create the best multifamily marketing funnel
How To Create The Best Multifamily Marketing Funnel

Reading Time: 7 minutes Creating the best multifamily marketing funnel starts by understanding each of the steps that your prospects go through. Selecting an apartment and signing a lease is not just a one-time decision. The process that people follow to make an informed decision on an apartment involves many steps. Whether you realize it or not, it requires anyone to pass through several stages of advertising. It is not enough to approach your apartment marketing with one strategy because your future residents may be drawn to your marketing in various ways and places. Building the best multifamily marketing funnel includes reviewing each of... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | July 14, 2021
why your marketing may not work
7 Reasons Your Apartment Marketing Might Not Be Working

Reading Time: 4 minutes As we are now more than halfway through the year, you may be wanting to set new apartment marketing goals and have better apartment marketing strategies. The truth is, there could be a variety of reasons why your marketing isn’t working. Therefore, it’s important to look at the areas that could be hurting your success. With a few simple changes, you can be on your way to better apartment marketing ideas that will help you gain more leads. It’s never too late to make adjustments and start implementing things that will really make a difference. If you’re ready to see... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | June 23, 2021
top digital apartment marketing trends
The Top Digital Apartment Marketing Trends Right Now

Reading Time: 4 minutes With various digital apartment marketing trends circling, it’s essential to know which ones are worth your time. There always seems to be a lot to do, and it’s important to narrow down your task list with the right strategies. When it comes to apartment marketing, everyone wants to know where to place their time. Time is crucial, and you want to leverage it on the methods that will move your property forward. Therefore, it’s essential to evaluate all of the apartment marketing ideas out there to determine where your focus should be. While trends come and go, there are a... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | June 9, 2021
using seo and ppc while rebranding
6 Benefits Of Using Apartment SEO and PPC While Rebranding

Reading Time: 5 minutes When your multifamily community goes through a rebrand, it’s essential to be highly aware of the effect that it can have on your website traffic. If you change your name or revamp your site, you’re going to want to prioritize both apartment SEO and PPC. There are many reasons why these two strategies will make a difference in how much traffic you receive. Many properties will rebrand but will not be aware of the methods needed to get your site more visible. If you have recently undergone rebranding or you’re planning on rebranding your apartments, you should implement a strategized... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | April 21, 2021
Smart Apartments and Technology
How To Turn Your Apartment Into A Smart Apartment

Reading Time: 10 minutes Smart apartments are the new luxury in the multifamily world. These highly technical apartment amenities may be the reason that you get more prospects! Any property can easily add these features to their community that will take it to the next level. Smart apartments often contribute to more resident happiness and are more likely to be chosen in the leasing process. Everything about these “smart” additions is based on convenience. They can bring a level of simplicity that sets apart any property from all of the rest. Smart technology additions can ultimately make an entire difference in how the prospect... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | March 3, 2021
apartment marketing mistakes
10 Apartment Marketing Mistakes That Are Holding Your Property Back

Reading Time: 5 minutes Your multifamily advertising to-do list may be getting longer and longer, so it’s essential to understand what to prioritize first. It’s crucial to analyze what apartment marketing mistakes could be holding your property back. There may be simple things that you are and aren’t doing that affect your community’s potential. Dive into the areas that you can improve to level-up your property in the best ways. Even if you have the best marketing ideas for your apartment, keep in mind that if you don’t carry them out well, you may not get the desired results. It’s critical to regularly review... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | February 9, 2021
apartment specials to market
11 Creative Apartment Specials To Market To Future Renters

Reading Time: 8 minutes Creative apartment marketing specials can be the way to your future residents’ hearts! Specials can ultimately be the reason that a prospect chooses your community over someone else. The most common specials include discounts on rent or a free security deposit. Creative apartment specials are innovative strategies and offers designed to attract and retain residents in an apartment community. They go beyond traditional discounts and incentives by providing unique, personalized experiences and services that cater to the modern renter’s lifestyle and preferences. The significance lies in their ability to differentiate an apartment community in a competitive market, enhance resident satisfaction,... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 19, 2021
Gen Z Renters
How to Attract And Keep Gen-Z Renters In Your Community

Reading Time: 5 minutes The next generation of renters is on the rise, and it’s now crucial to focus on Gen-Z apartment marketing strategies and methods. Gen-Zers bring many new perspectives, wants, and needs to the table, so it’s essential to shift from millennial attitudes. Despite the two generations sharing common goals, Gen-Z wants greater personalization, better technology, clearer stability, and more lifestyle features. Properties of any kind will benefit from Gen-Z targeted marketing as it’s something that will only continue to grow over the coming years. While attracting Gen-Z renters is one thing, keeping them as your renters is another. Applying specific resident... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | December 8, 2020
must have apartment marketing ideas
5 Must-Have Digital Apartment Marketing Ideas For More Leads

Reading Time: 7 minutes It’s no secret that apartment marketing consists of a variety of digital marketing ideas that can assist you in finding high-quality leads, and leases. However, with so many methods, it’s easy to place your attention on the spots that aren’t essential. It’s helpful to narrow it down to the most important tactics, the ones that will greatly impact your ability to get in front of your target audience. With the right strategies, your property can truly grow like never before. Local listings = secret weapon. It’s becoming more and more evident that local listings are a gold mine for SEO!... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | August 19, 2020
renter follow up template
How To Create The Best Renter Follow-Up For More Leases

Reading Time: 14 minutes Many properties lose potential residents throughout the renter follow-up phase. A property’s lack of strategy causes prospects to not make it to the next step of the renting process. While most of the focus is on generating high-quality leads, there should also be an added measurement of focus on follow-up. Without a strong follow-up, gaining high-quality leads can result in lost renters. As a renter begins the search for their new apartment, they’ll most likely visit a variety of properties. To improve your follow-up, you’re going to have to find a way to stand out from the crowd. Many simple... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | July 14, 2020