Results for SEO

content is everything
Content Marketing Guide for Apartment Communities

Reading Time: 14 minutes Whether you’re a seasoned SEO expert or new to the digital world, this guide aims to elevate your content marketing game. We go beyond the basics to reveal the essential strategies that directly impact your online visibility. Why is this crucial? In today’s digital era, your online presence is essentially your business card. It’s the magnet that attracts potential tenants to explore your property listings. But let’s face it, the digital landscape is a battlefield, and you’re competing against countless others for that ighly sought-after first page of Google search results. That’s precisely why this guide is meticulously designed to... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | June 19, 2019
resident retention after summer
How To Maintain High Occupancy Rates in Apartments Beyond Summer

Reading Time: 10 minutes Every season has new opportunities and difficulties for apartment management teams. As we move through the seasons, it’s important to remember that demand for apartments and rental units fluctuates and evolves throughout the year, rather than peaking at a single point. It’s an easy mistake to assume that once your units are full, you can take a break and relax. But, maintaining high occupancy rates and guaranteeing tenant satisfaction is a year-round effort. To keep your apartments filled and your tenants happy during each season, you need to adjust your marketing, maintenance, and tenant interaction strategies. How are you going... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | June 13, 2019
Apartment reviews
How to Address Negative Apartment Reviews Effectively

Reading Time: 10 minutes Have you ever searched for an apartment community and were immediately turned off by the negative apartment reviews? Your online reputation is incredibly important when it comes to attracting new residents. The current experience that your residents are having can translate into your future success. Reading negative comments from people does not get anyone excited about living somewhere. We all know that one person’s experience is probably not true for everyone, but it can easily deter anyone from continuing their leasing experience. If you notice you are getting fewer leads, it may likely be due to your community’s reputation. Getting... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | May 7, 2019
Apartment Voice Search
How to Optimize Your Apartment Site for Voice Search

Reading Time: 12 minutes The digital world is evolving, and with it, the methods people use to find apartments. As of 2023, there are 4.2 billion voice assistants in use, a number expected to double by 2024. Optimizing apartment websites for voice search is no longer an option but a necessity. This shift towards voice-assisted searches, powered by technologies like Siri, Alexa, and Google Assistant, demands a fresh perspective on SEO strategies. It’s about adapting to a world where queries are spoken, not typed, and ensuring that apartment listings are not just visible but primed for this new mode of discovery. In the multifamily... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | November 21, 2018
Best Rental Marketing Ideas for Property Managers
18 Best Rental Marketing Ideas for Property Managers

Reading Time: 17 minutes As a property manager, there is a lot of pressure to stay ahead of the game when marketing your rentals. You have to be able to adapt to the ever-changing digital world and understand just how much your prospects are relying on a strong online presence when searching for a property. Staying on top of marketing trends helps you maximize your time and resources for the upcoming years. But, finding the best rental marketing ideas for property managers can take a lot of time. We understand that staying trendy while trying to manage your property can keep your hands full.... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | November 9, 2018
Banners for Apartments
How To Design Apartment Leasing Banners and Brochures

Reading Time: 14 minutes In the world of apartment leasing, printed materials are the silent yet persuasive salespeople who work around the clock.  Sometimes they are the first point of contact between a property and potential tenants. Their role is critical in making a lasting impression that can tip the scales from just another option to someone’s chosen home. We want to help guide property managers and owners in crafting leasing materials that don’t just catch the eye but also speak directly to the hearts and minds of their audience. We want to show you how your print materials can turn leads into leases. ... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 18, 2018
Apartment marketing ideas for summer
Summer Marketing Ideas for Apartments

Reading Time: 9 minutes Discover the art of summer apartment leasing and why it is so popular for renters! It’s no secret that summer is the time when most people will relocate to their new home. Most moves happen during the warmer months, for various reasons. Learn why renters flock to moving in the summer as well as which marketing strategies to use to target this specific audience. As the days get longer, the weather becomes warmer, and the real estate and multifamily markets begin to rise. Why Is Summer Popular For Leasing? Ideal Weather for Moving The most common reason for wanting to... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | June 15, 2018
Future-Proof marketing Strategies
Innovative Apartment Marketing Ideas for Spring

Reading Time: 8 minutes Spring has finally sprung! The sun is out, the flowers are blooming, and your marketing campaigns could use some blossoming as well. Spring is a wonderful time for apartment marketing efforts. To make the most of the spring apartment market, consider offering seasonal discounts or promotions to attract more residents. Prospective residents are starting to analyze where they will be located during the summer, and if they will be moving in the fall. This is often the peak of student housing leases for the following year. During spring and summer, more people are inclined to move since the weather is... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | April 11, 2018
Apartment blog tips
Blogging Tips for Apartment Websites

Reading Time: 8 minutes Starting a blog for your apartment website is a smart move, as recent research shows that businesses with blogs receive 67% more leads. This can boost your visibility and attract potential renters. The truth is, that creating quality blog content can be challenging. Writing a post that is informative, engaging, and relevant takes a lot of effort and time. However, there are many benefits to an apartment blog and they’re worth the investment. The tips in this article will not only help you create blog content but also connect with your audience. By understanding what your potential renters are interested... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | March 30, 2018
Beginner's guide to apartment digital marketing
Beginner’s Guide to Apartment Marketing

Reading Time: 4 minutes As a property manager you’ve got to wear a lot of hats: leasing office, groundskeeper, bookkeeper, handyman, security guard, and more! The idea of adding another one (that of marketer) on can be very intimidating! To make your life easier, Market Apartments has come up with a simple, beginner’s guide to multifamily apartment marketing. What is apartment marketing?? Likely, your biggest goal as a property manager is to increase occupancy. Because of this, you’ll need to do two things: retain your good residents, and increase leases for empty units. How do you keep the good ones and entice the new... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | March 1, 2018