages is used for your own website, you will experience drastic lead transformations. With Smart Marketing, your multifamily digital marketing budget is going towards the things that matter the most. It is made up of SEO, Schema Markup, AMP, Image Optimization, Automated... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 22, 2020
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How To Gain Apartment Leads Through Interactive Content

Reading Time: 6 minutes Interactive content for apartments is an important 2020 apartment marketing trend. It has recently become more popular, and necessary for a website to have due to shifts in the digital world. There are so many ways that content can generate apartment leads because it can motivate prospects. In this case, interactive content especially creates feelings of community. So the question is, are you fully utilizing content in your apartment marketing? The reality is, you’re always trying to develop content. This content may be for your website, social media, or automated emails. There seems to always be a need for content... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 15, 2020