What is a virtual tour
What are Virtual Tours?

Reading Time: 2 minutes You’re probably looking to boost your marketing game for your apartment community! One of the easiest ways you can do accomplish this is by utilizing a virtual tour of your apartment! So what are virtual tours? What are Virtual Tours for Apartments?  A Virtual tour is a convenient, and innovative way for potential residents to “tour” your property through their computer, tablet, or phone! Just like Google Street View allows someone to view the outside of a building to better understand the  surrounding area, a virtual tour allows prospects to experience the interior of the property without ever leaving the comfort... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | December 5, 2017
Digital Marketing Tips for Apartments
5 Easy Digital Marketing Tips for Apartments

Reading Time: 4 minutes For apartment managers and properties, digital marketing is integral to finding renters. Just to see how important digital marketing is to properties, simply ask your residents how many of them found you through either a website or a digital ad. Probably most of them! To help your digital marketing strategy, Market Apartments has compiled our cheat sheet of 5 Easy Digital Marketing Tips for Apartments: 1. First Impressions Matter!  When meeting someone for the first time, you want to look nice, be articulate, have a firm handshake, the works. In a world where Americans spend more time on the internet... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | November 28, 2017
Fall marketing for apartments
Fall Marketing Tips for Apartments

Reading Time: 14 minutes The end of summer is approaching and it’s time to look at fall marketing tips for apartments! It’s important to remember that each time of the year calls for a different approach, and you can optimize your methods based on the season. Not to mention, the slower season for multifamily properties is quickly upon us, and your property needs to be prepared.  Fall is a popular time for people to move, especially college students, recent graduates, and families. Many leases tend to end during the summer months, which leads to a surge in demand for new housing options in the... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 30, 2017
Apartment Logo Design
Logo Design and Brand Identity For Apartments

Reading Time: 10 minutes Apartment logo design matters because it serves as the visual representation and foundation of a property’s identity. A well-crafted logo instantly communicates an apartment’s personality, values. It also helps differentiate a community from its competitors, making it memorable and recognizable. A professionally designed logo enhances a brand’s credibility, professionalism, and trustworthiness, establishing a positive impression among future renters. A visually appealing and cohesive logo creates consistency across various marketing channels, fostering brand recognition and recall. Moreover, a thoughtfully designed logo can evoke emotions, forge a connection with consumers, and ultimately influence their purchasing decisions. Logo designs matter as it plays... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 16, 2017
Property management best practices
Multifamily Property Management Best Practices for Real Estate Owners

Reading Time: 8 minutes All multifamily real estate owners need to know and understand how to have the best property management! The property management that you move forward with will determine your resident satisfaction, your continued property value, and so much more. There are so many ways that the right property management company and strategy can boost your community into unprecedented growth. In contrast, there are many ways that property management mistakes can leave your property with poor reviews, unhappy residents, and a lower property value. Learn how you can determine what is effective management and as a property owner, discover what needs to... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 12, 2017
seo
Better Apartment Marketing With Resident Personas

Reading Time: 7 minutes As an apartment manager, a significant chunk of your time is busy with obtaining and keeping good residents. In order to do this, you post on Instagram, Facebook, and Pinterest, and add hashtags. It seems like you’re doing everything right, so why are you not attracting new leads? Welcome to today’s Marketing Mondays topic: creating a Resident Persona (also called marketing personas, or buyer personas)! A resident persona can help you understand your apartment demographic, so you can better target potential residents with your marketing. What is a Resident Persona?  To have a good relationship with your residents (and potential... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | September 19, 2017
How to set up your own social media campaign for apartments
How-to: Setting Up a Social Media Calendar

Reading Time: 5 minutes Social Media Calendars: What are they and why do you need them?  In apartment marketing, online presence is important. Facebook, snapchat, pinterest, instagram, and other social media sites can help residents find you and decide to lease from your building. Hubspot recently conducted a survey that found that 80% of businesses say that social media increased traffic to their websites. So let’s say you’ve hopped on the social media bandwagon, and now need a way to stay organized. How much should you be posting, and how often? What time of day? How will you keep everything organized? While sites like... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | September 12, 2017
New Website Templates for Apartments
Apartment Website Designs with a Marketing-First Approach

Reading Time: 18 minutes In the crowded world of apartment hunting, standing out is not just an option; it’s a necessity. The rental market is fiercely competitive, with countless communities competing for the attention of potential tenants. In this landscape, an apartment website must be more than just a digital brochure. It’s a crucial tool in capturing interest, building trust, and ultimately, convincing someone to call your property “home.” That’s why you need an apartment website design with a marketing-first approach.  It’s about creating websites that prioritize marketing strategies to attract, engage, and convert potential tenants. Its more than online platforms for apartment listings.... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | August 31, 2017
Ideas and Tips for Pinterest Marketing for apartments
How to Use Pinterest in Your Apartment Marketing

Reading Time: 4 minutes Welcome to today’s marketing guide, on the ins and outs of Pinterest marketing! What is Pinterest?  In the “Facebook age,” it’s difficult to be unfamiliar with the Zuckerberg monolith, or its sister site Instagram, but you might be not as familiar with Pinterest, a social media site devoted to “pinning” ideas, articles , and images. Users can share a pin, which consists of an image, and that image can be either clicked on (opening up the larger article or website), or it can be “re-pinned” and shared to the larger Pinterest community. Because of its emphasis on visuals and images, Pinterest... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | August 29, 2017
Apartment Photography
Types of Photos That Transform Apartment Listings

Reading Time: 12 minutes Stop wondering how you can transform your apartment listings and learn more about how it’s all in the types of photos that you use! The right images will greatly improve your listing and the type of success that you see. Especially during an apartment slow season, awesome photos can ensure that your listings are still getting viewed and making waves with your future tenants. Discover how to improve your apartment photography and don’t let your apartment photos hold you back from getting more leases.  Reflecting on what I’ve learned in the field of apartment photography, I’ve come to realize the... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | August 25, 2017