Increasing your apartment website traffic starts with following the right strategies. With the correct methods in place, you can rapidly increase your traffic. The more you increase your website traffic, the more leads and leases you will get in the long run. Discover visitor retention strategies that will make all the difference!
Why is my website not getting traffic?
Your website may not be receiving much traffic for a variety of reasons. Here are some potential examples:
Lack of visibility: People won’t be able to access your website if they are unaware that it even exists. Make sure to advertise your website using a variety of means, including social media, email marketing, and SEO.
Poor search engine rankings: It will be challenging for visitors to locate your website if it does not rank well in search engine results. Make sure to optimize the content and meta tags on your website. A higher Click-Through Rate (CTR) can improve your search engine rankings. Numerous studies found that the average CTR for a first-position Google search result is 31.7%.
Poor user experience and website design: Visitors are less likely to stick around if your website is difficult to use or ugly. Be sure to consider the user experience when designing your website.
Lack of valuable and topical information: Visitors won’t stay on websites with little or out-of-date content. Make sure you give your visitors information that is current, pertinent, and useful.
Slow loading times: According to Google, 53% of mobile users leave a page that takes longer than three seconds to load. Visitors may leave a website if it takes too long to load. To make your website load more quickly, be careful to optimize your graphics, code, and hosting.
Not mobile responsive: Ensuring your website is mobile-responsive is not just user-friendly, but also SEO-critical. It’s crucial to make sure your website is optimized for various screen sizes and resolutions as more and more people access the internet via mobile devices.
Working to build your website traffic is essential to transforming your apartment marketing. Take the time to increase conversion rates on your apartment website by making your site better and building that organic traffic that everyone is trying to get to their site.Start gaining more apartment website traffic with the hacks below!
1. Consider The Renter Experience
To bring an abundance of new traffic to your apartment website, you’re going to need to start by looking at the entire renter experience. Many properties forget that it is not likely for a prospect to stumble on your website. Your future renters often go through several steps of advertising before landing on your website. There are methods each property can implement to streamline the multifamily leasing process.
Understanding the needs and preferences of your target audience can significantly influence your SEO strategy and ultimately drive more web traffic. Start a multifamily marketing funnel so you can guide your prospects along! Engaging prospective residents through interactive site features and valuable, up-to-date information can significantly improve your website’s dwell time and, consequently, its search engine rankings.
2. Get A Website Audit
It’s hard to know where to improve if you don’t know where to start. For your apartment website to gain more traffic, you’re going to need an apartment marketing team to review where your current site is and where the improvements can be made. With a thorough report of what’s missing, you will be able to move forward with the necessary adjustments. Not all adjustments to a website are beneficial, so by having an audit, you can guarantee that the work done will be productive.
3. Work With Experts
As a property manager or owner, you can’t do it all, and you shouldn’t have to! Having to brainstorm new ideas for your website constantly is exhausting and time-consuming. You deserve to have a team behind you that is ready and willing to help build your site traffic. It’s so common to see properties trying to complete all of the marketing tasks on their own. The benefits of having multifamily experts complete tasks for you will change your entire apartment marketing strategy. If you aren’t working directly with an apartment marketing company, now is the time to get started.
4. Try New Strategies
Perhaps you have been using the same apartment marketing strategies for the past several years and are seeing a decline in results. To gain more traffic, you have to be willing to try new apartment advertising strategies. Your multifamily website can only get better by following new findings.
Websites that aren’t ever updated have a tough time growing their website traffic. The search engine algorithms are brilliant and can take note if your website is being up to date or not. Google searches for recent updates that show that your website is relevant to what your renters are searching for.
Understanding Google search behavior can help you tailor your content and meta tags to what your prospective residents are actively looking for.
5. Utilize Other Marketing Methods
There are a variety of apartment marketing strategies that work! So it’s essential not to get stuck using the same methods over and over again. You can combine the best practices for optimal results, such as social media and paid advertising. Diversifying your apartment’s digital marketing tactics allows you to increase your traffic and show up in more places online.
Don’t underestimate the power of social media marketing; platforms like Instagram and Facebook can be potent ways to increase visibility and direct traffic to your website. If you’re only investing in paid advertising on ILS pages, the chances are that you’re missing out on a lot of traffic. Your marketing efforts should be a blend of traditional advertising channels and digital strategies to effectively reach a broader spectrum of prospective residents.
Meet with an apartment marketing company to determine the best approach.
6. Start Google Ads
One of the quickest and best ways to bring more traffic to your website is to ramp up your Google Ads! With the right Google Ads in place, you can increase your visibility. Google Ads function as an online billboard that can draw in prospects already familiar with your property. Everyone gets online to search for a place to live and uses the search engines to assist in their final decision. Start bringing more of your future residents to your apartment website today!
Quality leads often come from a well-optimized website that ranks high in search results, so don’t underestimate the power of on-page and off-page SEO in your marketing efforts.
7. Rebrand Your Property
It’s nearly impossible for your website to perform well if your brand doesn’t speak to your audience. For your website to accumulate more traffic, you need to have an attractive brand. Your brand is ultimately what will determine the way that your website looks and feels. Without a solid brand image, it will be hard to keep anyone on your website. The longer you can keep your future residents on your website, the better it will perform in the long run.
