Author Archives for Isabella Housel

Isabella Housel

About Isabella Housel

Isabella Housel is a passionate and versatile professional writer with a deep love for words and a commitment to crafting compelling content that engages, informs, and inspires. With many years of experience in the industry, she has honed her skills across various genres, from creative storytelling to informative articles and technical documentation.

Thanksgiving Tags

Resident Retention Ideas: Show Residents Gratitude This Thanksgiving

November 13, 2019 9:14 am Published by 3 Comments

Reading Time: 6 minutes The holidays are here! Can you believe it? As property managers, you stress about getting brand new renters through your doors, but today we wanted to talk about a different proposal. Resident retention. Resident retention is simply the goal to minimalize resident turnover and encourage residents to stay long-term. Overall resident satisfaction is such an important part of apartment marketing. Resident retention efforts are often underestimated. However, it is no surprise that these efforts can lead to ongoing resident retention. Why should you focus on resident retention? Resident retention is a win-win. It’s simple. The more your current residents feel... View Article


renting your first apartment

What To Know & Do Before Renting Your First Apartment

October 28, 2019 8:35 am Published by 2 Comments

Reading Time: 12 minutes If you’re feeling confused, or anxious about renting an apartment, you’ve come to the right place. Let’s make this process as easy as possible for you. Apartment hunting can be confusing. We've compiled our best apartment hunting tips, and questions to ask before renting.


Halloween Resident Events

Top Halloween Resident Events

October 9, 2019 3:26 pm Published by Leave your thoughts

Reading Time: 9 minutes Last year brought many spectacular in-person Halloween resident events. However, this year has transformed most resident events into virtual gatherings. Despite the current circumstances, you can still host an incredible Halloween Resident Event! Take your creativity to a virtual world and watch your community grow closer, even during challenging times. Join me as we explore innovative and fun Halloween event ideas that you can easily adapt for your apartment community. I’ll share tips and tricks to make each event a success. 1 – Spooky Stories Host a spooky story-time! With the help of modern technology, you can use a live... View Article


Call Tracking

Apartment Call Tracking Benefits And Strategies

September 25, 2019 2:03 pm Published by Leave your thoughts

Reading Time: 9 minutes Call tracking for apartments is a system or service that enables property management companies or individual landlords to track and monitor incoming phone calls related to their rental properties. It is designed to provide valuable data and insights into the effectiveness of their marketing campaigns, assess the performance of their leasing staff, and improve overall tenant acquisition and customer service. Here’s how apartment call tracking typically works: Unique phone numbers: The system assigns unique phone numbers to different marketing channels such as online advertisements, print ads, billboards, or property websites. Each phone number is associated with a specific campaign or... View Article


How to communicate with prospects

How to Communicate with Prospects to Convert Leads into Leases

August 28, 2019 2:52 pm Published by Leave your thoughts

Reading Time: 7 minutes When it comes to promoting your apartment community, there are countless ways to connect with prospects. Learning how to communicate with prospects is the key to building trust with your leads. By using the right tools and strategies, you can keep the conversation going and move people from interest to commitment. The more you engage, the more likely you are to build lasting relationships that lead to more leases and higher resident satisfaction. In this blog, we’re diving into powerful communication strategies that will not only help you close more leases but also retain top residents and close more leases.... View Article


Apartment Branding

Apartment Branding: The Key to Higher Rent and Occupancy Rates

August 14, 2019 2:46 pm Published by Leave your thoughts

Reading Time: 16 minutes In the ever-evolving world of real estate, apartment branding emerges as an important factor for achieving high occupancy. It’s not just about logos or catchy slogans; instead, it involves the art of creating a community identity that deeply resonates with your residents and prospects. Properties with strong branding have an average of 7% higher occupancy rates. And there’s good reason for this. Picture an apartment complex that goes beyond being just a residence; it becomes a lifestyle choice, a mirror reflecting the aspirations and values cherished by its renters. It metamorphoses a physical location into a vibrant community, possessing a... View Article


Google's impact on apartment advertising

Google’s Impact and Trends in Apartment Advertising

July 10, 2019 9:59 am Published by Leave your thoughts

Reading Time: 10 minutes Google is constantly making changes to improve the user experience and deliver better results for its users, which means better content and better answers.  But it also means that Google’s impact on apartment advertising is continually evolving. With Google being the most widely used search engine by far, businesses and marketers alike need to keep up with the changes. Every shift in the algorithm can affect apartment marketing trends and how you reach renters. So, what’s new with Google? Well, a few things! Google is always trying to provide users with results that are closer to what they are searching... View Article


4th of July

Unique and Fun 4th of July Resident Event Ideas

June 26, 2019 10:05 am Published by Leave your thoughts

Reading Time: 8 minutes Every holiday should feel special in your apartment community! Let your residents know how awesome it is to be living in your community this 4th of July by hosting a fun 4th of July resident event. There are so many fun ways to celebrate. It was hard for me to choose just one. So, I have summarized our top favorite ways to celebrate Independence Day with your residents. I’ll also talk about ways to get more resident referrals along the way. Kick off your Independence Day activities with a sunrise flag-raising ceremony, offering a poignant start to the day’s festivities.... View Article


content is everything

Content Marketing Guide for Apartment Communities

June 19, 2019 3:03 pm Published by 1 Comment

Reading Time: 14 minutes Whether you’re a seasoned SEO expert or new to the digital world, this guide aims to elevate your content marketing game. We go beyond the basics to reveal the essential strategies that directly impact your online visibility. Why is this crucial? In today’s digital era, your online presence is essentially your business card. It’s the magnet that attracts potential tenants to explore your property listings. But let’s face it, the digital landscape is a battlefield, and you’re competing against countless others for that ighly sought-after first page of Google search results. That’s precisely why this guide is meticulously designed to... View Article