Author Archives for Market Apartments

Virtual Tours for Apartments with Street Views

Apartment Guide to Matterport Virtual Tours

May 2, 2018 4:34 pm Published by Leave your thoughts

Reading Time: 3 minutes Virtually tour the outside and inside of your apartment at the same time!  When your next renters are looking for apartments, chances are they’re using a search engine. As they search, up pops Google Street View, an extremely helpful tool in understanding the neighborhood and surrounding areas, but of no help showing what the inside of the apartment looks like. In comes Matterport virtual tours, which shows you the inside of the apartment, giving you a complete and immersive tour of the apartment, straight from your computer. Until now, there has been no way to have your cake and eat it too,... View Article

Apartment Reviews and Ratings: Importance of Reputation Management

The Importance of Apartment Reviews

April 18, 2018 4:11 pm Published by Leave your thoughts

Reading Time: 3 minutes If you’re in the apartment industry, chances are you’ve spent some time with Google, Facebook, and/or Yelp reviews. Sometimes, the reviews are stellar, and make your day as a property manager. Other times, it’s all you can do to respond to the review calmly. Either way, maybe you’ve thought the question, just how important ARE these apartment reviews? Does anyone see or read them? Do apartment reviews make a difference? Should I focus my marketing efforts elsewhere? Market Apartments is here to answer your questions with a resounding: YES they are important! YES they make a difference! You should ABSOLUTELY... View Article

Resident Appreciation ideas for Friday the 13th

Resident Appreciation Ideas for Friday the 13th!

April 13, 2018 1:20 pm Published by Leave your thoughts

Reading Time: 2 minutes Once a week, it is a Friday (and we celebrate! Boy do we celebrate). And once a month, it is the 13th day (nothing too special here). But 1-2 times a year, both of these wonderful and freaky dates combine to make a Freaky Friday of superstition and fun! Who says a day known for its trickery and spooky-ness can’t also be a day to let residents know you care about them?? We say it can! Here are some cute and freaky resident appreciation ideas for Friday the 13th!   If you’re a pet-friendly property, send out “Black Cat” appreciation... View Article

spring apartment marketing

6 Spring Apartment Marketing Tips

April 11, 2018 12:49 pm Published by Leave your thoughts

Reading Time: 5 minutes Spring has finally sprung! The sun is out, the flowers are blooming, and your marketing efforts could use some blossoming as well. Spring is a wonderful time for apartment marketing efforts. Prospective residents are starting to analyze where they will be located during the summer, and if they will be moving in the fall. This is often the peak of student housing leases for the following year. During spring, and summer more people are inclined to move since the weather is nice. With that being said, it is time to refresh your marketing efforts, and orient them towards the new... View Article

7 Reasons to Upgrade your Apartment Website

7 Signs Your Apartment Needs a New Website!

April 9, 2018 10:02 am Published by Leave your thoughts

Reading Time: 3 minutes Your website is quite likely the first place your new residents will see you, and first impressions matter! Especially on the web. If potential residents find your website dated or difficult to use, they’re not going to stick around to let you change their mind. It’s important, therefore, to recognize the 7 signs your apartment needs a new or upgraded website:   Is your Website Responsive?    In other words, does your website respond to different types of screens: mobile, tablet, desktop, etc. Does it shrink or enlarge the photos for you, depending on screen size? Can all the text... View Article

Apartment Blog Advice

5 Blogging Tips for Apartment Websites

March 30, 2018 11:30 am Published by Leave your thoughts

Reading Time: 4 minutes If you’ve joined the blog bandwagon for your apartment website (which, by the way, you should. A new study came out revealing that businesses who blog receive 67% more leads than those who don’t), then you might be wondering why you’re not getting more traffic or more leads, how to write a blog that attracts users. The short answer is: blogging is hard. It takes a lot more work than it seems to write a blog post that is informative, attention-grabbing, and relevant. To make your job a little easier, here are 5 quick and easy blogging tips for apartment... View Article

7 Simple Move-In Gifts for Apartment Renters

March 26, 2018 3:23 pm Published by Leave your thoughts

Reading Time: 4 minutes Updated January 21, 2020 If you’re looking for simple move-in gifts, and ways to welcome your new residents, you’ve come to the right place! We truly know the importance of keeping your renters happy. Retaining good residents is cheaper, easier, and much faster than finding new ones. A first step in resident retention is providing your residents with a move-in gift. A move-in gift is a simple way to welcome your residents into your community. It may seem like something small, but it has the power to go a long way. It also immediately lets the resident know that you... View Article

Apartment Marketing Awards

2018 Apartment Marketing Awards

March 20, 2018 9:19 am Published by Leave your thoughts

Reading Time: 3 minutes Oscars Awards Season might have just ended, but Apartment Marketing Awards Season is just getting started! Check out Market Apartments’ picks for the best in Apartment Marketing this year. Most Understated Marketing Tool Blogging! Did you know that businesses who blog receive up to 67% more leads than those who don’t? There’s a reason why digital marketers say “content is king.” By creating a blog (and updating it regularly), your apartment name is collecting backlinks, you’re creating more digital content, and you’re getting your name out on the Internet.   Creating a Buyer (Resident) Persona We love resident personas so much,... View Article

Rental Decorating

5 Tips for Decorating a Rental

March 12, 2018 4:10 pm Published by Leave your thoughts

Reading Time: 3 minutes So you’re renting an apartment! Perhaps it’s your first apartment, or maybe you’ve been renting for years. Either way, you’ve decided that this is the year you’ll turn your space into a home, through decorating! Decorating a rental space can be tough. There are probably rules in your lease that prevent you from doing things like hanging artwork, repainting, using nails, etc. No fear! This does not mean you can’t still have a space that is entirely your own! It just means you get to be creative 🙂 With that, here are our decorating tips for your apartment: 1. Decals... View Article

Beginner's guide to apartment digital marketing

Beginner’s Guide to Apartment Marketing

March 1, 2018 11:00 am Published by Leave your thoughts

Reading Time: 4 minutes As a property manager you’ve got to wear a lot of hats: leasing office, groundskeeper, bookkeeper, handyman, security guard, and more! The idea of adding another one (that of marketer) on can be very intimidating! To make your life easier, Market Apartments has come up with a simple, beginner’s guide to apartment marketing. What is apartment marketing??   Likely, your biggest goal as a property manager is to increase occupancy. Because of this, you’ll need to do two things: retain your good residents, and increase leases for empty units. How do you keep the good ones and entice the new... View Article