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Isabella Housel Posts | Market Apartments
Author Archives for Isabella Housel
About Isabella Housel
Isabella Housel is a passionate and versatile professional writer with a deep love for words and a commitment to crafting compelling content that engages, informs, and inspires. With many years of experience in the industry, she has honed her skills across various genres, from creative storytelling to informative articles and technical documentation.
Reading Time: 26minutes Apartment marketing begins and ends with creativity. With so many online and offline options it can be difficult to know where to begin. When apartments are sitting in vacancy it can be a huge setback for you and your team. Not to mention, finding good residents and tenants can often be challenging. However, there are a variety of apartment marketing ideas that you can use to occupy a vacant unit! Digital marketing encompasses a wide range of tactics, such as search engine optimization (SEO), social media advertising, email marketing, and online listing platforms, all aimed at reaching a wider audience... View Article
Reading Time: 10minutes Can you imagine what better apartment reviews would do for your apartment marketing? The way that residents feel about your community can create a chain reaction to how others feel. Reviews truly do have the power to sway prospects negatively, or positively. This can seem quite daunting as your reviews are mainly in the hands of your residents. However, there are many strategies you can use to motivate your residents to leave the kind of reviews that you’re looking for. Take charge of getting better apartment reviews by providing your residents with what they need to leave a positive impact... View Article
Reading Time: 8minutes A business’s online presence is essential for growth, especially for apartments and leasing. To be found online, you must use practices that ensure you appear in searches. But a web presence goes beyond search engines. Your online presence includes how people see and think about your business. In short, your digital presence is like a storefront where visitors form their thoughts and opinions about your offerings. Online visibility and marketing for apartments enhance the digital presence of leasing properties. These methods are crucial for attracting potential residents and offering an immersive, informative, and engaging online experience. With the right marketing... View Article
Reading Time: 3minutes The new normal for touring apartment buildings and units is now a fully digital experience. Download your free virtual leasing guide and start implementing emerging technology, and innovative strategies today. Over the past several weeks, every multifamily community has been able to see the impact of COVID-19. Sudden economic changes and challenges have brought many new tasks for property management teams. Perhaps the most relevant transformations that have occurred are the ones involving virtual leasing. Properties are revising their current leasing strategies to avoid face to face contact and to maintain everything in a virtual manner. Virtual leasing is becoming... View Article
Reading Time: 11minutes For the foreseeable future, multifamily communities will have to transform their resident retention efforts into virtual resident events. While the exact timeline of COVID-19 is unpredictable, it will be a while before large groups can gather together. Yet despite current circumstances, it is still extremely important to have resident events to increase your resident’s satisfaction. With the current economic struggles and more, residents need an increased amount of information and connection. It is the perfect time to provide features, and services for your residents that are still accessible despite social distancing. Not to mention, everyone can use extra activities, entertainment,... View Article
Reading Time: 10minutes It’s no secret that the world of apartment marketing is centered around apartment websites. Whether you’re talking about your own website or a large ILS page, nearly every apartment marketing strategy is centered around a website. So how do you create the best apartment website? How do you compete with thousands of competitors on large ILS pages? What can you do to bring more traffic to your website? How To Grow Your Apartment Website Traffic Multifamily marketing truly begins and ends at your website. It is where prospects learn the most about your community, and where they can directly apply... View Article
Reading Time: 8minutes Want free resident retention downloads? What is resident retention? The definition of a resident retention plan is an overall effort made by a property management team to increase the satisfaction of their current residents. Resident retention is important simply because happy residents, want to keep living at your property. The more reasons that you can give them to stay, the better. Each effort plays into the bigger goal of lessening resident turnovers. The longer that you can keep your residents engaged, the more money your property will save in the long run. Lease renewal is a simpler process and has... View Article
Reading Time: 24minutes How To Market A Lease-Up A lease-up is a newly available property that is not finished but is scheduled to be completed at a specific time. It usually implies that while the building is undergoing, and completing construction, prospects can still sign a lease. With a lease-up, you’re going to perhaps run into unique challenges that you wouldn’t otherwise face. For this reason, it’s important to be aware of the adaptations that you may need to make while marketing your lease-up property. Many new multifamily communities are constantly being developed, and you will need to stand out from the crowd.... View Article
Reading Time: 8minutes In the past several weeks, Market Apartments has been exploring the top 10 apartment digital marketing trends. Since each of these terms and strategies is important, it is crucial to dive deeper and develop a plan. We recently launched a Free Social Media Guide For Apartments that is complete with a lot of great social media ideas on how to utilize a social media strategy for outreach marketing. Remember, exposure is a major component of social media apartment marketing. However, some may still be wondering, can social media actually create lead generation? The simple reality is that arguably most everyone... View Article
Reading Time: 8minutes Smart Marketing is the apartment marketing method that guarantees renters while also increasing your property value, and NOI (net operating income). Instead of spending your entire budget on marketing with large ILS pages (Internet Listing Services), Smart Marketing implements your money directly to your own apartment website. If even a portion of the money you budget for ILS pages is used for your own website, you will experience drastic lead transformations. With Smart Marketing, your multifamily digital marketing budget is going towards the things that matter the most. It is made up of SEO, Schema Markup, AMP, Image Optimization, Automated... View Article
