Reading Time: 3minutes Start Your PPC Today When you Google your property, is your website the first entry? how about if you google “apartments in [your city],” or “best apartments in [your neighborhood]”? If you’re not ranking where you’d like to be, there are several strategies you can use to increase your Google ranking. The one we’ll be focusing on in this article is PPC for apartment marketing. PPC or “Pay Per Click” advertising is very different from organic posts, but both have a place and strengths in your apartment marketing strategy. What is PPC? Have you ever noticed that when you google... View Article
Reading Time: 3minutes So you’ve got your apartment website…now what do you put on it?? Next to gorgeous apartment photography, floor plans are the second-highest recommended update from apartment marketers. When potential residents visit your site, they want to see the space, so they can envision themselves in it. Essentially, they need a map to figure out where to go. The next question is, which map do you want to give them? There are several different apartment floor plan options, and each comes with its own unique characteristics. The bottom line is that potential residents and other web traffic are all looking for... View Article
Reading Time: 4minutes In the age of the smartphone, everyone’s a photographer: your grandma. Your dentist. Your gardener. Pretty much anyone that has access to a decent phone has access to decent photos. This does not mean, however, that everyone is a professional photographer. When it comes to multifamily advertising, photography is a necessity. And, as it turns out, professional photography makes a big difference. Consider just how important photography is to us as a society: if you ask strangers on the street, what would you grab out of your house if it is on fire and you have ten seconds? Chances are, they’ll respond with the... View Article
Reading Time: 3minutes Virtually tour the outside and inside of your apartment at the same time! When your next renters are looking for apartments, chances are they’re using a search engine. As they search, up pops Google Street View, an extremely helpful tool in understanding the neighborhood and surrounding areas, but of no help showing what the inside of the apartment looks like. In comes Matterport virtual tours, which show you the inside of the apartment, giving you a complete and immersive tour of the apartment, straight from your computer. Until now, there has been no way to have your cake and eat it too,... View Article
Reading Time: 4minutes If you’ve joined the blog bandwagon for your apartment website (which, by the way, you should. A new study came out revealing that businesses who blog receive 67% more leads than those who don’t), then you might be wondering why you’re not getting more traffic or more leads, how to write a blog that attracts users. The short answer is: that generating quality content for blogging is hard. It takes a lot more work than it seems to write a blog post that is informative, attention-grabbing, and relevant. To make your job a little easier, here are 5 quick and... View Article
Reading Time: 7minutes Moving into a new apartment is a big life change for any resident! Take the time to ensure that your residents feel welcome and involved in their community right from the start. Simple move-in gifts are a nice gesture that starts off their time living on your property. These gifts don’t have to be extravagant and you can dedicate a small part of your apartment marketing budget. Positive resident efforts will help you avoid more resident turnover and result in greater satisfaction. The Value of Resident Interaction Any property can implement resident communication and interaction to improve the experience of... View Article
Reading Time: 4minutes As a property manager you’ve got to wear a lot of hats: leasing office, groundskeeper, bookkeeper, handyman, security guard, and more! The idea of adding another one (that of marketer) on can be very intimidating! To make your life easier, Market Apartments has come up with a simple, beginner’s guide to multifamily apartment marketing. What is apartment marketing?? Likely, your biggest goal as a property manager is to increase occupancy. Because of this, you’ll need to do two things: retain your good residents, and increase leases for empty units. How do you keep the good ones and entice the new... View Article
Reading Time: 4minutes Choosing the right Apartment Marketing firm for your apartment community is an important decision; apartment digital marketing directly impacts how many conversions, leads, and ultimately leases you receive. Apartment marketer can help with your web design, SEO, content writing, Digital Ads, social media, and more! You’ll need to prepare yourself for success, bringing in questions that answer the following: Is my digital marketer knowledgeable about the apartment business Is my digital marketer going to care about me as a customer? Does my digital marketer have a long history of success in this industry? Ultimately, apartment digital marketers need to be... View Article
Reading Time: 2minutes You’re probably looking to boost your marketing game for your apartment community! One of the easiest ways you can do accomplish this is by utilizing a virtual tour of your apartment! So what are virtual tours? What are Virtual Tours for Apartments? A Virtual tour is a convenient, and innovative way for potential residents to “tour” your property through their computer, tablet, or phone! Just like Google Street View allows someone to view the outside of a building to better understand the surrounding area, a virtual tour allows prospects to experience the interior of the property without ever leaving the comfort... View Article
Reading Time: 4minutes For apartment managers and properties, digital marketing is integral to finding renters. Just to see how important digital marketing is to properties, simply ask your residents how many of them found you through either a website or a digital ad. Probably most of them! To help your digital marketing strategy, Market Apartments has compiled our cheat sheet of 5 Easy Digital Marketing Tips for Apartments: 1. First Impressions Matter! When meeting someone for the first time, you want to look nice, be articulate, have a firm handshake, the works. In a world where Americans spend more time on the internet... View Article
