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Apartment marketing questions
Questions to Ask When Choosing an Apartment Marketing Company

Reading Time: 6 minutes Choosing the right apartment marketing company is key to your property’s success. You need a company that understands your unique needs and offers solutions that fit your goals. In this blog, we’ll discover the key questions to ask when selecting an apartment marketing agency to ensure you’re partnering with the right team for your property’s success. The right company can help you reach your target audience, build your brand, and fill your units faster. These questions will help you find a partner with the right experience, creativity, and approach to help you achieve your marketing goals. 1. What Is Your... View Article

Apartment Marketing Specialist: Isabella Lagman by Isabella Lagman | January 16, 2018
Apartment marketing ideas
Apartment Marketing Ideas For Slow Winter Season To Increase Your Leads

Reading Time: 20 minutes Learn the best apartment marketing ideas for slow season! Throughout the year, you may find your multifamily property in a low season with a lack of traffic and leads. It’s important to know how to combat the slow season and what apartment marketing strategies to use. With the right approach, you can make your slow season a season of property growth! Use the strategies and information below to stay on top of your leasing game all year long. Preparing for the Slow Winter Season Winter leasing mistakes are common and it’s important to do what you can to avoid a... View Article

Apartment Marketing Specialist: Isabella Lagman by Isabella Lagman | January 9, 2018
Fall marketing for apartments
Fall Marketing Tips for Apartments

Reading Time: 14 minutes The end of summer is approaching, and it’s time to look at fall marketing tips for apartments! It’s important to remember that each time of the year calls for a different approach, and you can optimize your methods based on the season. Not to mention, the slower season for multifamily properties is quickly upon us, and your property needs to be prepared.  Fall is a popular time for people to move, especially college students, recent graduates, and families. Many leases tend to end during the summer months, which leads to a surge in demand for new housing options in the... View Article

Apartment Marketing Specialist: Isabella Lagman by Isabella Lagman | October 30, 2017
Apartment Logo Design
Logo Design and Brand Identity For Apartments

Reading Time: 10 minutes Apartment logo design matters because it serves as the visual representation and foundation of a property’s identity. A well-crafted logo instantly communicates an apartment’s personality, values. It also helps differentiate a community from its competitors, making it memorable and recognizable. A professionally designed logo enhances a brand’s credibility, professionalism, and trustworthiness, establishing a positive impression among future renters. A visually appealing and cohesive logo creates consistency across various marketing channels, fostering brand recognition and recall. Moreover, a thoughtfully designed logo can evoke emotions, forge a connection with consumers, and ultimately influence their purchasing decisions. Logo designs matter as it plays... View Article

Apartment Marketing Specialist: Isabella Lagman by Isabella Lagman | October 16, 2017
Property management best practices
Multifamily Property Management Best Practices for Real Estate Owners

Reading Time: 8 minutes All multifamily real estate owners need to know and understand how to have the best property management! The property management you choose to move forward with will significantly impact your resident satisfaction, property value, and much more. There are numerous ways that the right property management company and strategy can propel your community to unprecedented growth. In contrast, property management mistakes can lead to poor reviews, unhappy residents, and a lower property value. Learn how you can determine what is effective management and as a property owner, discover what needs to happen to have successful management. Effective property management ensures... View Article

Apartment Marketing Specialist: Isabella Lagman by Isabella Lagman | October 12, 2017
Market and Retain Millennial Residents
How to Market Apartments to Millennials and Keep Them Residents

Reading Time: 10 minutes It’s well established that Millennials, defined by Pew Research as those born between 1981 and 1996, now make up the largest segment of renters in the U.S. They have surpassed both Gen X and Baby Boomers. According to data from the National Multifamily Housing Council (NMHC), Millennials account for over 50% of current apartment rental applications in urban markets. This generational change creates major challenges and opportunities for property managers. Instead of relying on broad marketing, success now depends on targeting renters more precisely through behavioral data. For example, real estate technology firms like Funnel and PERQ use predictive leasing... View Article

Apartment Marketing Specialist: Isabella Lagman by Isabella Lagman | September 29, 2017
seo
Better Apartment Marketing With Resident Personas

Reading Time: 7 minutes As an apartment manager, a significant chunk of your time is busy with obtaining and keeping good residents. To do this, you post on Instagram, Facebook, and Pinterest, and add hashtags. It seems like you’re doing everything right, so why are you not attracting new leads? Welcome to today’s Marketing Mondays topic: creating a Resident Persona (also called marketing personas, or buyer personas)! A resident persona can help you understand your apartment demographic, so you can better target potential residents with your marketing. What is a Resident Persona?  To have a good relationship with your residents (and potential residents), you’ll... View Article

Apartment Marketing Specialist: Isabella Lagman by Isabella Lagman | September 19, 2017
New Website Templates for Apartments
Apartment Website Designs with a Marketing-First Approach

Reading Time: 18 minutes   In the crowded world of apartment hunting, standing out is not just an option; it’s a necessity. The rental market is fiercely competitive, with countless communities competing for the attention of potential tenants. In this landscape, an apartment website must be more than just a digital brochure. It’s a crucial tool in capturing interest, building trust, and ultimately, convincing someone to call your property “home.” That’s why you need an apartment website design with a marketing-first approach.  It’s about creating websites that prioritize marketing strategies to attract, engage, and convert potential tenants. Its more than online platforms for apartment... View Article

Apartment Marketing Specialist: Isabella Lagman by Isabella Lagman | August 31, 2017
Instagram in apartment marketing
Instagram Ideas for Your Apartment Marketing

Reading Time: 8 minutes Visit our updated FREE social media guide for apartments. We know you’ve heard the mantra, a picture is worth a thousand words, but have you heard this one: A picture is worth a thousand leases? Ok ok, depending on the size of your property, maybe not a thousand, but with the fastest growing social media site dedicated solely to images, pictures are an absolute must for your multifamily marketing strategy. Instagram apartment marketing is the way ahead for great results and more leases.  Instagram was much like any other social media site when it initially appeared on the scene back in 2010: it... View Article

Apartment Marketing Specialist: Isabella Lagman by Isabella Lagman | August 14, 2017