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create the best multifamily marketing funnel
How To Create The Best Multifamily Marketing Funnel

Reading Time: 7 minutes Creating the best multifamily marketing funnel starts by understanding each of the steps that your prospects go through. Selecting an apartment and signing a lease is not just a one-time decision. The process that people follow to make an informed decision on an apartment involves many steps. Whether you realize it or not, it requires anyone to pass through several stages of advertising. It is not enough to approach your apartment marketing with one strategy because your future residents may be drawn to your marketing in various ways and places. Building the best multifamily marketing funnel includes reviewing each of... View Article

Apartment Marketing Specialist: Isabella Lagman by Isabella Lagman | July 14, 2021
Apartment marketing not working
Reasons Your Apartment Marketing Might Not Be Working

Reading Time: 9 minutes In today’s rental market, it’s really important to market your community well. However, there are times when your apartment marketing strategy might not be working and you aren’t attracting the tenants that you need. Property managers often face a lot of pressure to achieve specific goals for bringing new residents into their community. If you’re having trouble filling the vacancies that you need to, it might be time to rethink your approach. With a few simple changes, you can be on your way to better apartment marketing ideas that will help you gain more leads and leases. It’s never too... View Article

Apartment Marketing Specialist: Isabella Lagman by Isabella Lagman | June 23, 2021
Apartment photography tips
Guide To Apartment Photography and Virtual Tours

Reading Time: 9 minutes What Is Apartment Photography? Apartment photography involves taking professional photos of rental units, amenities, and shared spaces for online listings, property websites, and marketing use. These photos highlight layout, lighting, scale, and key features renters look at first when deciding whether to schedule a tour. The final set usually includes wide shots of each room, close-ups of finishes, and exterior or amenity photos sized for websites and listing platforms. Apartment photography and virtual tours are key to attracting renters today. Great visuals can make a big difference in getting someone to choose your property. Using old or low-quality images can... View Article

Apartment Marketing Specialist: Isabella Lagman by Isabella Lagman | May 5, 2021
reasons to rebrand your apartment
10 Reasons To Rebrand Your Apartments Right Now

Reading Time: 13 minutes Apartment rebranding may be exactly what you need to transform your leasing process. Having the right tools along with a brand new look can genuinely make all of the difference. Many properties tend to avoid rebranding, not considering all the great reasons to rebrand, and this holds them back from their target audience. As the rental market continues to change, it’s essential to stay on top of trends and innovative additions. The way that your property appears online could be the exact thing that’s stopping you from leasing more apartments. Your brand is the first thing that speaks to your... View Article

Apartment Marketing Specialist: Isabella Lagman by Isabella Lagman | April 7, 2021
Smart Apartments and Technology
How To Turn Your Apartment Into A Smart Apartment

Reading Time: 10 minutes Smart apartments are the new luxury in the multifamily world. These highly technical apartment amenities may be the reason that you get more prospects! Any property can easily add these features to their community that will take it to the next level. Smart apartments often contribute to more resident happiness and are more likely to be chosen in the leasing process. Everything about these “smart” additions is based on convenience. They can bring a level of simplicity that sets apart any property from all of the rest. Smart technology additions can ultimately make an entire difference in how the prospect... View Article

Apartment Marketing Specialist: Isabella Lagman by Isabella Lagman | March 3, 2021
Apartment Marketing Mistakes
Apartment Marketing Mistakes That Are Holding Your Property Back

Reading Time: 10 minutes Is your apartment marketing strategy stuck in a rut? Discover the common mistakes that could be dragging your property’s success down and learn how to turn things around. As your to-do list for multifamily advertising grows, it’s important to prioritize which tasks will be the most effective. Start by identifying and addressing marketing pitfalls that might be holding your property back.  Simple adjustments in your approach can make a big difference in your community’s success. Even with great marketing ideas, their impact can be limited if professionals don’t execute them. Regularly review your marketing strategies, analyze your data, and make... View Article

Apartment Marketing Specialist: Isabella Lagman by Isabella Lagman | February 9, 2021
50 apartment marketing ideas
50 Apartment Marketing Ideas That Will Transform Your Leasing

Reading Time: 26 minutes Apartment marketing begins and ends with creativity. With so many online and offline options it can be difficult to know where to begin. When apartments are sitting in vacancy it can be a huge setback for you and your team. Not to mention, finding good residents and tenants can often be challenging. However, there are a variety of apartment marketing ideas that you can use to occupy a vacant unit! Digital marketing encompasses a wide range of tactics, such as search engine optimization (SEO), social media advertising, email marketing, and online listing platforms, all aimed at reaching a wider audience... View Article

Apartment Marketing Specialist: Isabella Lagman by Isabella Lagman | June 23, 2020
leave better reviews
15 Ways To Motivate Residents To Leave Better Apartment Reviews

Reading Time: 10 minutes Can you imagine what better apartment reviews would do for your apartment marketing? The way that residents feel about your community can create a chain reaction to how others feel. Reviews truly do have the power to sway prospects negatively, or positively. This can seem quite daunting as your reviews are mainly in the hands of your residents. However, there are many strategies you can use to motivate your residents to leave the kind of reviews that you’re looking for. Take charge of getting better apartment reviews by providing your residents with what they need to leave a positive impact... View Article

Apartment Marketing Specialist: Isabella Lagman by Isabella Lagman | June 9, 2020
apartment marketing strategies
Future-Proof Strategies for Effective Apartment Marketing

Reading Time: 10 minutes As the real estate industry marches forward, apartment marketing is transforming. We have always stressed the importance of digital apartment marketing. That hasn’t changed. But, as we adapt to new ways of doing business, you may find you’ll need to adjust your digital marketing efforts. Digital strategies, AI integration, inclusivity, and sustainability are taking center stage. As these trends evolve, we start to wonder if the value of internet listing sites is what it used to be. The future of apartment marketing is not just about listings; it’s about creating an immersive digital experience that starts with the search engine... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | May 26, 2020
Making your apartments visible online.
How to Build a Strong Online Presence for Apartments

Reading Time: 8 minutes A business’s online presence is essential for growth, especially for apartments and leasing. To be found online, you must use practices that ensure you appear in searches. But a web presence goes beyond search engines. Your online presence includes how people see and think about your business. In short, your digital presence is like a storefront where visitors form their thoughts and opinions about your offerings. Online visibility and marketing for apartments enhance the digital presence of leasing properties. These methods are crucial for attracting potential residents and offering an immersive, informative, and engaging online experience. With the right marketing... View Article

Apartment Marketing Specialist: Isabella Lagman by Isabella Lagman | May 6, 2020