The Ultimate FREE Virtual Leasing Guide For Multifamily Marketing

Reading Time: 3 minutes Download your free virtual leasing guide and start implementing emerging technology, and innovative strategies today. Over the past several weeks, every multifamily community has been able to see the impact of COVID-19. Sudden economic changes and challenges have brought many new tasks for property management teams. Perhaps the most relevant transformations that have occurred are the ones involving virtual leasing. Properties are revising their current leasing strategies to avoid face to face contact and to maintain everything in a virtual manner. With this comes many new ideas, methods, and practices that can be implemented! However, it can also bring an... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | April 21, 2020
Four apartment logos.
Apartment Branding | 5 Signs You Need A New Apartment Brand.

Reading Time: 3 minutes When coming up with a marketing strategy, branding is everything. Branding ensures that prospects can easily find and recognize you. When they recognize you, they will trust you. When it comes to branding, logos are an essential part of the process. Logos are the face of the brand. Just as you keep up with new hairstyles and makeup trends, you must also keep up with design trends in marketing. Does your current brand truly represent your apartment community the way it should? Below are the top 2019 design trends for apartment marketing. 2019 Apartment Design Trends The biggest trend seems... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | August 14, 2019
3 Unique and Fun 4th of July Resident Event Ideas

Reading Time: 4 minutes DOWNLOAD OUR FREE 4TH OF JULY RESIDENT GIFT TAGS! Every holiday should feel special at your apartment community! Let your residents know how awesome it is to be living at your community this 4th of July by hosting a fun 4th of July resident event. There are so many fun ways to celebrate. It was hard for us to choose just one. So, we’ve summarized our top 3 favorite ways to celebrate Independence Day with your residents. We’ll also talk about ways to get more resident referrals along the way. 1)  4th of July Scavenger hunt. Scavenger hunts are great... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | June 26, 2019
Finger pointing to 1 star review.
The 3 Best Practices to Handle Negative Reviews

Reading Time: 3 minutes Have you ever searched for an apartment community and were immediately turned off by the negative reviews? Many of us have, and reading negative comments from people does not get anyone excited about living there. We all know that one person’s experience is probably not true for everyone. However, it still doesn’t change the fact that someone had a bad experience while using your services, and now it’s all over the internet for potential residents to see. Market Apartments knows the importance of online reviews. We want to help your apartment communities maintain a good online reputation because it matters! Below... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | May 7, 2019
Apartment Marketing Idea
12 Best Apartment Marketing Ideas for 2019

Reading Time: 7 minutes In 2019 there was a large shift towards full digital marketing in the apartment marketing world. Even before this, a variety of apartment marketing ideas played a huge role in 2018 to detemine success. It became essential to have certain strategies, and methods lined up. In 2018 we also saw a variety of new updates and apartment marketing ideas implemented. This was all to adapt to the ever-changing digital world and the same occurred in 2019. Staying on top of marketing trends helps you maximize your time and resources for the upcoming years. We understand that staying trendy while trying... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | November 9, 2018
Apartment Marketing Awards
2018 Apartment Marketing Awards

Reading Time: 3 minutes Oscars Awards Season might have just ended, but Apartment Marketing Awards Season is just getting started! Check out Market Apartments’ picks for the best in Apartment Marketing this year. Most Understated Marketing Tool Blogging! Did you know that businesses who blog receive up to 67% more leads than those who don’t? There’s a reason why digital marketers say “content is king.” By creating a blog (and updating it regularly), your apartment name is collecting backlinks, you’re creating more digital content, and you’re getting your name out on the Internet.   Creating a Buyer (Resident) Persona We love resident personas so much,... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | March 20, 2018
Apartment Logo Design Trends
Everything you need to know about logo trends

Reading Time: 2 minutes When coming up with a marketing strategy, branding is everything. Branding ensures that customers or residents can find and recognize you. When they recognize you, they will trust your brand more. Essential to branding conversations are logos! Logos are like names–they should be simple, recognizable, and should convey a sense of identity. And like names, you should choose your logo with that same level of care and attention. Because of that, logo design trends are following very specific patterns as people invest more in their brands. Design Trends With that in mind, what are some logo trends we’re seeing pop up... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | October 16, 2017
Save money and time today on your apartment marketing
Property Management Tips to Save Money on Marketing

Reading Time: 3 minutes In Property Management, the best advice anyone can give on how to save money is probably: decrease vacancy. With 100% occupancy (or close to it), your apartment community is doing what it’s supposed to: being profitable by keeping residents happy. The million dollar question is, how best do we decrease vacancy?? Our answer? Digital marketing! A whopping 91% of renters say that they use the internet to find their apartment. To ensure full occupancy, you’ll need a website and digital marketing campaign better than all the rest out there. With that in mind, our team has devised the following Property... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | October 12, 2017