social media guide
Free Social Media Guide For Apartments And Apartment Marketing

Reading Time: 3 minutes 3.2 billion people around the world use social media on a daily basis. It is quickly taking over the world of digital marketing as more, and more users are relying on it to actually make their choices. Social media can completely change your apartment marketing. It can establish an online presence for your multi-family apartments, and ultimately lead to more prospects. Additionally, social media can make your current residents feel like they’re a part of a community. Everything you need to know about Instagram, Twitter, Facebook, and Instagram management and marketing. In this article, we’ll look at some best practices... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 8, 2020
10 Reasons you should use videos in apartment marketing.
10 Reasons You Should Use Videos In Apartment Marketing

Reading Time: 7 minutes Have you noticed that lately that most of what you see on social media are videos? You no longer have to rely on YouTube alone to learn how to do something or find out about a new product. Instagram, Facebook, Twitter, and even Pinterest have thousands of videos for people to watch and share. Because the majority of people are visual learners and would rather watch a video than read an article, video marketing is becoming the new norm. Videos are one of the quickest and clearest ways to convey a message, educate, or connect with people. Not only that,... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | November 21, 2019
marketing ideas to increase renters
5 Off-Season Marketing Ideas Guaranteed To Increase Renters

Reading Time: 5 minutes The weather is changing, and it’s time to increase potential resident leads! It’s inevitable that marketing tips and tricks need to change throughout the seasons. Certainly, specific times of the year call for greater attention to detail, and a greater need to fill occupancy. Traditionally, most renters move in the spring and summer. It is now the time of the year to try creative multifamily marketing ideas, to avoid potential vacancy issues, and to increase renters. Let’s talk about marketing ideas that are guaranteed to increase renters, especially during the off-season. At Market Apartments, we’ve compiled a combination of ideas... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | November 6, 2019
3d renderings for apartments
3D Renderings For Apartments: 5 Reasons Why You Need Them

Reading Time: 8 minutes 3D Architectural Renderings for apartments have become extremely crucial for apartment marketing. Here are 5 reasons why they are an absolute must for apartment marketing.

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 23, 2019
Creative Halloween Resident Events for 2019
Top 5 Halloween Residents Events

Reading Time: 5 minutes Last year (2019) brought many spectacular in-person Halloween resident events. However, this year (2020) has transformed most resident events into virtual gatherings. Despite the current circumstances, you can still host an incredible Halloween Resident Event! Take your creativity to a virtual realm, and watch your community grow closer even during a pandemic. 1 – Spooky Stories Host a spooky story-time! With the help of modern technology, you can use a live social media stream, and invite your community to tune in. Instagram Live and Facebook Live are both great ways to broadcast your event to your property. Choose from an... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | October 9, 2019
Call Tracking
Benefits of Call Tracking for Apartments.

Reading Time: 3 minutes What is Call Tracking? Call tracking gives properties the ability to see where their calls are coming from with details. Its purpose is to measure offline conversions through different forms of marketing. For example, your apartment website may be generating leads that aren’t being captured. Call tracking for apartments allows your marketing teams to see where prospects found your apartment number, provides caller ID with location, tracks call duration, and can even record calls. How does call tracking work for apartments? Call Tracking provides the source of lead generation. Call tracking can identify which internet sources are getting the most... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | September 25, 2019
5 Benefits of Living in Luxury Apartments
5 Benefits of Living in Luxury Apartments

Reading Time: 4 minutes When you think of luxury apartment living, what comes to mind? For many people, luxury apartment living means a beautiful apartment with new appliances, updated floors or carpet, and an expensive monthly rent payment. What many people don’t realize is that luxury living might SAVE you money in the long run. Below you will find 5 benefits of living in luxury apartments, and different ways it will save you money in the long run! 1. Fitness Centers Although most apartment communities have onsite fitness centers, they may not have the equipment needed for a full-body workout. Luxury apartments are nice... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | September 18, 2019
Communication
Convert Leads to Leases By Effectively Communicating with Prospects

Reading Time: 4 minutes There are many ways to connect with prospects and promote your apartment community. However, the most important thing to remember when communicating with prospects is that you must leave a lasting impression. The hard part is not getting apartment leads, it’s converting leads to leases that can be difficult. Are you using effective communication strategies to retain the best residents and convert your leads to leases? This blog explains the most efficient ways to communicate with both prospects and current residents for more signed leases and long-term residents. Communicate with prospects right away using chatbots. Chatbots have increasingly become popular... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | August 28, 2019
Four apartment logos.
Apartment Branding | 5 Signs You Need A New Apartment Brand

Reading Time: 4 minutes When coming up with a marketing strategy, branding is everything. Because branding is your online image, marketing is all the strategies and objectives used to express that image, Branding ensures that prospects can easily find and recognize you. When they recognize you, they will trust you, if the associations they have with your brand image are positive and clear. If your property is struggling to find new prospects, it might be time to consider rebranding. Invest in new design elements with a more modern look, make sure they align with the feel of your property and what tenants can expect while... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | August 14, 2019
Google search bar and magnifying glass.
How Does Google Affect New Apartment Marketing Trends?

Reading Time: 6 minutes Google is constantly making changes to improve user experience. With Google being the most widely used search engine by far, it’s important for businesses and marketers alike to keep up with the changes as it can affect apartment marketing trends. So what’s new with Google? Well, a few things! Google has made search results more diverse and now provides users with more results related to their search query.  This blog will explain how Google is doing this, and what it means for the apartment industry, so let’s get to it. What’s new with Google? Google has decided they will no... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | July 10, 2019