Reading Time: 4minutes What do all of the following have in common: poking, tagging, and sharing? Things young children do to the annoyance (or elation, for the last one) of their parents? Close! They’re also Facebook actions. Now, as one of the first social media sites, Facebook is the most popular virtual network and should be your first site to consider with your apartment marketing. But even though we’re probably all familiar with Facebook, how might we use the site to generate lead interests? Perhaps the first thing that comes to mind is to take out a Facebook ad. Paid advertising goes a... View Article
Reading Time: 4minutes So, you’re proficient on Facebook… You have most of your residents follow you on Instagram. You tweet out resident events and special promos for your apartment on Twitter. You even keep a Pinterest board with all your resident event ideas! You’ve covered your bases on social media marketing, right? Maybe not. If you’re not using Snapchat as part of your digital marketing campaign for your apartment, you could be losing out on a great opportunity to attract more leads. It probably doesn’t come as a surprise that 71% of Snapchat’s users fall in the 18 to 34 age range, but think... View Article
Reading Time: 4minutes A good review on an apartment hunting site can feel like an inspiring Oscar speech: it’s heartfelt, it’s genuine, and it inspires people to move (quite literally in this case!). When your residents sit in front of a keyboard to review you, imagine each of them carrying around a gold statue and preparing to take that mic in front of thousands of people. What would you like them to say? What do you want to avoid? Here’s what we know: ratings and reviews are key to finding great residents. A new study shows that 84% of residents hold online ratings... View Article
