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5 Apartment Marketing Ideas for December

Reading Time: 4 minutes Winter is finally here and we all know that snow season means slow season, but that doesn’t have to be the case this year. Just because it’s slow doesn’t mean we can’t crank up the heat on our marketing efforts. In fact because it’s slow it means we have time to dedicate to other areas. So here is our list of apartment marketing ideas for December that you can implement to increase traffic and make sure that your slow season is as productive as possible. 1. Step Up Your Social Media Game Now is the perfect time to catch up... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | December 12, 2018
Voice Search for Apartment Marketing
The Year of Voice Search for Apartment Marketing

Reading Time: 4 minutes As technology advances, we too must adapt with it – especially in the digital marketing world. Just think a few years back when the internet was starting to be readily available in everyone’s pocket. We had to adapt – companies had to adapt, or else they would be left behind. Well voice search is the next step in the mobile evolution of digital marketing and if we don’t focus our attention on it, then we could be left behind. We highlighted voice search in our 12 Best Marketing Ideas for 2019, but we felt that we needed to do this... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | November 21, 2018
Apartment Marketing Idea
12 Best Apartment Marketing Ideas for 2019

Reading Time: 7 minutes In 2019 there was a large shift towards full digital marketing in the apartment marketing world. Even before this, a variety of apartment marketing ideas played a huge role in 2018 to detemine success. It became essential to have certain strategies, and methods lined up. In 2018 we also saw a variety of new updates and apartment marketing ideas implemented. This was all to adapt to the ever-changing digital world and the same occurred in 2019. Staying on top of marketing trends helps you maximize your time and resources for the upcoming years. We understand that staying trendy while trying... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | November 9, 2018
Sitemares: Top 4 Apartment Website Scares to Avoid.
Top 4 Apartment Website Scares to Avoid.

Reading Time: 3 minutes Every person who has ever gone apartment shopping has experienced properties which left them spooked and sent them running for their lives – or at least running from the website never to return. Whether it was bone-chilling photos or hair-raising floor plan designs, these site scares act as a repellent to potential residents and needs to be addressed! Luckily for you we are here to help and have provided the top 4 site scares for apartment websites. 1) Outdated floor plans on your apartment website!😱 We’ve said it before, and we’ll say it again. Your floor plan page, along with... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | October 25, 2018
Spooky Specials with Market Apartments

Reading Time: 2 minutes Spooky season is upon us and Market Apartments is all about October! To get in the mood we are offering  all sorts of specials and gifts! It’s a trick or treat delite that will get your property looking spooktacular. Website Upgrades: If you haven’t done it by now, it’s never too late give your apartment a much needed make-over with a brand new website. We are currently offering FREE SSL’s with any website upgrade! With Google’s new algorithm focusing on sites that don’t have SSL’s, upgrade today and you can be on the secure side of things.     Graphic Design... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | October 11, 2018
SSL Certificates for Apartment Websites
Why Your Apartment Websites Need SSL’s

Reading Time: 2 minutes   A couple months ago, we were explaining the difference between “https” and “http.” Our general advice was to switch over to “https”: it’s more secure, it ranks slightly higher, and users trust it more. Well, with Chrome’s new role-out regulations on “http,” our advice is changing slightly to: switch over to “https” right this second. And we mean now. Apartment websites need SSL’s so that residents feel confident paying rent and submitting requests. When a not secure sign showcases on the website, it tends to make prospects feel not certain and unwilling to submit their information on your site.... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | September 7, 2018
PPC Advertising for Apartments
What is PPC and why you need it!

Reading Time: 3 minutes Start Your PPC Today When you Google your property, is your website the first entry? how about if you google “apartments in [your city],” or “best apartments in [your neighborhood]”? If you’re not ranking where you’d like to be, there are several strategies you can use to increase ranking. The one we’ll be focusing on in this article is PPC for apartment marketing. PPC or “Pay Per Click” advertising is very different from organic posts, but both have a place and strengths in your apartment marketing strategy. What is PPC? Have you ever noticed that when you google something, the... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | July 10, 2018
Apartment Marketing Websites
Apartment Website Extreme Makeover!

Reading Time: 5 minutes Hey there folks! Ty Pennington here from Extreme Makeover! (Ok, ok, it’s not Ty Pennington). But it is your good friend and apartment marketer, Danielle Fava, here to walk you through our own personal Extreme Makeover: Apartment Website Edition! Sometimes, an apartment website (like a house) could use a makeover. Maybe the digital style is straight out of the 1990’s, or the website has been sporting the same look for years. Either way,  you decide it’s time for a change! That’s when you call in your makeover crew to help you out: Our makeover crew is full of stylists (programmers),... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | May 31, 2018
spring apartment marketing
6 Spring Apartment Marketing Tips

Reading Time: 5 minutes Spring has finally sprung! The sun is out, the flowers are blooming, and your marketing efforts could use some blossoming as well. Spring is a wonderful time for apartment marketing efforts. Prospective residents are starting to analyze where they will be located during the summer, and if they will be moving in the fall. This is often the peak of student housing leases for the following year. During spring, and summer more people are inclined to move since the weather is nice. With that being said, it is time to refresh your marketing efforts, and orient them towards the new... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | April 11, 2018
7 Reasons to Upgrade your Apartment Website
7 Signs Your Apartment Needs a New Website!

Reading Time: 3 minutes Your website is quite likely the first place your new residents will see you, and first impressions matter! Especially on the web. If potential residents find your website dated or difficult to use, they’re not going to stick around to let you change their mind. It’s important, therefore, to recognize the 7 signs your apartment needs a new or upgraded website:   Is your Website Responsive?    In other words, does your website respond to different types of screens: mobile, tablet, desktop, etc. Does it shrink or enlarge the photos for you, depending on screen size? Can all the text... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | April 9, 2018