Reading Time: 3minutes Want apartment marketing secrets sent straight to your inbox? Sign up for our newsletter below! Virtual Tours for Apartment Marketing I don’t think I can stress the importance of virtual tours for apartment marketing services enough. Especially when it comes to long term commitments like renting an apartment. It’s important for a prospect to know what they are getting themselves into before they sign that lease. The floor plan page is the most visited page on the website other than the home page. On top of that, it’s often the most recommended update on apartment websites. So why not go... View Article
Reading Time: 3minutes The most important thing is to let your residents know how much you value and care for them. Any present that is given with consideration and kindness will undoubtedly be valued. December is a time for generosity and giving and with the holidays here at our doorstep we have provided what we believe are 5 of the best resident holiday gifts. Make sure to subscribe to get more tips and tricks for apartment marketing and resident retention! Our blog stays up to date with the latest topics and trends in multifamily housing. Here are some suggestions if you need holiday... View Article
Reading Time: 4minutes Winter is finally here and we all know that snow season means slow season, but that doesn’t have to be the case this year. Just because it’s slow doesn’t mean we can’t crank up the heat on our marketing efforts. In fact because it’s slow it means we have time to dedicate to other areas. So here is our list of apartment marketing ideas for December that you can implement to increase traffic and make sure that your slow season is as productive as possible. 1. Step Up Your Social Media Game Now is the perfect time to catch up... View Article
Reading Time: 4minutes As technology advances, we too must adapt with it – especially in the digital marketing world. Just think a few years back when the internet was starting to be readily available in everyone’s pocket. We had to adapt – companies had to adapt, or else they would be left behind. Well voice search is the next step in the mobile evolution of digital marketing and if we don’t focus our attention on it, then we could be left behind. We highlighted voice search in our 12 Best Marketing Ideas for 2019, but we felt that we needed to do this... View Article
Reading Time: 7minutes In 2019 there was a large shift towards full digital marketing in the apartment marketing world. Even before this, a variety of apartment marketing ideas played a huge role in 2018 to determine success. It became essential to have certain strategies, and methods lined up. In 2018 we also saw a variety of new updates and apartment marketing ideas implemented. This was all to adapt to the ever-changing digital world and the same occurred in 2019. Staying on top of marketing trends helps you maximize your time and resources for the upcoming years. We understand that staying trendy while trying... View Article
Reading Time: 3minutes Every person who has ever gone apartment shopping has experienced properties which left them spooked and sent them running for their lives – or at least running from the website never to return. Whether it was bone-chilling photos or hair-raising floor plan designs, these site scares act as a repellent to potential residents and needs to be addressed! Luckily for you we are here to help and have provided the top 4 site scares for apartment websites. 1) Outdated floor plans on your apartment website!😱 We’ve said it before, and we’ll say it again. Your floor plan page, along with... View Article
Reading Time: 3minutes What are print services and how can they influence the number of leases you generate? In today’s world, we rely on digital marketing to promote multifamily apartments. From social media posts to blogs to quality photos, content is what drives our digital presence. With that being said we as a society often overlook the importance of quality physical content. Things like business cards and fliers can seem almost outdated, but the truth is these seemingly archaic methods are withholding the tests of time. For most properties, the number one way they generate leases is by drive-by traffic. This shows us... View Article
Reading Time: 2minutes Spooky season is upon us and Market Apartments is all about October! To get in the mood, we are offering all sorts of specials and gifts! It’s a trick-or-treat delite that will get your property looking spooktacular. See which of our specials will be the right move for your apartment community. Website Upgrades: If you haven’t done it by now, it’s never too late to give your apartment a much-needed make-over with a brand new website. We are currently offering FREE SSL’s with any website upgrade! With Google’s new algorithm focusing on sites that don’t have SSL’s, upgrade today and you can... View Article
Reading Time: 3minutes Start Your PPC Today When you Google your property, is your website the first entry? how about if you google “apartments in [your city],” or “best apartments in [your neighborhood]”? If you’re not ranking where you’d like to be, there are several strategies you can use to increase your Google ranking. The one we’ll be focusing on in this article is PPC for apartment marketing. PPC or “Pay Per Click” advertising is very different from organic posts, but both have a place and strengths in your apartment marketing strategy. What is PPC? Have you ever noticed that when you google... View Article
Reading Time: 3minutes So, we all know how great 3D tours are, and we all know how much our team here at Market Apartments LOVES 3D tours. Why do we love them? Because they work! Not only do they increase leads, but they also make users stay longer on your page, increasing conversions by up to 80%! Ok, ok. So we’ve gone on and on about 3D virtual tours, but what if your building is currently being built, and you don’t have a workable unit yet? The time before the building is built is prime time to start locking down leases. You can’t... View Article
