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11 Creative Apartment Specials To Market To Future Renters

Reading Time: 3 minutes Apartment specials can be the way to your future residents’ hearts! Specials can ultimately be the reason that a prospect chooses your community over someone else. The most common specials include discounts on rent or a free security deposit. However, there are other creative apartment advertisement ways that you can add something unique to your community. Not to mention, these ideas can separate you from the rest of the competition! Consider implementing the ideas below for a unique way to draw in our future community. 1. Discounted Security Deposit Perhaps one of the most standard and straightforward apartment specials is... View Article

Apartment Marketing Specialist: Isabella Housel

by Isabella Housel | January 19, 2021

How to Attract And Keep Gen-Z Renters In Your Community

Reading Time: 5 minutes The next generation of renters is on the rise, and it’s now crucial to focus on Gen-Z apartment marketing strategies and methods. Gen-Zers bring many new perspectives, wants, and needs to the table, so it’s essential to shift from millennial attitudes. Despite the two generations sharing common goals, Gen-Z wants greater personalization, better technology, clearer stability, and more lifestyle features. Properties of any kind will benefit from Gen-Z targeted marketing as it’s something that will only continue to grow over the coming years. While attracting Gen-Z renters is one thing, keeping them as your renters is another. Applying specific resident... View Article

by Isabella Housel | December 8, 2020

The 7 Best Ideas For Apartment Marketing

Reading Time: 7 minutes Are you ready for apartment marketing in 2021? This year is quickly winding down, and it’s essential to review what has and hasn’t worked in 2020. It’s a little wild to look back on the trends that we initially thought would make this year one of a kind. No one could have predicted the events of 2020 and how they would affect the world of digital marketing. This year more than ever, having a functional toolbelt of digital methods was crucial to business survival. In the wake of a global pandemic, many properties faced new challenges, including rental deferments, the... View Article

by Isabella Housel | November 16, 2020

Google Updates May Change Your Apartment Website Ranking

Reading Time: 3 minutes Did you know that Google regularly performs small and large algorithm updates? In fact, search results change all the time. You may notice more significant changes in organic search after Google’s major core algorithm updates. Understanding these changes and being aware of search engine optimization’s continuous evolution will help you understand why your website may be changing. Google has been performing algorithm updates for several years now. Each update can bring a variety of changes to the way that Google sees your site. Websites that have ranked well may experience a drop in their search engine rankings. At the same... View Article

by Isabella Housel | November 2, 2020

5 Must-Have Digital Apartment Marketing Ideas For More Leads

Reading Time: 7 minutes It’s no secret that apartment marketing consists of a variety of digital marketing ideas that can assist you in finding high-quality leads, and leases. However, with so many methods, it’s easy to place your attention on the spots that aren’t essential. It’s helpful to narrow it down to the most important tactics, the ones that will greatly impact your ability to get in front of your target audience. With the right strategies, your property can truly grow like never before. Local listings = secret weapon. It’s becoming more and more evident that local listings are a gold mine for SEO!... View Article

by Isabella Housel | August 19, 2020

How To Create The Best Renter Follow-Up For More Leases

Reading Time: 5 minutes Many properties lose potential residents throughout the renter follow-up phase. A property’s lack of strategy causes prospects to not make it to the next step of the renting process. While most of the focus is on generating high-quality leads, there should also be an added measurement of focus on follow-up. Without a strong follow-up, gaining high-quality leads can result in lost renters. There are many simple methods that will transform your follow-up, which will in turn transform your leasing. When you combine both an increased amount of web traffic, and a better follow-up plan, your property will be unstoppable. Learn... View Article

by Isabella Housel | July 14, 2020

50 Apartment Marketing Ideas That Will Transform Your Leasing

Reading Time: 23 minutes Apartment marketing begins and ends with creativity. With so many online and offline options it can be difficult to know where to begin. When apartments are sitting in vacancy it can be a huge setback for you and your team. Not to mention, finding good residents and tenants can often be challenging. However, there are a variety of apartment marketing ideas that you can use to occupy a vacant unit! Digital marketing encompasses a wide range of tactics, such as search engine optimization (SEO), social media advertising, email marketing, and online listing platforms, all aimed at reaching a wider audience... View Article

by Isabella Housel | June 23, 2020

SMART Apartment Marketing Strategies Used For 2020!

Reading Time: 4 minutes As leasing agents, property managers, and VP’s start the transition back to normalcy, apartment marketing strategies may have changed since the last time you were in the office. We have always stressed the importance of digital apartment marketing but as the country adapts to new ways of doing business, you may find your digital marketing efforts will need to be increased. So should you be spending your marketing money on an expensive Internet listing site? Let’s take a look. The latest search trends on Google As Google continues to put more and more focus on local search queries in order... View Article

Apartment Marketing Specialist: Dana Perez

by Dana Perez | May 26, 2020

The Ultimate FREE Virtual Leasing Guide For Multifamily Marketing

Reading Time: 3 minutes The new normal for touring apartment buildings and units is now a fully digital experience. Download your free virtual leasing guide and start implementing emerging technology, and innovative strategies today. Over the past several weeks, every multifamily community has been able to see the impact of COVID-19. Sudden economic changes and challenges have brought many new tasks for property management teams. Perhaps the most relevant transformations that have occurred are the ones involving virtual leasing. Properties are revising their current leasing strategies to avoid face to face contact and to maintain everything in a virtual manner. Virtual leasing is becoming... View Article

by Isabella Housel | April 21, 2020

Apartment Marketing That Increases Your NOI: Smart Marketing

Reading Time: 8 minutes Smart Marketing is the apartment marketing method that guarantees renters while also increasing your property value, and NOI (net operating income). Instead of spending your entire budget on marketing with large ILS pages (Internet Listing Services), Smart Marketing implements your money directly to your own apartment website. If even a portion of the money you budget for ILS pages is used for your own website, you will experience drastic lead transformations. With Smart Marketing, your multifamily digital marketing budget is going towards the things that matter the most. It is made up of SEO, Schema Markup, AMP, Image Optimization, Automated... View Article

by Isabella Housel | January 22, 2020

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