content marketing
Common SEO Mistakes to Avoid When Doing Apartment Marketing

Reading Time: 13 minutes Apartment SEO is the process of optimizing a real estate website, particularly for apartments, to rank higher in search engine results. You want residents to be able to find you online and this makes sure they can. It involves tailoring your content, keywords, and website design to meet the specific needs of apartment seekers. SEO in real estate has evolved with digital marketing trends, shifting from a basic website presence to sophisticated strategies that include local SEO, mobile optimization, and content marketing. You don’t want your property to be left behind. 53% of traffic to multifamily websites comes from organic... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | November 30, 2022
ultimate guide to apartments ppc and seo
The Ultimate Guide To PPC And SEO For Apartments

Reading Time: 4 minutes Uncover the growth waiting for your property when you combine PPC and SEO for apartment websites and build out your online visibility. Learning the difference between SEO and PPC is essential to any multifamily marketing strategy. It’s easy to confuse them as the same thing and to not be exactly sure what they can bring to your community. To get the most out of your PPC and SEO efforts, you need to understand how the two work together. Both methods are the foundation of your apartment advertising goals and plans. It’s vital that you don’t entirely rely on only one... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | June 22, 2022
Best apartment marketing strategies
The Best Apartment Marketing Strategies For Every Multifamily Property

Reading Time: 14 minutes Discover the apartment marketing strategies that make all of the difference! The world of marketing continues to evolve, and new technology moves the needle further and further. However, not every method of apartment digital marketing is indeed effective. While there are many ways that you can spend your efforts and budget, it’s important to create a comprehensive strategy that places your ROI and property value at the forefront. So the question is, what is the best apartment marketing strategy? Budget and resource restrictions make it essential to spend your time and money where it matters the most. A common goal... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | December 15, 2021
marketing ideas to increase renters
5 Off-Season Marketing Ideas Guaranteed To Increase Renters

Reading Time: 5 minutes The weather is changing, and it’s time to increase potential resident leads! It’s inevitable that marketing tips and tricks need to change throughout the seasons. Certainly, specific times of the year call for greater attention to detail, and a greater need to fill occupancy. Traditionally, most renters move in the spring and summer. It is now the time of the year to try creative multifamily marketing ideas, to avoid potential vacancy issues, and to increase renters. Let’s talk about marketing ideas that are guaranteed to increase renters, especially during the off-season. At Market Apartments, we’ve compiled a combination of ideas... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | November 6, 2019
resident gifts
7 Simple Move-In Gifts for Apartment Renters

Reading Time: 4 minutes Move-in gift idea: Welcome to the Neighborhood Hello, Welcome to the neighborhood new neighbor! Nothing will make your new resident feel right at home than a yummy dinner basket. This basket is easy to assemble but will impress your residents with your thoughtfulness. Take your residents to Italy with ingredients you can find at your local grocer. What you’ll need: A basket A box of your favorite pasta Pasta sauce Parmesan A bag salad Tongs A free label from Marketapts! Simply email sales@marketapts.com with the Subject Line “Welcome to the Neighborhood Label” Of course, the best move-in gifts are the... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | March 26, 2018
Beginner's guide to apartment digital marketing
Beginner’s Guide to Apartment Marketing

Reading Time: 4 minutes As a property manager you’ve got to wear a lot of hats: leasing office, groundskeeper, bookkeeper, handyman, security guard, and more! The idea of adding another one (that of marketer) on can be very intimidating! To make your life easier, Market Apartments has come up with a simple, beginner’s guide to multifamily apartment marketing. What is apartment marketing?? Likely, your biggest goal as a property manager is to increase occupancy. Because of this, you’ll need to do two things: retain your good residents, and increase leases for empty units. How do you keep the good ones and entice the new... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | March 1, 2018
8 Questions for your apartment digital marketer
8 Questions to Ask your Apartment Digital Marketer!

Reading Time: 4 minutes Choosing the right Apartment Marketing firm for your apartment community is an important decision; apartment digital marketing directly impacts how many conversions, leads, and ultimately leases you receive. Apartment marketer can help with your web design, SEO, content writing, Digital Ads, social media, and more! You’ll need to prepare yourself for success, bringing in questions that answer the following: Is my digital marketer knowledgeable about the apartment business Is my digital marketer going to care about me as a customer? Does my digital marketer have a long history of success in this industry? Ultimately, apartment digital marketers need to be... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | January 16, 2018