High quality visuals and an intuitive user interface can make a world of difference in keeping prospective residents engaged and converting them into quality leads. Consider how you can change your brand to transform your website. For some properties, a simple update to marketing materials with a more modern design that reflects the property can be all that is needed. For others, a complete rebrand of a multifamily property can be the best solution. Start fresh and let prospects see that new outlook with contemporary, clear branding.
8. Develop A New Website
It may be time to create a new apartment website! Many websites are outdated and are not built in a way that is beneficial for their traffic. With a new website structure, you can ensure that you have everything in place the way it needs to be. This includes building your website in a way that works for Google! Not every website functions well with search engines. A new website will also allow you to try new apartment marketing strategies. Don’t underestimate the power of starting fresh.
9. Create New Content
Every website needs professional, well-written, and relevant content. Content is such a huge proponent in how well your website performs! Google and other search engines look specifically at the relevancy and personalization of your content. If your site isn’t informational, entertaining, and current, you will miss out on a lot of potential traffic. Content is always crucial, and to take your apartment website to the next level, you will need new content. Regularly updating your content is key to sustaining web traffic; stale or outdated information can deter potential renters.
To ensure your apartment website shows up in Google search results, it’s not just about SEO; it’s also about creating high-quality content that caters to the needs of your prospective residents, thereby boosting your marketing efforts and generating quality leads.
10. Improve Website Functionality
Having a website that looks aesthetically pleasing is essential but having one that functions well consistently is the most critical aspect of your apartment website. Not only do your prospects need a functional website to explore, but the search engines require certain elements of your website to perform well.
11. Implement Local SEO
46% of all Google searches are looking for local information. This emphasizes the importance of local SEO. Many properties underestimate the power of local SEO. Local SEO for apartments consists of the local areas of the search engines such as the maps, Google My Business, Yelp, etc.
With more and more future renters turning to these avenues to search for their new apartments, it’s more critical than ever to update your local SEO regularly`. These updates can include posting to your Google My Business, updating your specials, and ensuring the correct information is in place.
It’s crucial to remember that increasing traffic takes time and is a continuous process. It calls for ongoing work and development.
To amplify your search engine optimization efforts, consider incorporating long-tail keywords that your target audience is likely to use. Furthermore, it would be beneficial if you could track the traffic to your website using analytics tools, such as Google Analytics, and spot any problems that might be keeping people away.
Common Mistakes To Avoid
Let’s cut to the chase. You’re here to figure out what’s stifling the traffic to your apartment website. You’ve tried standard techniques, but a piece of the puzzle is still absent. It’s time to reveal the common mistakes that may be holding you back.
Ignoring the Power of Retargeting
You’ve got visitors, but they’re not converting. Why? You’re not following them around the digital world. Retargeting is more than just a buzzword; it’s a strategy that can significantly boost your conversion rates. Use retargeting pixels to show tailored ads to people who’ve visited your site but haven’t taken action yet. Website visitors who are retargeted with display ads are 70% more likely to convert.
Neglecting Website Speed on Mobile Devices
Sure, your website loads fast on a desktop, but have you checked its speed on mobile devices? Slow mobile speed can be a deal-breaker. Use tools like Google’s PageSpeed Insights to check and optimize your website’s loading time on mobile devices.
Overlooking the Importance of A/B Testing
You might think your website is perfect, but the numbers might say otherwise. A/B testing isn’t just for tech gurus; it’s a must for anyone serious about website performance. Test different versions of your landing pages, CTAs, and even color schemes to see what resonates with your audience.
Not Utilizing Schema Markup
You’ve optimized your content, but have you heard of Schema Markup? It’s code that you put on your website to help search engines provide more informative results for users. For apartment websites, this could mean showcasing ratings, price ranges, and availability right in the search results.
Inadequate Tracking and Reporting
You can’t improve what you can’t measure. Yet, many people set and forget their analytics tools. Regularly dive into your analytics to understand user behavior, traffic sources, and more. Use this data to refine your strategies continually.
Did You Know?
- Google’s Core Web Vitals are becoming a significant ranking factor, affecting your apartment website’s visibility. These vitals measure the user experience in terms of loading performance, interactivity, and visual stability. Ignoring them could mean a dip in your search rankings, affecting your organic traffic.
- Voice search is on the rise, especially among younger demographics who are likely to be apartment hunters. Optimizing your website for voice search by focusing on conversational keywords and phrases can give you an edge in attracting more organic traffic.
- The use of chatbots can not only improve user engagement but also contribute to SEO. Search engines view user engagement metrics as a sign of site quality. A chatbot can keep visitors on your site longer, which can positively impact your site’s SEO.
- The concept of E-E-A-T (Experience, Expertise, Authority, Trustworthiness) is crucial in Google’s ranking algorithm. For an apartment website, showcasing customer testimonials and industry certifications.
Several strategies exist for utilizing social media to boost your website traffic:
Share links to your website on your social media accounts and urge others to do the same.
Make social media posts that are interesting to read and easy to share to get visitors.
Work with bloggers in your niche and take advantage of their networks to increase traffic to your website.
Categorised in: Apartment Marketing
This post was written by Isabella Housel
Isabella Housel is a passionate and versatile professional writer with a deep love for words and a commitment to crafting compelling content that engages, informs, and inspires. With many years of experience in the industry, she has honed her skills across various genres, from creative storytelling to informative articles and technical documentation.