The 11 Best Hacks To Increase Your Apartment Website Traffic

August 25, 2021 9:08 am Published by Leave your thoughts
Last Modified: August 25, 2021 9:40 am
Reading Time: 4 minutes

Increasing your apartment website traffic starts with following the right strategies. With the correct methods in place, you can rapidly increase your traffic. The more that you increase your website traffic, the more leads and leases you will get in the long run. Working to build your website traffic is essential to transforming your apartment marketing. Start gaining more apartment website traffic with the hacks below!

1. Consider The Renter Experience

To bring an abundance of new traffic to your apartment website, you’re going to need to start by looking at the entire renter experience. Many properties forget that it is not likely for a prospect to stumble on your website. Your future renters often go through several steps of advertising before landing on your website. There are methods each property can implement to streamline the multifamily leasing process. Start a multifamily marketing funnel so you can guide your prospects along!

2. Get A Website Audit

It’s hard to know where to improve if you don’t know where to start. For your apartment website to gain more traffic, you’re going to need an apartment marketing team to review where your current site is and where the improvements can be made. With a thorough report of what’s missing, you will be able to move forward with the necessary adjustments. Not all adjustments to a website are beneficial, so by having an audit, you can guarantee that the work done will be productive.

3. Work With Experts

As a property manager or owner, you can’t do it all, and you shouldn’t have to! Having to brainstorm new ideas for your website constantly is exhausting and time-consuming. You deserve to have a team behind you that is ready and willing to help build your site traffic. It’s so common to see properties trying to complete all of the marketing tasks on their own. The benefits of having multifamily experts complete tasks for you will change your entire apartment marketing strategy. If you aren’t working directly with an apartment marketing company, now is the time to get started.

Apartment Website Design

4. Try New Strategies

Perhaps you have been using the same apartment marketing strategies for the past several years and are seeing a decline in results. To gain more traffic, you have to be willing to try new apartment advertising strategies. Your multifamily website can only get better by following new findings. Websites that aren’t ever updated have a tough time growing their website traffic. The search engine algorithms are brilliant and can take note if your website is being up to date or not. Google searches for recent updates that show that your website is relevant to what your renters are searching for.

5. Utilize Other Marketing Methods

There are a variety of apartment marketing strategies that work! So it’s essential not to get stuck using the same methods over and over again. You can combine the best practices for optimal results, such as social media and paid advertising. Diversifying your apartment digital marketing tactics allows you to increase your traffic and show up in more places online. If you’re only investing in paid advertising on large ILS pages, the chances are that you’re missing out on a lot of traffic. Meet with an apartment marketing company to determine the best approach. 

Apartment Website Traffic

6. Start Google Ads

One of the quickest and best ways to bring more traffic to your website is ramp up your Google Ads! With the right Google Ads in place, you can increase your visibility. Google Ads function as an online billboard that can draw in prospects already familiar with your property. Everyone gets online to search for a place to live and uses the search engines to assist in their final decision. Start bringing more of your future residents to your apartment website today! 

7. Rebrand Your Property

It’s nearly impossible for your website to perform well if your brand doesn’t speak to your audience. For your website to accumulate more traffic, you need to have an attractive brand. Your brand is ultimately what will determine the way that your website looks and feels. Without a solid brand, it will be hard to keep anyone on your website. The longer you can keep your future residents on your website, the better it will perform in the long run. Consider how you can change your brand to transform your website. 

8. Develop A New Website

It may be time to create a new apartment website! Many websites are outdated and are not built in a way that is beneficial for their traffic. With a new website structure, you can ensure that you have everything in place the way it needs to be. This includes building your website in a way that works for Google! Not every website functions well with search engines. A new website will also allow you to try new apartment marketing strategies. Don’t underestimate the power of starting fresh. 

Apartment Website Marketing

9. Create New Content

Every website needs professional, well-written, and relevant content. Content is such a huge proponent in how well your website performs! Google and other search engines look specifically at the relevancy and personalization of your content. If your site isn’t informational, entertaining, and current, you will miss out on a lot of potential traffic. Content is always crucial, and to take your apartment website to the next level, you will need new content. 

10. Improve Website Functionality

Having a website that looks aesthetically pleasing is essential but having one that functions well consistently is the most critical aspect of your apartment website. Not only do your prospects need a functional website to explore, but the search engines require certain elements of your website to perform well. 

11. Implement Local SEO

Many properties underestimate the power of local SEO. Local SEO consists of the local areas of the search engines such as the maps, Google My Business, Yelp, etc. With more and more future renters turning to these avenues to search for their new apartment, it’s more critical than ever to update your local SEO regularly`. These updates can include posing to your Google My Business, updating your specials, and ensuring the correct information is in place. 


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This post was written by Isabella Housel


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