Apartment social media for resident retention
How To Improve Resident Retention With Social Media

Reading Time: 11 minutes Start to improve your resident retention with social media! Your apartment’s social media is one of your greatest tools to leverage new prospects. You don’t need to rely on word of mouth only to get new leads and drive traffic! Did you also know that you can use it to increase your current resident’s happiness? It’s no secret that your apartment community will experience more success if you consider resident satisfaction. With less resident turnover, comes greater savings as well as a greater feeling of community. Plus, the happier your residents are, the more that they will refer your property... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | November 9, 2022
resident events for apartments
15 Easy Budget Friendly Resident Events For Apartments

Reading Time: 8 minutes Are you struggling to find easy and affordable resident events for apartments? The current economy has brought communities many unknowns in the last few months. Apartments need to find ways to save money and increase their ROI. Studies suggest that every dollar spent on community events can save property managers up to $6 in turnover costs because resident retention is so important. Many properties mistake cutting down how they connect with their residents when trying to save. Resident events especially surrounding their lease renewal are incredibly effective. Resident events for apartments are organized activities or gatherings designed to foster a... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | July 27, 2022
apartment residents
How to Make Your Residents Feel Special This Holiday Season

Reading Time: 9 minutes It’s the season of giving, and the time is here to make your residents feel special this holiday season. Whether it’s through thoughtful gifts, festive events, or simply taking the time to show appreciation, these small gestures can make a big impact on how residents feel about your property. You have the opportunity to foster a sense of belonging, turning your apartment complex into a true home for those who live there. The more that you can increase your resident’s happiness, the better off your property growth will be in the long run. Get ready to make your residents feel... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | November 24, 2021
multifamily thanksgiving celebration
6 Easy Ways To Help Multifamily Residents Celebrate Thanksgiving

Reading Time: 4 minutes Thanksgiving is in a couple of weeks, and it’s the perfect time to go the extra mile for your multifamily residents. There are various reasons to have your current residents be one of your top priorities this season. The holidays and winter months can bring many challenges for a lot of people. There are likely many residents in your community who can’t travel home for the holidays or don’t have a family they will celebrate with. The good news is that you can give each resident meaningful purpose with simple actions this Thanksgiving. Using the ideas below, you can ensure... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | November 10, 2021
Multifamily resident retention
How To Easily Improve Your Multifamily Resident Retention

Reading Time: 8 minutes For multifamily properties, keeping your residents happy and ensuring they stay long-term is key to a property’s success. High turnover rates are a big challenge for property managers and owners because they cost time and money. When a tenant leaves, you must spend money on ads, screening applications, and finding new tenants. Plus, you lose rental income while the unit is empty and must deal with the hassle of move-ins and move-outs. These costs can quickly add up and hurt your overall property ROI. Improving your multifamily resident retention is crucial for your overall property growth. This study shows replacing... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 27, 2021
resident retention events holiday season
9 Easy Resident Retention Events For The Holiday Season

Reading Time: 4 minutes As the holiday season quickly approaches, it’s time to get resident retention events planned and ready! Don’t let your winter apartment leasing become a time of stress and slow growth. With the help of social media, you can encourage your residents to spread the word to other prospects. Plus, if you also offer a referral rewards program, this can be the perfect way to get to know your resident’s connections! Don’t forget how resident retention events can help build your community and help grow your property as a whole. Any marketing plan for apartments should always include a significant emphasis on... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 13, 2021
apartment specials to market
11 Creative Apartment Specials To Market To Future Renters

Reading Time: 8 minutes Creative apartment marketing specials can be the way to your future residents’ hearts! Specials can ultimately be the reason that a prospect chooses your community over someone else. The most common specials include discounts on rent or a free security deposit. Creative apartment specials are innovative strategies and offers designed to attract and retain residents in an apartment community. They go beyond traditional discounts and incentives by providing unique, personalized experiences and services that cater to the modern renter’s lifestyle and preferences. The significance lies in their ability to differentiate an apartment community in a competitive market, enhance resident satisfaction,... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 19, 2021
leave better reviews
15 Ways To Motivate Residents To Leave Better Apartment Reviews

Reading Time: 10 minutes Can you imagine what better apartment reviews would do for your apartment marketing? The way that residents feel about your community can create a chain reaction to how others feel. Reviews truly do have the power to sway prospects negatively, or positively. This can seem quite daunting as your reviews are mainly in the hands of your residents. However, there are many strategies you can use to motivate your residents to leave the kind of reviews that you’re looking for. Take charge of getting better apartment reviews by providing your residents with what they need to leave a positive impact... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | June 9, 2020
virtual resident event ideas
25 Virtual Resident Event Ideas For Multifamily Communities

Reading Time: 11 minutes For the foreseeable future, multifamily communities will have to transform their resident retention efforts into virtual resident events. While the exact timeline of COVID-19 is unpredictable, it will be a while before large groups can gather together. Yet despite current circumstances, it is still extremely important to have resident events to increase your resident’s satisfaction. With the current economic struggles and more, residents need an increased amount of information and connection. It is the perfect time to provide features, and services for your residents that are still accessible despite social distancing. Not to mention, everyone can use extra activities, entertainment,... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | April 8, 2020
resident retention plan
A Resident Retention Plan That Keeps Multifamily Residents Happy

Reading Time: 8 minutes Want free resident retention downloads? What is resident retention? The definition of a resident retention plan is an overall effort made by a property management team to increase the satisfaction of their current residents. Resident retention is important simply because happy residents, want to keep living at your property. The more reasons that you can give them to stay, the better. Each effort plays into the bigger goal of lessening resident turnovers. The longer that you can keep your residents engaged, the more money your property will save in the long run. Lease renewal is a simpler process and has... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | February 18, 2020