create the best multifamily marketing funnel
How To Create The Best Multifamily Marketing Funnel

Reading Time: 7 minutes Creating the best multifamily marketing funnel starts by understanding each of the steps that your prospects go through. Selecting an apartment and signing a lease is not just a one-time decision. The process that people follow to make an informed decision on an apartment involves many steps. Whether you realize it or not, it requires anyone to pass through several stages of advertising. It is not enough to approach your apartment marketing with one strategy because your future residents may be drawn to your marketing in various ways and places. Building the best multifamily marketing funnel includes reviewing each of... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | July 14, 2021
Apartment marketing not working
Reasons Your Apartment Marketing Might Not Be Working

Reading Time: 9 minutes In today’s rental market, it’s really important to market your community well. However, there are times when your apartment marketing strategy might not be working and you aren’t attracting the tenants that you need. Property managers often face a lot of pressure to achieve specific goals for bringing new residents into their community. If you’re having trouble filling the vacancies that you need to, it might be time to rethink your approach. With a few simple changes, you can be on your way to better apartment marketing ideas that will help you gain more leads and leases. It’s never too... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | June 23, 2021
The Top Digital Apartment Marketing Trends to Watch

Reading Time: 9 minutes In today’s fast-moving world of apartment marketing, digital tools are no longer just optional, they’re essential for standing out. With so many apartments to choose from, attracting the right tenants takes more than just a “for rent” sign. The way apartments are marketed is always changing, and old methods might not work as well anymore. To get noticed in this crowded market, apartment communities need to follow apartment marketing ideas and trends that catch the attention of potential renters and keep them interested. It’s about making a connection and helping future tenants imagine themselves living in the space before they... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | June 9, 2021
Apartment photography tips
The Ultimate Guide To Apartment Photography and Virtual Tours

Reading Time: 6 minutes Apartment photography and virtual tours are key for attracting renters today. Great visuals can make a big difference in getting someone to choose your property. Using old or poor-quality images can turn potential renters away and greatly affect your apartment’s digital marketing. High quality visuals improve your website and help you shine on social media. Good apartment photography and virtual tours better connect you with potential tenants and show off your property’s best features. If your visuals haven’t been updated in a couple of years, it’s time for a change. Investing in quality apartment photography can help your property fill... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | May 5, 2021
using seo and ppc while rebranding
6 Benefits Of Using Apartment SEO and PPC While Rebranding

Reading Time: 5 minutes When your multifamily community goes through a rebrand, it’s essential to be highly aware of the effect that it can have on your website traffic. If you change your name or revamp your site, you’re going to want to prioritize both apartment SEO and PPC. There are many reasons why these two strategies will make a difference in how much traffic you receive. Many properties will rebrand but will not be aware of the methods needed to get your site more visible. If you have recently undergone rebranding or you’re planning on rebranding your apartments, you should implement a strategized... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | April 21, 2021
Smart Apartments and Technology
How To Turn Your Apartment Into A Smart Apartment

Reading Time: 10 minutes Smart apartments are the new luxury in the multifamily world. These highly technical apartment amenities may be the reason that you get more prospects! Any property can easily add these features to their community that will take it to the next level. Smart apartments often contribute to more resident happiness and are more likely to be chosen in the leasing process. Everything about these “smart” additions is based on convenience. They can bring a level of simplicity that sets apart any property from all of the rest. Smart technology additions can ultimately make an entire difference in how the prospect... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | March 3, 2021
Apartment Marketing Mistakes
Apartment Marketing Mistakes That Are Holding Your Property Back

Reading Time: 7 minutes Is your apartment marketing strategy stuck in a rut? Discover the common mistakes that could be dragging your property’s success down and learn how to turn things around. As your to-do list for multifamily advertising grows, it’s important to prioritize which tasks will be the most effective. Start by identifying and addressing marketing pitfalls that might be holding your property back.  Simple adjustments in your approach can make a big difference in your community’s success. Even with great marketing ideas, their impact can be limited if they aren’t executed by professionals. Regularly review your marketing strategies, analyze your data, and... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | February 9, 2021
apartment specials to market
11 Creative Apartment Specials To Market To Future Renters

Reading Time: 8 minutes Creative apartment marketing specials can be the way to your future residents’ hearts! Specials can ultimately be the reason that a prospect chooses your community over someone else. The most common specials include discounts on rent or a free security deposit. Creative apartment specials are innovative strategies and offers designed to attract and retain residents in an apartment community. They go beyond traditional discounts and incentives by providing unique, personalized experiences and services that cater to the modern renter’s lifestyle and preferences. The significance lies in their ability to differentiate an apartment community in a competitive market, enhance resident satisfaction,... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 19, 2021
Gen Z Renters
How to Attract And Keep Gen-Z Renters In Your Community

Reading Time: 5 minutes The next generation of renters is on the rise, and it’s now crucial to focus on Gen-Z apartment marketing strategies and methods. Gen-Zers bring many new perspectives, wants, and needs to the table, so it’s essential to shift from millennial attitudes. Despite the two generations sharing common goals, Gen-Z wants greater personalization, better technology, clearer stability, and more lifestyle features. Properties of any kind will benefit from Gen-Z targeted marketing as it’s something that will only continue to grow over the coming years. While attracting Gen-Z renters is one thing, keeping them as your renters is another. Applying specific resident... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | December 8, 2020
renter follow up template
How To Create The Best Renter Follow-Up For More Leases

Reading Time: 13 minutes Many properties lose potential residents throughout the renter follow-up phase. A property’s lack of strategy causes prospects to not make it to the next step of the renting process. While most of the focus is on generating high-quality leads, there should also be an added measurement of focus on follow-up. Without a strong follow-up, gaining high-quality leads can result in lost renters. As a renter begins the search for their new apartment, they’ll most likely visit a variety of properties. To improve your follow-up, you’re going to have to find a way to stand out from the crowd. Many simple... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | July 14, 2020