Call Tracking
Benefits of Call Tracking for Apartments.

Reading Time: 3 minutes What is Call Tracking? Call tracking gives properties the ability to see where their calls are coming from with details. Its purpose is to measure offline conversions through different forms of marketing. For example, your apartment website may be generating leads that aren’t being captured. Call tracking for apartments allows your marketing teams to see where prospects found your apartment number, provides caller ID with location, tracks call duration, and can even record calls. How does call tracking work for apartments? Call Tracking provides the source of lead generation. Call tracking can identify which internet sources are getting the most... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | September 25, 2019
Four apartment logos.
Apartment Branding | 5 Signs You Need A New Apartment Brand

Reading Time: 3 minutes When coming up with a marketing strategy, branding is everything. Because branding is your online image, marketing is all the strategies and objectives used to express that image, Branding ensures that prospects can easily find and recognize you. When they recognize you, they will trust you. When it comes to branding, logos are an essential part of the process. Logos are the face of the brand. Just as you keep up with new hairstyles and makeup trends, you must also keep up with design trends in marketing. Does your current brand truly represent your apartment community the way it should? Below... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | August 14, 2019
Does your apartment website have the total package?
5 Apartment marketing tools to maximize your leads!

Reading Time: 4 minutes Are you utilizing all the important marketing tools needed to maximize your leads? Your apartment website is like a package that gets you everything you need to produce qualifying leads. This blog will talk about all the great marketing tools you can use to bring your apartment website to life and produce the leads you need to turn prospects into residents. 1. Keep your website up to date. The first step to maximizing your leads is to make sure your website is up to date. Do you have updated pictures of your units and amenities? Are they clear and bright... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | July 24, 2019
Google search bar and magnifying glass.
How Does Google Affect New Apartment Marketing Trends?

Reading Time: 3 minutes Google is constantly making changes to improve user experience. With Google being the most widely used search engine by far, it’s important for businesses and marketers alike to keep up with the changes as it can affect apartment marketing trends. So what’s new with Google? Well, a few things! Google has made search results more diverse and now provides users with more results related to their search query.  This blog will explain how Google is doing this, and what it means for the apartment industry, so let’s get to it. What’s new with Google? Google has decided they will no... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | July 10, 2019
content is everything
SEO Content is Key for Apartment Marketing

Reading Time: 3 minutes Apartment Websites and SEO Content If you know anything about apartment SEO (Search Engine Optimization), then you know how important SEO content is for Google ranking. If you’re not familiar with SEO strategies,  and the importance of content optimization for SEO, we’ve come up with a few ways to help you understand how big of a role content plays in the digital marketing world. Since there are many factors that you must consider when writing website content, we’ve broken it down in a few strategies. Why do people fail at SEO? Many website owners fail at SEO for a variety... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | June 19, 2019
Sitemares: Top 4 Apartment Website Scares to Avoid.
Top 4 Apartment Website Scares to Avoid.

Reading Time: 3 minutes Every person who has ever gone apartment shopping has experienced properties which left them spooked and sent them running for their lives – or at least running from the website never to return. Whether it was bone-chilling photos or hair-raising floor plan designs, these site scares act as a repellent to potential residents and needs to be addressed! Luckily for you we are here to help and have provided the top 4 site scares for apartment websites. 1) Outdated floor plans on your apartment website!😱 We’ve said it before, and we’ll say it again. Your floor plan page, along with... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | October 25, 2018
spooky
Spooky Specials with Market Apartments

Reading Time: 2 minutes Spooky season is upon us and Market Apartments is all about October! To get in the mood, we are offering all sorts of specials and gifts! It’s a trick-or-treat delite that will get your property looking spooktacular. See which of our specials will be the right move for your apartment community. Website Upgrades: If you haven’t done it by now, it’s never too late to give your apartment a much-needed make-over with a brand new website. We are currently offering FREE SSL’s with any website upgrade! With Google’s new algorithm focusing on sites that don’t have SSL’s, upgrade today and you can... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | October 11, 2018
Top Ideas for Apartment Marketing
Understanding the Resident Center on your Apartment Website!

Reading Time: 2 minutes If you’re reading this, it’s highly likely that your apartment website has an online resident center component on the site itself. If your apartment website does not have a resident center, it’s not too late to make the switch! See examples here and keep reading below to see why you should switch. What is an online resident center and what can it do?  Resident centers are a combination of all the research we’ve done over the years into what residents like, and what motivates them to resign their leases! Every part of our resident center comes out of our desire... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | May 23, 2018
Apartment Marketing Awards
Apartment Marketing Awards

Reading Time: 3 minutes Oscars Awards Season might have just ended, but Apartment Marketing Awards Season is just getting started! Check out Market Apartments’ picks for the best in Apartment Marketing this year. Most Understated Marketing Tool Blogging! Did you know that businesses who blog receive up to 67% more leads than those who don’t? There’s a reason why digital marketers say “content is king.” By creating a blog (and updating it regularly), your apartment name is collecting backlinks, you’re creating more digital content, and you’re getting your name out on the Internet. Creating a Buyer (Resident) Persona We love resident personas so much, that... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | March 20, 2018
SSL Certificates for Apartment Websites
Does Your Apartment Website Begin with HTTPS?

Reading Time: 4 minutes Why Your Apartment Websites Need SSL A couple of months ago, we were explaining the difference between “https” and “http.” Our general advice was to switch over to “https”: it’s more secure, it ranks slightly higher, and users trust it more. SSL stands for Secure Sockets Layer. Well, with Chrome’s new roll-out regulations on “http,” our advice is changing slightly to: switch over to “https” right this second. And we mean now. Apartment websites need SSL’s so that residents feel confident paying rent and submitting requests. When a not secure sign showcases on the website, it tends to make prospects feel... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | February 6, 2018