Results for social media

apartment websites traffic growth
Apartment Websites 101: How To Grow Your Traffic

Reading Time: 10 minutes It’s no secret that the world of apartment marketing is centered around apartment websites. Whether you’re talking about your own website or a large ILS page, nearly every apartment marketing strategy is centered around a website. So how do you create the best apartment website? How do you compete with thousands of competitors on large ILS pages? What can you do to bring more traffic to your website? How To Grow Your Apartment Website Traffic Multifamily marketing truly begins and ends at your website. It is where prospects learn the most about your community, and where they can directly apply... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | March 11, 2020
resident retention plan
A Resident Retention Plan That Keeps Multifamily Residents Happy

Reading Time: 8 minutes Want free resident retention downloads? What is resident retention? The definition of a resident retention plan is an overall effort made by a property management team to increase the satisfaction of their current residents. Resident retention is important simply because happy residents, want to keep living at your property. The more reasons that you can give them to stay, the better. Each effort plays into the bigger goal of lessening resident turnovers. The longer that you can keep your residents engaged, the more money your property will save in the long run. Lease renewal is a simpler process and has... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | February 18, 2020
21 lease up ideas
21 Apartment Lease-Up Marketing Ideas To Increase Occupancy

Reading Time: 24 minutes How To Market A Lease-Up A lease-up is a newly available property that is not finished but is scheduled to be completed at a specific time. It usually implies that while the building is undergoing, and completing construction, prospects can still sign a lease. With a lease-up, you’re going to perhaps run into unique challenges that you wouldn’t otherwise face. For this reason, it’s important to be aware of the adaptations that you may need to make while marketing your lease-up property. Many new multifamily communities are constantly being developed, and you will need to stand out from the crowd.... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | February 5, 2020
smart marketing
Apartment Marketing That Increases Your NOI: Smart Marketing

Reading Time: 8 minutes Smart Marketing is the apartment marketing method that guarantees renters while also increasing your property value, and NOI (net operating income). Instead of spending your entire budget on marketing with large ILS pages (Internet Listing Services), Smart Marketing implements your money directly to your own apartment website. If even a portion of the money you budget for ILS pages is used for your own website, you will experience drastic lead transformations. With Smart Marketing, your multifamily digital marketing budget is going towards the things that matter the most. It is made up of SEO, Schema Markup, AMP, Image Optimization, Automated... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 22, 2020
interactive content
How To Gain Apartment Leads Through Interactive Content

Reading Time: 6 minutes It has recently become more popular, and necessary for a website to have due to shifts in the digital world. There are so many ways that content can generate apartment leads because it can motivate prospects. In this case, interactive content especially creates feelings of community. So the question is, are you fully utilizing content in your apartment marketing? The reality is, you’re always trying to develop content. This content may be for your website, social media, or automated emails. There seems to always be a need for content everywhere, but it can be exhausting. This requires a lot of... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 15, 2020
ways to get residents involved
7 Ways To Get Your Residents Involved During The Christmas Season

Reading Time: 6 minutes It is officially the Christmas season, and it is time to get your residents involved! Your residents may have a lot of activities to go to, or they may be feeling lonely. Either way, they're going to appreciate your apartment communities' efforts to ring in the holidays.

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | December 4, 2019
10 Reasons you should use videos in apartment marketing.
10 Reasons You Should Use Videos In Apartment Marketing

Reading Time: 7 minutes Have you noticed that lately, most of what you see on social media are videos? You no longer have to rely on YouTube alone to learn how to do something or find out about a new product. Instagram, Facebook, Twitter, and even Pinterest have thousands of videos for people to watch and share. Because the majority of people are visual learners and would rather watch a video than read an article, video marketing is becoming the new norm. Videos are one of the quickest and clearest ways to convey a message, educate, or connect with people. Viewers retain 95% of... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | November 21, 2019
3d renderings for apartments
3D Renderings For Apartments: 5 Reasons Why You Need Them

Reading Time: 8 minutes 3D Architectural Renderings for apartments have become extremely crucial for apartment marketing. Here are 5 reasons why they are an absolute must for apartment marketing.

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 23, 2019
Halloween Resident Events
Top Halloween Resident Events

Reading Time: 9 minutes Last year brought many spectacular in-person Halloween resident events. However, this year has transformed most resident events into virtual gatherings. Despite the current circumstances, you can still host an incredible Halloween Resident Event! Take your creativity to a virtual world and watch your community grow closer, even during challenging times. Join me as we explore innovative and fun Halloween event ideas that you can easily adapt for your apartment community. I’ll share tips and tricks to make each event a success. 1 – Spooky Stories Host a spooky story-time! With the help of modern technology, you can use a live... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 9, 2019
Apartment Branding
Apartment Branding: Key to Higher Rent and Occupancy Rates

Reading Time: 16 minutes In the ever-evolving world of real estate, apartment branding emerges as an important factor for achieving high occupancy. It’s not just about logos or catchy slogans; instead, it involves the art of creating a community identity that deeply resonates with your residents and prospects. Properties with strong branding have an average of 7% higher occupancy rates. And there’s good reason for this. Picture an apartment complex that goes beyond being just a residence; it becomes a lifestyle choice, a mirror reflecting the aspirations and values cherished by its renters. It metamorphoses a physical location into a vibrant community, possessing a... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | August 14, 2019