Author Archives for Market Apartments

Sitemares: Top 4 Apartment Website Scares to Avoid.

Top 4 Apartment Website Scares to Avoid.

October 25, 2018 12:06 pm Published by Leave your thoughts

Reading Time: 3 minutes Every person who has ever gone apartment shopping has experienced properties which left them spooked and sent them running for their lives – or at least running from the website never to return. Whether it was bone-chilling photos or hair-raising floor plan designs, these site scares act as a repellent to potential residents and needs to be addressed! Luckily for you we are here to help and have provided the top 4 site scares for apartment websites. 1) Outdated floor plans on your apartment website!😱 We’ve said it before, and we’ll say it again. Your floor plan page, along with... View Article


PPC Advertising for Apartments

What is PPC and why you need it!

July 10, 2018 3:13 pm Published by Leave your thoughts

Reading Time: 3 minutes Start Your PPC Today When you Google your property, is your website the first entry? how about if you google “apartments in [your city],” or “best apartments in [your neighborhood]”? If you’re not ranking where you’d like to be, there are several strategies you can use to increase your Google ranking. The one we’ll be focusing on in this article is PPC for apartment marketing. PPC or “Pay Per Click” advertising is very different from organic posts, but both have a place and strengths in your apartment marketing strategy. What is PPC? Have you ever noticed that when you google... View Article


apartment marketing do's and don'ts

Apartment Marketing Do’s and Don’ts (according to The Office)

June 22, 2018 2:06 pm Published by Leave your thoughts

Reading Time: 4 minutes Anyone who has seen the hit NBC show “The Office,” knows that Michael Scott has his quirks: he’s a terrible boss, but a pretty good salesman. Not only are we multifamily apartment marketers over here at Market Apartments, but we’re also pretty big fans of the show “The Office”! Based on our extensive knowledge of these two fields, we’ve compiled our comprehensive and extensive list of Apartment Marketing Do’s and Don’ts (according to Michael Scott)! Apartment Marketing Do: Use the Latest Technology at Your Fingertips As seen in the gif above, the Scranton Office was notorious for buying into the... View Article


Apartment Floor Plans for Beginner's

Beginner’s Guide to Apartment Floor Plans for Websites

June 21, 2018 11:05 am Published by Leave your thoughts

Reading Time: 3 minutes So you’ve got your apartment website…now what do you put on it?? Next to gorgeous apartment photography, floor plans are the second-highest recommended update from apartment marketers. When potential residents visit your site, they want to see the space, so they can envision themselves in it. Essentially, they need a map to figure out where to go. The next question is, which map do you want to give them? There are several different apartment floor plan options, and each comes with its own unique characteristics. The bottom line is that potential residents and other web traffic are all looking for... View Article


Apartment Marketing Websites

Apartment Website Extreme Makeover!

May 31, 2018 9:26 am Published by Leave your thoughts

Reading Time: 5 minutes Hey there folks! Ty Pennington here from Extreme Makeover! (Ok, ok, it’s not Ty Pennington). But it is your good friend and apartment marketer, Danielle Fava, here to walk you through our own personal Extreme Makeover: Apartment Website Edition! Sometimes, an apartment website (like a house) could use a makeover. Maybe the digital style is straight out of the 1990’s, or the website has been sporting the same look for years. Either way,  you decide it’s time for a change! That’s when you call in your makeover crew to help you out: Our makeover crew is full of stylists (programmers),... View Article


Top Ideas for Apartment Marketing

Understanding the Resident Center on your Apartment Website!

May 23, 2018 8:52 am Published by Leave your thoughts

Reading Time: 2 minutes If you’re reading this, it’s highly likely that your apartment website has an online resident center component on the site itself. If your apartment website does not have a resident center, it’s not too late to make the switch! See examples here and keep reading below to see why you should switch. What is an online resident center and what can it do?  Resident centers are a combination of all the research we’ve done over the years into what residents like, and what motivates them to resign their leases! Every part of our resident center comes out of our desire... View Article


Mother's Day cards for residents

Mother’s Day Cards for Apartment Residents

May 11, 2018 1:37 pm Published by Leave your thoughts

Reading Time: 2 minutes At Market Apartments, we love mothers. In particular, we love our mothers for turning the houses and apartments we grew up in, into our homes. We love them for working on Saturdays to plant in the garden. They hung up posters of Italy, while saving quarters to one day go there. They decorated and worked hard and cleaned and turned their apartments into homes for their families, and now it’s finally their day! Even though being a mother is a thankless job, that doesn’t mean you can’t thank them! We’ve compiled cards to give out to your residents, thanking them... View Article


The Difference of Apartment Professional Photography

6 Reasons Professional Apartment Photography is Worth It!

May 9, 2018 10:00 am Published by 3 Comments

Reading Time: 4 minutes In the age of the smartphone, everyone’s a photographer: your grandma. Your dentist. Your gardener. Pretty much anyone that has access to a decent phone has access to decent photos. This does not mean, however, that everyone is a professional photographer. When it comes to multifamily advertising, photography is a necessity. And, as it turns out, professional photography makes a big difference. Consider just how important photography is to us as a society: if you ask strangers on the street, what would you grab out of your house if it is on fire and you have ten seconds? Chances are, they’ll respond with the... View Article


Virtual Tours for Apartments with Street Views

Apartment Guide to Matterport Virtual Tours

May 2, 2018 4:34 pm Published by Leave your thoughts

Reading Time: 3 minutes Virtually tour the outside and inside of your apartment at the same time!  When your next renters are looking for apartments, chances are they’re using a search engine. As they search, up pops Google Street View, an extremely helpful tool in understanding the neighborhood and surrounding areas, but of no help showing what the inside of the apartment looks like. In comes Matterport virtual tours, which show you the inside of the apartment, giving you a complete and immersive tour of the apartment, straight from your computer. Until now, there has been no way to have your cake and eat it too,... View Article


Apartment Reviews and Ratings: Importance of Reputation Management

The Importance of Apartment Reviews

April 18, 2018 4:11 pm Published by Leave your thoughts

Reading Time: 3 minutes If you’re in the apartment industry, chances are you’ve spent some time with Google, Facebook, and/or Yelp reviews. Sometimes, the reviews are stellar, and make your day as a property manager. Other times, it’s all you can do to respond to the review calmly. Either way, maybe you’ve thought the question, just how important ARE these apartment reviews? Does anyone see or read them? Do apartment reviews make a difference? Should I focus my marketing efforts elsewhere? Market Apartments is here to answer your questions with a resounding: YES they are important! YES they make a difference! You should ABSOLUTELY... View Article