50 Apartment Marketing Ideas That Will Transform Your Leasing

Reading Time: 17 minutes Apartment marketing begins and ends with creativity. With so many online, and offline options it can be difficult to know where to begin. When apartments are sitting in vacancy it can be a huge setback for you and your team. Not to mention, finding good residents, and tenants can often be challenging. However, there are a variety of apartment marketing ideas that you can use to occupy a vacant unit! With the right apartment advertising methods, you can fill vacancies quickly, and efficiently. Get started with the tips below, and start lessening the amount of time your units stay empty.... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | June 23, 2020
Call Tracking
Benefits of Call Tracking for Apartments.

Reading Time: 3 minutes What is Call Tracking? Call tracking gives properties the ability to see where their calls are coming from with details. Its purpose is to measure offline conversions through different forms of marketing. For example, your apartment website may be generating leads that aren’t being captured. Call tracking for apartments allows your marketing teams to see where prospects found your apartment number, provides caller ID with location, tracks call duration, and can even record calls. How does call tracking work for apartments? Call Tracking provides the source of lead generation. Call tracking can identify which internet sources are getting the most... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | September 25, 2019
Communication
Convert Leads to Leases By Effectively Communicating with Prospects

Reading Time: 4 minutes There are many ways to connect with prospects and promote your apartment community. However, the most important thing to remember when communicating with prospects is that you must leave a lasting impression. The hard part is not getting apartment leads, it’s converting leads to leases that can be difficult. Are you using effective communication strategies to retain the best residents and convert your leads to leases? This blog explains the most efficient ways to communicate with both prospects and current residents for more signed leases and long-term residents. Communicate with prospects right away using chatbots. Chatbots have increasingly become popular... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | August 28, 2019
Google My Business Favicon.
Top 5 Ways To Use Google My Business For Apartments

Reading Time: 4 minutes How do I use Google My Business for Apartment Marketing? Google My Business is a great tool for apartment marketing. There are so many ways to advertise your products and services. The question is, are you taking advantage of all the things you can do to promote your apartment community on Google? Have you claimed your Google listing? Maybe you’re unsure how, or maybe you don’t have time to manage your local listings. We know this is added work to you and your onsite team. Market Apartments can do it for you! Contact us today to learn more about our... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | August 7, 2019
3 Unique and Fun 4th of July Resident Event Ideas

Reading Time: 4 minutes DOWNLOAD OUR FREE 4TH OF JULY RESIDENT GIFT TAGS! Every holiday should feel special at your apartment community! Let your residents know how awesome it is to be living at your community this 4th of July by hosting a fun 4th of July resident event. There are so many fun ways to celebrate. It was hard for us to choose just one. So, we’ve summarized our top 3 favorite ways to celebrate Independence Day with your residents. We’ll also talk about ways to get more resident referrals along the way. 1)  4th of July Scavenger hunt. Scavenger hunts are great... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | June 26, 2019
Content is EVERYTHING! SEO Content is Key!

Reading Time: 3 minutes Apartment Websites and SEO Content If you know anything about SEO (Search Engine Optimization), then you know how important SEO content is for Google ranking. If you’re not familiar with SEO strategies,  and the importance of content optimization for SEO, we’ve come up with a few ways to help you understand how big of a role content plays in the digital marketing world. Since there are many factors that you must consider when writing website content, we’ve broken it down in a few strategies. Update your content often. Google algorithms change all the time, and it is becoming more and... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | June 19, 2019
Apartment Marketing Idea
12 Best Apartment Marketing Ideas for 2019

Reading Time: 7 minutes In 2019 there was a large shift towards full digital marketing in the apartment marketing world. Even before this, a variety of apartment marketing ideas played a huge role in 2018 to detemine success. It became essential to have certain strategies, and methods lined up. In 2018 we also saw a variety of new updates and apartment marketing ideas implemented. This was all to adapt to the ever-changing digital world and the same occurred in 2019. Staying on top of marketing trends helps you maximize your time and resources for the upcoming years. We understand that staying trendy while trying... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | November 9, 2018
Apartment Marketing Do’s and Don’ts (according to The Office)

Reading Time: 4 minutes Anyone who has seen the hit NBC show “The Office,” knows that Michael Scott has his quirks: he’s a terrible boss, but a pretty good salesman. Not only are we apartment marketers over here at Market Apartments, but we’re also pretty big fans of the show “The Office”! Based on our extensive knowledge of these two fields, we’ve compiled our comprehensive and extensive list of Apartment Marketing Do’s and Don’ts (according to Michael Scott)! Apartment Marketing Do: Use the Latest Technology at Your Fingertips As seen in the gif above, the Scranton Office was notorious for buying into the latest... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | June 22, 2018
Apartment Marketing Websites
Apartment Website Extreme Makeover!

Reading Time: 5 minutes Hey there folks! Ty Pennington here from Extreme Makeover! (Ok, ok, it’s not Ty Pennington). But it is your good friend and apartment marketer, Danielle Fava, here to walk you through our own personal Extreme Makeover: Apartment Website Edition! Sometimes, an apartment website (like a house) could use a makeover. Maybe the digital style is straight out of the 1990’s, or the website has been sporting the same look for years. Either way,  you decide it’s time for a change! That’s when you call in your makeover crew to help you out: Our makeover crew is full of stylists (programmers),... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | May 31, 2018