Reading Time: 2minutes So, we all know how great 3D tours are, and we all know how much our team here at Market Apartments LOVES 3D tours. Why do we love them?? Because they work! Not only do they increase leads, but they also make users stay longer on your page, increasing conversions by up to 80%! Ok, ok. So we’ve gone on and on about 3D tours, but what if your building is currently being built, and you don’t have a workable unit yet? The time before the building is built is prime time to start locking down leases. You can’t afford... View Article
Reading Time: 4minutes Anyone who has seen the hit NBC show “The Office,” knows that Michael Scott has his quirks: he’s a terrible boss, but a pretty good salesman. Not only are we apartment marketers over here at Market Apartments, but we’re also pretty big fans of the show “The Office”! Based on our extensive knowledge of these two fields, we’ve compiled our comprehensive and extensive list of Apartment Marketing Do’s and Don’ts (according to Michael Scott)! Apartment Marketing Do: Use the Latest Technology at Your Fingertips As seen in the gif above, the Scranton Office was notorious for buying into the latest... View Article
Reading Time: 3minutes So you’ve got your apartment website…now what do you put on it?? Next to gorgeous apartment photography, floor plans are the second-highest recommended update from apartment marketers. When potential residents visit your site, they want to see the space, so they can envision themselves in it. Essentially, they need a map to figure out where to go. The next question is, which map do you want to give them? There are several different apartment floor plan options, and each come with their own unique characteristics. The bottom line is that potential residents and other web traffic are all looking for... View Article
Reading Time: < 1minute At Market Apartments, we have a strong attachment to Father’s Day, and that’s because parents and guardians play a strong role in making an apartment into a home. We thank all the Fathers out there (the dog fathers, the single fathers, the folks who will soon become a father, the people who have “dad bods” so that’s close enough) for everything they do for us, for themselves, for their kids, and for those apartments! Here are some fun Father’s Day cards you can hand out to your apartment residents! Happy Father’s Day from your Apartment! Happy Dad’s Day for... View Article
Reading Time: 3minutes You know what they say: when the sun is out, the people move out! Is that what they say? Maybe not. But it is tree that during the summer months, you’re likely to have quite a bit of resident turnover, especially if you live near a college or university. That means, summer is more crucial than ever to step up your apartment marketing strategies to lock down those new leases, and also an opportunity to lock down some lease renewals. Market Apartments is coming at you with our 5 Sizzling Summer Apartment Marketing Tips to increase leads and make residents... View Article
Reading Time: 2minutes Today is National Drive-in Movie day, but at Market Apartments, we’re busy celebrating “Dive-in Movie Day,” a day where apartments can play a film right by the pool! Your residents can lounge on the reclining chairs while watching their favorite film, splash along to the soundtrack, and appreciate the gesture offered by your property! How to Throw a “Dive-in Movie” party and What You’ll Need To throw your own “Dive-in Movie” party, the most important things you need are things you already have!: a pool and people to fill it! To make the event truly magical, string up some lights... View Article
Reading Time: 5minutes Hey there folks! Ty Pennington here from Extreme Makeover! (Ok, ok, it’s not Ty Pennington). But it is your good friend and apartment marketer, Danielle Fava, here to walk you through our own personal Extreme Makeover: Apartment Website Edition! Sometimes, an apartment website (like a house) could use a makeover. Maybe the digital style is straight out of the 1990’s, or the website has been sporting the same look for years. Either way, you decide it’s time for a change! That’s when you call in your makeover crew to help you out: Our makeover crew is full of stylists (programmers),... View Article
Reading Time: 2minutes If you’re reading this, it’s highly likely that your apartment website has an online resident center component on the site itself. If your apartment website does not have a resident center, it’s not too late to make the switch! See examples here and keep reading below to see why you should switch. What is an online resident center and what can it do? Resident centers are a combination of all the research we’ve done over the years into what residents like, and what motivates them to resign their leases! Every part of our resident center comes out of... View Article
Reading Time: 2minutes At Market Apartments, we love mothers. In particular, we love our mothers for turning the houses and apartments we grew up in, into our homes. We love them for working on Saturdays to plant in the garden. They hung up posters of Italy, while saving quarters to one day go there. They decorated and worked hard and cleaned and turned their apartments into homes for their families, and now it’s finally their day! Even though being a mother is a thankless job, that doesn’t mean you can’t thank them! We’ve compiled cards to give out to your residents, thanking them... View Article
Reading Time: 4minutes In the age of the smartphone, everyone’s a photographer: your grandma. Your dentist. Your gardener. Pretty much anyone that has access to a decent phone has access to decent photos. This does not mean, however, that everyone is a professional photographer. And, as it turns out, professional photography makes a big difference. Consider just how important photography is to us as a society: if you ask strangers on the street, what would you grab out of your house if it is on fire and you have ten seconds? Chances are, they’ll respond with the answer photos! in some form. There is something magical and illuminating... View Article
