content marketing
9 Common SEO Mistakes to Avoid When Doing Apartment Marketing

Reading Time: 10 minutes If you’re a property manager or real estate agent, you will be familiar with apartment marketing. It’s a crucial strategy to promote a property, generate more leads, and quickly fill vacancies.  Part of this strategy is apartment SEO – a set of practices used to increase your site’s ranking on search engines and attract more website traffic. A website’s user experience and web design are crucial for effective search engine optimization. Common SEO mistakes can drastically reduce your website’s visibility and traffic if you don’t take website structure and user experience into careful consideration. In this blog post, we’ll go... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | November 30, 2022
apartment marketing strategies
The Best Apartment Marketing Strategies For 2022

Reading Time: 5 minutes As we prepare to enter the New Year, it’s right to ask yourself: what is the best apartment marketing strategy? With so many new upgrades in technology and design, it can be tough to know which direction to move in. Very rarely does a property have the ability to use every marketing strategy. Budget and resource restrictions make it essential to spend your time and money where it matters the most. A common goal and plan will ensure that your team is on the page and has a shared result in mind. The great news is that our apartment marketing... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | December 15, 2021
50 apartment marketing ideas
50 Apartment Marketing Ideas That Will Transform Your Leasing

Reading Time: 23 minutes Apartment marketing begins and ends with creativity. With so many online and offline options it can be difficult to know where to begin. When apartments are sitting in vacancy it can be a huge setback for you and your team. Not to mention, finding good residents and tenants can often be challenging. However, there are a variety of apartment marketing ideas that you can use to occupy a vacant unit! Digital marketing encompasses a wide range of tactics, such as search engine optimization (SEO), social media advertising, email marketing, and online listing platforms, all aimed at reaching a wider audience... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | June 23, 2020
Call Tracking
Benefits of Call Tracking for Apartments.

Reading Time: 3 minutes What is Call Tracking? Call tracking gives properties the ability to see where their calls are coming from with details. Its purpose is to measure offline conversions through different forms of marketing. For example, your apartment website may be generating leads that aren’t being captured. Call tracking for apartments allows your marketing teams to see where prospects found your apartment number, provides caller ID with location, tracks call duration, and can even record calls. How does call tracking work for apartments? Call Tracking provides the source of lead generation. Call tracking can identify which internet sources are getting the most... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | September 25, 2019
Convert Leads to Leases By Effectively Communicating with Prospects

Reading Time: 4 minutes There are many ways to connect with prospects and promote your apartment community. However, the most important thing to remember when communicating with prospects is that you must leave a lasting impression. The hard part is not getting apartment leads, it’s converting leads to leases that can be difficult. Are you using effective communication strategies to retain the best residents and convert your leads to leases? This blog explains the most efficient ways to communicate with both prospects and current residents for more signed leases and long-term residents. Communicate with prospects right away using chatbots. Chatbots have increasingly become popular... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | August 28, 2019
Google My Business Favicon.
Top 5 Ways To Use Google Business Profile For Apartments

Reading Time: 6 minutes How do I use Google My Business for Apartment Marketing? Google Business Profile(GBP), formerly known as Google My Business, is a free service provided by Google that allows local businesses to manage their business online presence across organic searches and maps. The Google My Business app’s functionalities were moved to Google search and maps in 2021 by Google. When it came to enhancing its online presence, Google gave business owners a ton more power and new capabilities. An excellent aspect for apartment complexes is to make sure that anyone looking for your rental property can quickly find your property website... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | August 7, 2019
4th of July
3 Unique and Fun 4th of July Resident Event Ideas

Reading Time: 4 minutes DOWNLOAD OUR FREE 4TH OF JULY RESIDENT GIFT TAGS! Every holiday should feel special at your apartment community! Let your residents know how awesome it is to be living at your community this 4th of July by hosting a fun 4th of July resident event. There are so many fun ways to celebrate. It was hard for us to choose just one. So, we’ve summarized our top 3 favorite ways to celebrate Independence Day with your residents. We’ll also talk about ways to get more resident referrals along the way. 1)  4th of July Scavenger hunt. Scavenger hunts are great... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | June 26, 2019
content is everything
SEO Content Marketing for Apartments

Reading Time: 13 minutes Apartment Websites and SEO Content If you know anything about apartment SEO (Search Engine Optimization), then you know how important SEO content is for your Google ranking. If you’re not familiar with SEO strategies, and the importance of content optimization for SEO, we’ve come up with a few ways to help you understand how big of a role content plays when it comes to digital marketing for your apartment. Since there are a lot factors that you’ll have to consider when writing your website content, we’ve broken it down into a few key strategies. Before diving into the world of... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | June 19, 2019
Apartment Marketing Idea
12 Best Apartment Marketing Ideas

Reading Time: 7 minutes In 2019 there was a large shift towards full digital marketing in the apartment marketing world. Even before this, a variety of apartment marketing ideas played a huge role in 2018 to determine success. It became essential to have certain strategies, and methods lined up. In 2018 we also saw a variety of new updates and apartment marketing ideas implemented. This was all to adapt to the ever-changing digital world and the same occurred in 2019. Staying on top of marketing trends helps you maximize your time and resources for the upcoming years. We understand that staying trendy while trying... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | November 9, 2018