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Smart Apartments and Technology
How To Turn Your Apartment Into A Smart Apartment

Reading Time: 10 minutes Smart apartments are the new luxury in the multifamily world. These highly technical apartment amenities may be the reason that you get more prospects! Any property can easily add these features to their community that will take it to the next level. Smart apartments often contribute to more resident happiness and are more likely to be chosen in the leasing process. Everything about these “smart” additions is based on convenience. They can bring a level of simplicity that sets apart any property from all of the rest. Smart technology additions can ultimately make an entire difference in how the prospect... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | March 3, 2021
apartment specials to market
11 Creative Apartment Specials To Market To Future Renters

Reading Time: 8 minutes Creative apartment marketing specials can be the way to your future residents’ hearts! Specials can ultimately be the reason that a prospect chooses your community over someone else. The most common specials include discounts on rent or a free security deposit. Creative apartment specials are innovative strategies and offers designed to attract and retain residents in an apartment community. They go beyond traditional discounts and incentives by providing unique, personalized experiences and services that cater to the modern renter’s lifestyle and preferences. The significance lies in their ability to differentiate an apartment community in a competitive market, enhance resident satisfaction,... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 19, 2021
Gen Z Renters
How to Attract And Keep Gen-Z Renters In Your Community

Reading Time: 5 minutes The next generation of renters is on the rise, and it’s now crucial to focus on Gen-Z apartment marketing strategies and methods. Gen-Zers bring many new perspectives, wants, and needs to the table, so it’s essential to shift from millennial attitudes. Despite the two generations sharing common goals, Gen-Z wants greater personalization, better technology, clearer stability, and more lifestyle features. Properties of any kind will benefit from Gen-Z targeted marketing as it’s something that will only continue to grow over the coming years. While attracting Gen-Z renters is one thing, keeping them as your renters is another. Applying specific resident... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | December 8, 2020
must have apartment marketing ideas
5 Must-Have Digital Apartment Marketing Ideas For More Leads

Reading Time: 7 minutes It’s no secret that apartment marketing consists of a variety of digital marketing ideas that can assist you in finding high-quality leads, and leases. However, with so many methods, it’s easy to place your attention on the spots that aren’t essential. It’s helpful to narrow it down to the most important tactics, the ones that will greatly impact your ability to get in front of your target audience. With the right strategies, your property can truly grow like never before. Local listings = secret weapon. It’s becoming more and more evident that local listings are a gold mine for SEO!... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | August 19, 2020
renter follow up template
How To Create The Best Renter Follow-Up For More Leases

Reading Time: 14 minutes Many properties lose potential residents throughout the renter follow-up phase. A property’s lack of strategy causes prospects to not make it to the next step of the renting process. While most of the focus is on generating high-quality leads, there should also be an added measurement of focus on follow-up. Without a strong follow-up, gaining high-quality leads can result in lost renters. As a renter begins the search for their new apartment, they’ll most likely visit a variety of properties. To improve your follow-up, you’re going to have to find a way to stand out from the crowd. Many simple... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | July 14, 2020
50 apartment marketing ideas
50 Apartment Marketing Ideas That Will Transform Your Leasing

Reading Time: 26 minutes Apartment marketing begins and ends with creativity. With so many online and offline options it can be difficult to know where to begin. When apartments are sitting in vacancy it can be a huge setback for you and your team. Not to mention, finding good residents and tenants can often be challenging. However, there are a variety of apartment marketing ideas that you can use to occupy a vacant unit! Digital marketing encompasses a wide range of tactics, such as search engine optimization (SEO), social media advertising, email marketing, and online listing platforms, all aimed at reaching a wider audience... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | June 23, 2020
leave better reviews
15 Ways To Motivate Residents To Leave Better Apartment Reviews

Reading Time: 10 minutes Can you imagine what better apartment reviews would do for your apartment marketing? The way that residents feel about your community can create a chain reaction to how others feel. Reviews truly do have the power to sway prospects negatively, or positively. This can seem quite daunting as your reviews are mainly in the hands of your residents. However, there are many strategies you can use to motivate your residents to leave the kind of reviews that you’re looking for. Take charge of getting better apartment reviews by providing your residents with what they need to leave a positive impact... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | June 9, 2020
apartment marketing strategies
Future-Proof Strategies for Effective Apartment Marketing

Reading Time: 10 minutes As the real estate industry marches forward, apartment marketing is transforming. We have always stressed the importance of digital apartment marketing. That hasn’t changed. But, as we adapt to new ways of doing business, you may find you’ll need to adjust your digital marketing efforts. Digital strategies, AI integration, inclusivity, and sustainability are taking center stage. As these trends evolve, we start to wonder if the value of internet listing sites is what it used to be. The future of apartment marketing is not just about listings; it’s about creating an immersive digital experience that starts from the search engine... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | May 26, 2020
Making your apartments visible online.
How To Build Your Multifamily Web Presence And Be Found Online

Reading Time: 13 minutes The online presence of a business is essential for any growth, especially for apartments and leasing strategies. To be found online, you have to establish certain practices that will ensure that you appear when someone is searching certain terms. However, a web presence extends far beyond just the search engines. Your online presence also includes how people interpret you, and what they will think of when they see your business online. In short, your digital presence now acts similarly to a storefront, where someone can navigate to your website and determine their thoughts, feelings, and opinions of what you have... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | May 6, 2020
virtual resident event ideas
25 Virtual Resident Event Ideas For Multifamily Communities

Reading Time: 11 minutes For the foreseeable future, multifamily communities will have to transform their resident retention efforts into virtual resident events. While the exact timeline of COVID-19 is unpredictable, it will be a while before large groups can gather together. Yet despite current circumstances, it is still extremely important to have resident events to increase your resident’s satisfaction. With the current economic struggles and more, residents need an increased amount of information and connection. It is the perfect time to provide features, and services for your residents that are still accessible despite social distancing. Not to mention, everyone can use extra activities, entertainment,... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | April 8, 2020