Property Management SEO
Top 15 SEO Tips For Property Managers

Reading Time: 9 minutes Property management is a tough endeavor. You cannot just put up a “For Rent” sign and anticipate receiving a constant flow of tenants. You should use digital marketing as part of a consistent marketing strategy. SEO will help you in generating quality leads. How to increase lead generation from local organic searches for your rental properties using SEO? There are several variables that affect SEO’s actual effectiveness. It is crucial to consider each of these elements and incorporate them into your plan if you want your website to rank as high as possible in Google search results. Content for apartment... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | December 14, 2022
content marketing
Common SEO Mistakes to Avoid When Doing Apartment Marketing

Reading Time: 13 minutes Apartment SEO is the process of optimizing a real estate website, specifically for apartments, to improve its ranking in search engine results. You want residents to be able to find you online and this makes sure they can. It involves tailoring your content, keywords, and website design to meet the specific needs of apartment seekers. SEO in real estate has evolved with digital marketing trends, shifting from a basic website presence to sophisticated strategies that include local SEO, mobile optimization, and content marketing. You don’t want your property to be left behind. 53% of traffic to multifamily websites comes from... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | November 30, 2022
Senior Living Apartments
10 Marketing Ideas For Senior Living Apartments

Reading Time: 14 minutes Learning how to market senior living apartments is the key for any 55+ property that’s looking to grow its community. While there are similar digital apartment marketing strategies and ideas that you can use, there are also certain ways that you will want to target a specific age group. Not to mention, senior apartments also come with additional marketing responsibilities that may be different than a regular property. When it comes to senior living marketing ideas, targeting the baby boomer generation can yield promising results. Baby boomers form a significant portion of the senior living market, and tailoring marketing strategies... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | November 23, 2022
Apartment social media for resident retention
How To Improve Resident Retention With Social Media

Reading Time: 11 minutes Start to improve your resident retention with social media! Your apartment’s social media is one of your greatest tools to leverage new prospects. You don’t need to rely on word of mouth only to get new leads and drive traffic! Did you also know that you can use it to increase your current resident’s happiness? It’s no secret that your apartment community will experience more success if you consider resident satisfaction. With less resident turnover, comes greater savings as well as a greater feeling of community. Plus, the happier your residents are, the more that they will refer your property... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | November 9, 2022
features for apartment websites
12 Features For Apartment Websites To Boost Conversions

Reading Time: 11 minutes Have you ever wondered what features help apartment websites boost conversions? Many factors can take an apartment website from good to great. More importantly, you want to take every prospect from being slightly interested to fully converting. With so many different websites out there, it’s essential to provide a unique experience with endless opportunities to gain more leases. Plus, there is a science to a user-friendly apartment website that generates high-quality leads. While it’s easy to want to stay up with constant design trends, what’s more important is designing a website that will give you the results you’re looking for.... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 26, 2022
Halloween Community Guide for Property Management Companies
Halloween Community Guide For Property Management Companies

Reading Time: 6 minutes Planning community events can be a lot to take on, but don’t let that make you or your residents miss out on all the fun. Our Halloween Community Guide can help! This fall, our team at Market Apartments wanted to offer something extra special to the owners and management companies that we work with. We’ve started a series of community guides to help you plan Halloween events, get organized for your residents, and make living at your multifamily property the best it can be. We have dedicated our first issue to planning and organizing events in October for one of... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | October 14, 2022
social media ideas for property managers
Top 10 Social Media Ideas For Property Management Companies

Reading Time: 7 minutes It’s easy to feel in a rut with social media ideas for property management! Often property management companies have a professional audience that they need to entertain and educate. The goal of any property management social media account should be to increase your overall traffic. With an increase in traffic, you can acquire more properties as well as elevate your ROI. The majority of property management companies have someone in-house who takes care of their apartment’s social media. Marketing as property management can have a lot of possible avenues and strategies to try, but social media is a key component... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 12, 2022
Increase Leads And Occupancy
20 Ways To Find Apartment Leads And Increase Occupancy Rates

Reading Time: 9 minutes The number one question that everyone involved in apartment marketing is asking themselves constantly is how to find apartment leads and increase occupancy rates. Regardless of the status of your property, you want to continue that constant flow of new leads and growth. Knowing which apartment advertising methods are genuinely the most efficient is challenging with so many options. The goal is to find beneficial methods for your marketing budget and property. Wasting time running in circles with the same apartment marketing campaigns is easy. Consider pushing your traditional routine methods aside and using new and improved ideas. Make the... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | September 28, 2022
Best Sites to List apartments
The Best Sites To List Apartments For Rent

Reading Time: 4 minutes Finding the best sites to list your apartments can be challenging and confusing! With so many websites out there, it isn’t easy to know exactly which apartment listing site will bring you the most success. Extensive Internet Listing Services often attract renters as they showcase a variety of options with minimal scrolling. Plus, if your prospects don’t know precisely what they’re looking for, it can help them narrow it down. However, apartment listings can be expensive, and you don’t want to overpay and not receive any leads or leases in return. A few listing websites may charge a minor monthly... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | September 21, 2022
Apartment Websites
How Much Does It Cost To Build Apartment Websites

Reading Time: 4 minutes The cost of apartment websites can vary based on the level of customization and advanced features you want your website to have. Many new multifamily communities may also be interested in a beginner website, like a landing page. Our apartment websites range from $125 to $250 and beyond. This cost could increase if you need additional assets or further personalization.  An apartment website can be catered to your community and the search engines. While some apartments may be looking for something more unique and high-end, there may be new communities that want more simplicity. When a website brings in more... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | September 14, 2022